Blue Seven Content ✍🏼

YouTube is rolling out AI age verification. We have a longer YT video about it, but here's the general breakdown.

🙅🏼‍♂️ This feels like a huge privacy/data grab

Would you trust YouTube with your CC info, ID, or a selfie? Drop your thoughts below!

#YouTube #AgeVerification #Privacy #AI #YouTubeShorts

We started the company with the slogan "Original, Researched, Optimized" five years ago.

We still use it today.

#fractionalseo #seoservices #contentwriting #onlinemarketing #onlinemarketingstrategies

When people use AI to create content, where is the differentiation between your law firm or business and other similar law firms or businesses?

Often, there isn't. You just may not know it. We always STRESS the importance of having a super-qualified legal writer thoroughly review the content.

Even if you think you know who writes your legal content, it's a good idea to check anyway.

Marketing company? Maybe they don't have an internal team & they outsource. Where are they outsourcing: overseas or to AI?

At the end of the day, the law firm is responsible for what shows up.

🎤 Mic drop 🎤

In all seriousness, though, we really want to do what's best for each client. We don't have a blanket approach.

Showing up and being human.

Shout out to Cassidy Lewis. I heard her say recently on Brian Glass's podcast that she’s really shifted her thinking on community marketing over the years. Getting out there. Being seen. It’s all part of the process. You have to remain genuine.

#lawfirmmarketing

AI Creep

That's what I'm calling the process that often happens when someone with good intentions starts using AI for their content, but gradually lets AI creep into more & more of who they are. AI becomes their voice because they didn't stay on top of the process.

Don't let the tail wag the dog.

Cryptocurrency Estate Planning SEO Content Cryptocurrency estate planning SEO content on your website is crucial now, especially if you want to maintain your edge over competitors.

More Information - bluesevencontent.com/cryptocurren...

If you're an estate planning firm, you'd better be ready for a big uptick in cryptocurrency-related questions. A LOT of legislation was recently passed by Congress and signed by the President, including establishing pathways for having crypto holdings in retirement accounts.

I've seen way too many review responses go off the rails, and it inevitably costs a law firm or small business clients.

My playbook & how we coach clients: don't respond right away & take some time to formulate a logical, calm response. Make sure when you do respond, you aren't fired up mad.

Focal Points By Blue Seven Content Focal Points provide a new type of legal content writing, focusing on more in-depth research and a high level of writing for your law firm's website.

Focal Point Information - bluesevencontent.com/focal-points...

Why are you paying for content that only works in one way?

Stop doing that. You can have so much more. Everyone likes more.

We write Focal Points that can be used across your digital and even physical marketing ecosystems. Link to what these are below.

Honestly, half of our clients are direct law firms and small businesses. The other half are marketing agencies. We are excellent writers. We do better than AI, which is why we're a trusted partner with some of the most reputable marketing agencies in the industry.

A holistic approach is the BEST way to adapt to search changes and AI advancements.

Why?

Because nobody really knows sh*t about what's happening day-to-day right now, but when you look at yourself, your business, or your firm as a brand, a holistic approach is better than zeroing in on one avenue.

Uh oh, a bad review came through?

That's okay. We want you to remember one thing first - don't get scrappy.

Seriously, as soon as you engage with a bad review without thinking about it first, you've lost.

#smallbusinessreview #businessreviews #BlueSevenWay

"We didn't come to you because our marketing agency wasn't keen on the idea."

We actually hear this a good bit. A law firm or small business already has an "SEO team" with an in-house writer.

We are NOT here to replace your marketing company. Marketing companies, we're here to complement.

We're pack mules, not asses.

We get the work done per your guidelines and deadlines.

 #fractionalseo

We become your system. What does that mean?

If you have a solid content system in place, we learn it quickly and go with your flow. Your guidelines. Your deadlines.

No system in place? That's cool, too. We can help build one from scratch.

Being dependent on one of two internal writers can actually cause issues, especially if the person receiving the content isn't happy.

The reality is that sometimes a writer's style doesn't mesh with a client, and that DOESN'T mean they're a bad writer.

It just means you need options.

Are you a law firm or someone who works in a professional space?

Focal Points are an excellent bridge between your basic SEO pages and thought leadership. This is content that is researched and written by a specialized group of writers who know how to really dig deep on a given topic.

#FocalPoints

Most of you know us for our law firm/legal content vertical, but we do more than that!

We also provide content for other industries, including human-written content for financial planners!

If you have any questions, feel free to message us or give us a call!

We really can take some work off your plate. We play by your rules (guides), hit your deadlines, and work directly with your system.

Compare our work to the content you typically get, and we're willing to bet you'll want more.

#TheBlueSevenWay

Law firms and businesses - we have a sneaking suspicion you're simply letting some clients slip through the cracks because you aren't providing adequate Spanish language content.

A little discussion about that preliminary MIT study that seems to show how AI zaps our critical thinking skills.

Check our Blue Seven Content on YouTube for the longer video!

#MITStudy #ChatGPT #legalmarketing #contentwriting

It's about giving you peace of mind. It's about helping you and your workflow. It's about cutting back on your heartburn.

We give you a ready-to-go team of brilliant writers and editors. We integrate with YOUR brand style and guides, OR we can help you create them.

Our co-founder, Victoria Lozano, went from a little Southern town to Chicago for law school and stayed for good. Listen to her talk about landing at Chicago-Kent College of Law, Illinois Institute of Technology, for law school!

#lawschool #Chicago #ColdAF @chicagokentlaw.bsky.social

IMPACT - that's why.

Blue Seven Content co-founder, Victoria Lozano, discusses why she chose law school over the PhD route.

#lawschool #chicagokent @chicagokentlaw.bsky.social

Focal points are a sweet spot between SEO content and thought leadership, and they are becoming more popular as AI starts to look at more than the coveted keywords.

Phenomenal is such a wonderful word!

We LOVE handling Spanish translations and new Spanish content creation for clients!

Here, our chief translator, Charmein Murillo, discusses her upbringing and how it prepared her for the job at Blue Seven Content.

#SpanishSEO #SpanishTranslation #SpanishContent