Blue Seven Content ✍🏼

Co-founder Victoria Lozano explains the importance of videos for attorneys. It doesn't have to be this big production. ANY attorney can get started with making good videos, usually with the equipment they already have.

#lawyervideos #attorneyvideos #videomarketing

We try to make the startup process as easy as possible at Blue Seven. Our goal is to make your life easier. We work with law firms directly, marketing agencies that need some added firepower, and CMOs who want some backup.

Whether you're a law firm looking to grow or a marketing agency that has overflow, we can step in and work with you.

We help scale legal content without compromising integrity.

You can differentiate yourself through your content. BUT

It's not as easy as it sounds, especially if you're scaling up your efforts. However, search has changed (is changing every darn day), & one thing we're learning is that your overall brand means more. Establish your identity. Establish trust.

Your marketing strategy isn’t a set of silos. It’s an ecosystem. If your team and vendors aren’t aligned, you’re paying for disconnection.

The company has grown, but its values haven't. More than ever, human-created content should be the focus. Use AI where AI makes sense. Use humans to write smarter content.

Are you showing up both consistently AND authentically? Co-founders Allen Watson and Victoria Lozano discuss the importance of both as you expand your SEO ecosystem and work towards growth.

Scale your law firm's marketing and SEO in a way where you can remain consistent AND authentic.

Have you ignored your law firm's Instagram account? Maybe you've just thrown some generic stuff up?

Over the Summer, your Instagram suddenly became a LOT more visible. While this may not be your main client touchpoint, it's part of your overall ecosystem that can gain more traction than before.

Before you start throwing new content at your overall ecosystem, LOOK AT WHAT YOU ALREADY HAVE!

Some stuff may need to be deleted. Gone. Bye.

Other stuff may need some work, so reassess. Revise. Rewrite.

Content isn't a "one and done" and "always add more" game.

There was already too much law firm content that looked identical before ChatGPT came onto the scene. Now, it's just made it faster for everyone to look the same.

It's more important now than at any time in internet history to STAND OUT for something.

Blue Seven Content co-founders Allen Watson and Victoria Lozano, Esq., discuss the use of artificial intelligence to handle your SEO content.

#fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies #lawfirmmarketing #lawfirmseo #legalseo #legalmarketing

When you get content written for your law firm's website, newsletter, or social media, are you thinking of ways to use that same content for your videos?

You don't always need "brand new" ideas for your videos. Chances are, you have a TON of content at the ready.

AI has been trained on all of the work legal content writers have produced in the past. It's going to recycle that for you when you prompt it. If you want to use AI to craft your law firm's website SEO content, you'll need to be HEAVILY involved to check data and ethical issues.

#fractionalseo

Law firms and marketing agencies, we know how hard it is to scale, even just a little bit.

We help with that, and we follow your lead.

Your content. Your style. Our writers.

But don't take our word for it. Just try a few pages.

It's more about respect than anything else.

You respect English-speaking clients enough to have wonderfully written pages in English.

If you want more Spanish-speaking clients, then you should respect them in the same way.

So show up better than your competitors.

Properly seasoned with experience and paprika!

#seasonedlikegoodchicken

If you're using a marketing agency for your law firm SEO content, do you know who is actually writing that content?

Is it an actual legal content writer?

Is it AI?

If it's AI, who is verifying and editing the content before it gets published?

If your law firm or business helps Spanish-speaking clients, how do you let them know?

Through your messaging, which includes your website, socials, newsletters, and ads.

It's not just a one-off post. It's a strategy.

#spanishcontent #spanishlawfirm #spanishseo

Get the best bang for your buck by crafting content that can be used across your business ecosystem.

Longer, in-depth posts don't have to (and shouldn't) just get plopped onto your website. They can become social media posts and video scripts, too. They can get chunked down for your newsletters.

It's really hard to do "content" at scale while maintaining quality, and that's true whether you're using other human writers or trying out AI.

If you're struggling to find the right solution, reach out. We're pretty good at this and we're communicative.

YouTube is rolling out AI age verification. We have a longer YT video about it, but here's the general breakdown.

🙅🏼‍♂️ This feels like a huge privacy/data grab

Would you trust YouTube with your CC info, ID, or a selfie? Drop your thoughts below!

#YouTube #AgeVerification #Privacy #AI #YouTubeShorts

We started the company with the slogan "Original, Researched, Optimized" five years ago.

We still use it today.

#fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies

When people use AI to create content, where is the differentiation between your law firm or business and other similar law firms or businesses?

Often, there isn't. You just may not know it. We always STRESS the importance of having a super-qualified legal writer thoroughly review the content.

Even if you think you know who writes your legal content, it's a good idea to check anyway.

Marketing company? Maybe they don't have an internal team & they outsource. Where are they outsourcing: overseas or to AI?

At the end of the day, the law firm is responsible for what shows up.

🎤 Mic drop 🎤

In all seriousness, though, we really want to do what's best for each client. We don't have a blanket approach.

Showing up and being human.

Shout out to Cassidy Lewis. I heard her say recently on Brian Glass's podcast that she’s really shifted her thinking on community marketing over the years. Getting out there. Being seen. It’s all part of the process. You have to remain genuine.

#lawfirmmarketing

AI Creep

That's what I'm calling the process that often happens when someone with good intentions starts using AI for their content, but gradually lets AI creep into more & more of who they are. AI becomes their voice because they didn't stay on top of the process.

Don't let the tail wag the dog.

Cryptocurrency Estate Planning SEO Content Cryptocurrency estate planning SEO content on your website is crucial now, especially if you want to maintain your edge over competitors.

More Information - bluesevencontent.com/cryptocurren...

If you're an estate planning firm, you'd better be ready for a big uptick in cryptocurrency-related questions. A LOT of legislation was recently passed by Congress and signed by the President, including establishing pathways for having crypto holdings in retirement accounts.

I've seen way too many review responses go off the rails, and it inevitably costs a law firm or small business clients.

My playbook & how we coach clients: don't respond right away & take some time to formulate a logical, calm response. Make sure when you do respond, you aren't fired up mad.