@amamarketing.bsky.social
The official account for the American Marketing Association.
Generative overviews, conversational interfaces, and multimodal inputs are reshaping discovery. For marketers, visibility now means being referenced, cited, quoted, or included in AI-generated results.
Learn the trends redefining AI search and how to structure your content👉 https://bit.ly/48RWHoI
Boost your marketing credibility with AMA Certification 📈⭐
Stand out from the crowd, gain recognition, and unlock new career opportunities.
See how it works 👉 https://bit.ly/3WYTTPo
Great video content isn’t about fancy gear, it’s about knowing your audience. Keep it focused, authentic, and clear with a strong call to action.
Sometimes the best tools are the simplest. ✨
Marketing and Halloween movies? Surprisingly similar. 🎃
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The AMA is seeking submissions that explore how marketing and policy can advance environmental resilience, sustainable consumption, and equitable access to clean energy, water, and land. 🌎
Submit your work by 12/1 to be part of the movement toward a more sustainable future! 👉 https://bit.ly/47BivUm
From rising adoption and faculty experimentation to teaching & learning centers leading the way, the challenge isn’t just keeping up with AI, it’s moving from hype to responsible adoption that aligns with your values and goals.
Join the conversation at 2025 AMA Higher Ed! 👉 ama.org/highered
Beware the horrors of marketing gone wrong... 💀
We’re swapping red flags for Marketing Scary Stories this week. Tell us your most chilling tale of ghosted campaigns or haunted metrics below!
#MarketingFails #ScaryStories #MarketingScaryStories #Halloween
🏛️ Community support & architectural visions
Soyoung Kang of eos Products talks with Bennie F. Johnson about how vision, skill-building, and joy drive brand desirability and long-term success.
🎧 Listen now: https://www.ama.org/community-support-and-architectural-visions/
Traditional “winner-takes-all” sales contests may do more harm than good. New research finds that single-segment contests don’t significantly improve performance.
Discover more in this article from Journal of Marketing Research → https://bit.ly/42ZamGJ
When choosing an email marketing platform for higher education, it’s essential to look beyond the basics. The most effective tools help institutions reach the right audiences with relevant/data-driven communication.
Learn more: https://bit.ly/4o1CzoR
Join us at #AMAHigherEd: https://bit.ly/4beFkNT
From AI-generated content to the rise of de-influencing, Reddit’s conversations reveal what’s next for marketers. Stay ahead of the curve:
💬 AI-generated content
🙅♀️ De-influencing
🌎 Climate anxiety
✨ Personal branding
More from Hootsuite: https://blog.hootsuite.com/reddit-trends/
🎃 Halloween Campaign Highlight
Fans got a “taste of the afterlife” with a limited-edition Haunted Apple flavor Fanta, collectible character cans, and QR codes unlocking exclusive content and prizes. A fun, quirky campaign that hit all the right notes for timing, nostalgia, and engagement. 🕸️
What’s working in content marketing right now? According to LinkedIn data, the top 3 tactics marketers rely on are:
📱 Social media (64%)
📚 Blogging (53%)
📈 Case studies (64%)
Do these align with your content strategy? 👇
#ContentMarketing #MarketingTrends
AI has been higher ed’s biggest buzzword since 2022, but what impact is it really having? 🤔
Continue the conversation at the 2025 AMA Symposium for the Marketing of Higher Education this November in National Harbor, MD! 👉 ama.org/highered
The 2026 AMA Marketing & Public Policy Conference is seeking research that examines how marketing and policy can strengthen economic and consumer well-being in an increasingly complex world.
Submit your work by December 1 and join the conversation 👉 https://bit.ly/47BivUm
🏡 AMA Halloween Favorite: IKEA Monsters Not Included
Childhood fears + IKEA furniture = Halloween genius.
Shadowy suspense ends with a flick of the light switch, monsters not included, comfort guaranteed. 👻
Clever, cozy, and memorable.
🌍 On being a marketing reformer
Samuel Monnie, Co-Founder of Purpose Hive, chats with Bennie F. Johnson about how purpose and profit can go hand in hand, and how global communities can inspire meaningful change.
🎧 Listen here: https://bit.ly/475qpW1
💡 Why kindness is a superpower
Islam ElDessouky of The Coca-Cola Company shares with Bennie how kindness can transform marketing, unlock iconic brands, and uncover unexpected opportunities.
🎧 Listen here: https://lnkd.in/e-uQrtCx
#CreativeStrategy #BrandLeadership #MarketingImpact
The 2026 AMA Marketing & Public Policy Conference is seeking research that explores how marketing and policy can expand equitable access to essential resources and promote mental and physical well-being.
Submit your work by December 1! 👉 https://bit.ly/47BivUm
The Pillsbury Doughboy gets a modern remix! 🥐✨
To celebrate 60 years, Pillsbury launched an interactive “Modern Doughhouse Revival” packed with AR shopping, hidden recipes, and selfie moments.
📱 Explore it: doughplacelikehome.com
Don’t just search. Find. With the American Marketing Association, access the insights, connections, and resources you need to grow your marketing career.
Become a member! 👉 https://bit.ly/3X8Ba5s
#AMAMarketing #MarketingCommunity #ProfessionalGrowth
Are you pulling your audience in…or pushing your message out? 🤔
Inbound marketing attracts through value: SEO, blogs, and lead magnets.
Outbound marketing interrupts with outreach: ads, cold emails, and sponsorships.
Both have their place. The key? Knowing how to reach your audience effectively.
🩸 AMA Halloween Favorite: Heinz Tomato Blood
Heinz didn’t run from the fake-blood joke, they bottled it.
Limited-edition ketchup, DIY kits, and a vampire influencer made this campaign a Halloween classic. 🎃
Smart, self-aware, and seriously fun.
Peak season doesn’t have to mean panic. While many brands respond with deeper discounts and higher bids, Pinterest offers an alternative: a platform where users plan ahead and actively research purchases.
Read more about the key steps for marketers 👉 https://bit.ly/43xRmPN
When reporting on email campaigns, marketers say click-through rate (CTR) tops the list, followed by open rates, conversions, and ROI.
Want to dive deeper? Join us for the free AMA Virtual Conference on Digital Marketing on 10/28 👉 https://bit.ly/4o2RGy0
Wendy’s turned the Louvre heist into a marketing moment with this recent Threads post.
A smart example of how brands can use cultural moments to showcase voice and creativity. In your opinion, what makes a reactive post feel strategic instead of opportunistic? 💭
\From CTV integrations to community-driven spaces like Discord and Twitch, gaming continues to evolve how people connect, communicate, and experience brands. The lesson? The language may change, but the innovation continues. 🎮
More via Marketing Dive: https://bit.ly/4qn4npg
What happens when horror meets hamburgers? You get one of our favorite Halloween campaigns from recent years.
👻 “It’s back. It’s coming for you.”
Burger King nailed Halloween with The Call, a campy, Ring-style ad plus a creepy AI call fans could send to friends.
Scarily smart marketing. 🎃
Recognition = “I’ve seen that logo before.”
Awareness = “I know what they stand for.”
Recognition builds the foundation. Awareness builds the relationship.
How does your team move from recognition to true awareness?
Let us know in the comments 👇💬
Proof that marketing doesn't always have to be so serious! ⬇️
Aldi is blending fashion and food with its latest campaign, the “Jacket Potato Jacket.” It’s a smart reminder of how brands can spark engagement by leaning into playful storytelling and unexpected collaborations.
