Rose Lock

Thinking about going for #BCorp but unsure where to begin?

Check out this free event at @shoreham-port.bsky.social on 3 July - our @floatmidnight.bsky.social will be sharing Midnight's experience and answering questions - including on the impact B Corp accreditation can have on your business 🌱

This is a great opportunity - you'll learn loads and get to work with our fun, creative team on interesting digital PR campaigns for purpose-led brands 🌱

All at our lovely B Corp agency in Brighton, a stone's throw from the beach 🏖️

Please share! 👇

#PRjobs #Brightonjobs #DigitalPR

Why creating fake experts for your company is a (really) bad idea - Midnight Creating fake AI experts might seem clever, but it risks your brand’s trust and credibility. Here’s why real humans still matter.

Using #AI to create fake experts for your brand = a credibility crisis waiting to happen.

AI should support credibility, not manufacture it.

Read our agency's take on this troubling trend:
bit.ly/44wP44Sv

Wahay!!! 👏

Digital PR in the AI age: the lightning rod for your SEO - Midnight AI search is transforming SEO, making Digital PR essential. Discover how it can boost visibility and rankings.

With the growth of #AI search, the way #SEO works is changing - and digital PR is more crucial than ever.

With algorithms placing expertise and trust at the heart of search rankings, securing high quality coverage is the lightning rod your SEO strategy needs.

Read more: bit.ly/4j0D3st

#DigitalPR

"Imagine waking up to find that the world’s creative works has been taken and used to make someone else rich without creators’ consent."

Excellent article here from @pressgazette.co.uk explaining why we need to protect copyright material from being used freely by AI companies.

#MakeItFair

Make It Fair - News Media Association Journalism Matters highlights the vital role trusted news media journalism plays in our democratic society.

It's being described as 'the greatest heist in history'.

Don't want AI companies to help themselves freely to artists' and journalists' work, while enriching a few tech billionaires?

Support the #MakeItFair campaign to protect those in the creative industries:

newsmediauk.org/make-it-fair/

Why businesses must lead the ESG charge in 2025 - Midnight With ESG under fire in 2025, businesses must step up where governments fall short. Strong brands built on trust, sustainability, and stakeholder benefit will thrive. Discover why ESG isn't just an eth...

Hello Bluesky!

For our first post, we’re sharing our latest blog on why now is the time for businesses to double down on ESG – and all the benefits that this brings: for companies, for society and our planet 🌍

Read more: www.midnight.co.uk/newsandviews...

#ESG #PR #BCorp

Calendar on a wall with "Gromit's Birthday" handwritten on Wednesday, the 12th; other days are marked with Xs.

Gromit from Wallace and Gromit holding a pencil and looking at a calendar marked with X's. A fruit bowl and clock are visible in the background.

happy birthday gromit 🐾

‘We’ll bring hygge to Hollywood’: Denmark’s pitch to buy California

A satirical proposal to purchase California for a trillion dollars and turn it into the province of “New Denmark”, with bike lanes on Beverly Hills and Mickey Mouse in a horned Viking helmet, has been supported by more than 200,000 people

The bizarre North Street Christmas lights always make me laugh 😂

Autumn trees in Queens Park in Brighton, with clear blue sky and sunlight shining on the leaves.

Sunlight shining through autumn trees, against a brilliant clear blue sky.

Hello blue sky! 🌞

Beautiful Queens Park in #Brighton this morning 🍁🍂