Atlas ⚡️

Why Brand Over Everything 📣

- Trust Beats Tech: People buy from brands they trust, even if competitors have better features.

- Loyalty is Emotional: A strong brand keeps customers coming back, even when options exist.

- Pricing Power: Great brands command higher prices.

🚨 Stop building in silence. Start building an audience FIRST.

Why?
- Feedback Loop: Real users = real insights.
- Trust & Authority: People buy from those they know.
- Launch Power: An engaged audience = instant momentum.

Build with them, not for them.

7 Touchpoints Before a Purchase:

People rarely buy after one interaction. It takes 7+ touchpoints to build trust:
- 🧠 See your content
- 👀 Visit your site
- 📧 Read your email
- 💬 Hear from others
- 📱 Follow your socials
- 🔍 Research reviews
- 🤝 Engage directly

Why Brand Over Everything 📣

- Trust Beats Tech: People buy from brands they trust, even if competitors have better features.

- Loyalty is Emotional: A strong brand keeps customers coming back, even when options exist.

- Pricing Power: Great brands command higher prices.

Cold Email Outreach 101:

- Warm up your email: Build sender reputation slowly (WarmupInbox, lemlist, Warmy)
- Split-test headlines: A/B test subject lines for max open rates.
- Split-test content structure: Short vs detailed, direct vs story-driven

Start small, scale smart. 🚀

Consistency Beats Talent

- Great content once is forgotten. Great content consistently builds brands.

- Talent can go viral. Consistency builds trust, authority, and loyalty.

- Show up, create, repeat. Most quit before they see results.

Your product can be copied. Your features can be cloned.

But your brand? That’s yours alone.

- Build a story people care about.
- Stand for something bigger than features
- Make customers feel, not just use.

Brand wins every time!

7 Touchpoints Before a Purchase:

People rarely buy after one interaction. It takes 7+ touchpoints to build trust:
- 🧠 See your content
- 👀 Visit your site
- 📧 Read your email
- 💬 Hear from others
- 📱 Follow your socials
- 🔍 Research reviews
- 🤝 Engage directly

Build with your audience, not just for them 📣:

- Share progress, not perfection.
- Ask for feedback early: real users > assumptions.
- Show wins and struggles: Authenticity builds trust.

Your audience isn’t just watching, they’re your future customers 📈

Yes, this help validating the idea which saves time and money

🚨 Stop building in silence. Start building an audience FIRST.

Why?
- Feedback Loop: Real users = real insights.
- Trust & Authority: People buy from those they know.
- Launch Power: An engaged audience = instant momentum.

Build with them, not for them.

Yeah will probably create more content about that

What’s the name :)

Here’s a list of powerful no-code outreach automation tools:

💌 lemlist - Cold email & personalized campaigns.
⚡ Instantly - Scalable cold email outreach.
📞 Outreach- Sales engagement & automation.
🔗 n8n_io - Open-source workflow automation.
🔧 zapier - Connects apps & automates tasks.

Cold Email Outreach 101:

- Warm up your email: Build sender reputation slowly (WarmupInbox, lemlist, Warmy)
- Split-test headlines: A/B test subject lines for max open rates.
- Split-test content structure: Short vs detailed, direct vs story-driven

Start small, scale smart. 🚀

(Speed ⚡ x Iteration Cycle 🔁 x
User Feedback 📢 x Market Fit 🎯)
x (Marketing Reach 🚀 / Time ⏰) = Product Success ✅

Iteration Cycle: How often you release updates
User Feedback: Insights from users to guide improvements
Market Fit: Solving the right problem for the right audience

Reminder 👇

Your “clean” UI means nothing if users are confused

Your “cool” animations won’t save a broken flow

Your “minimal” design isn’t clever if it hides essential features

Added ✅

No one cares if you use React, Vue, or plain HTML

They care if their problem gets solved

Focus on impact, not tools

Yeah!

Imo, yes!

- It’s less expensive
- It’s open source
- It has tons of integrations

I switched to n8n a couple of months ago and never looked back

Quick tip💡

Want to save on no-code automation tools?

- Self-host an n8n docker container
- Use your preferred cloud + DB
- Skip the usage fees and keep control

You’re welcome 🫡

Quick lesson from previous project:

A great product without distribution is like shouting into a void.

Harsh truth: Code doesn’t sell itself.

Find where your users already are, build channels, and scale them.

Great products die when devs ignore distribution

Scaling attention scales growth

More reach → more awareness → more sign-ups → trials → purchases → referrals 📈

Even the best product fails if no one sees it…

So create more ads, content, and partnerships 📣

🎨 Start with UI/UX. If users hate the interface/features, nothing else really matters and Churn 📈

🧩 Map UML & DB design. Skip this, and you’re stacking technical debt 💸

💻 Code last. A solid plan saves endless refactors

Plan smart -> Code clean

Distribution is king 👑

You own the distribution = you win (Teams vs Slack)

If you have shared distribution? Best product wins (Chrome vs IE)

Same product? Best service wins (Amazon vs others)

Same service? Best network wins (Airbnb vs others)

Distribution creates the game

Hey Arnaud, will add you of course :)

What are you currently building?

Hey Daniel of course will add you!

What are you currently building? :)

Reminder👇

Need auth -> ClerkDev
Need payments -> stripe
Need DB -> supabase neondatabase
Need infra -> vercel Cloudflare

Just saved you weeks of development and unnecessary optimizations

If your product succeeds then modify/customize as you wish

NOT BEFORE

Blog is live! ✍️

Sharing Insights, tips & Tricks

reachfy.ai/en/blog

Used @directus.io as the CMS, will try posting 1-2 per day to increase traffic!

Will now check for tools to increase DR, currently looking at these:

- listingbott
- linkdr