Colin Keeley

Our business strategy is simple:
1. Hire great people.
2. Serve great customers.
3. Check in often to make sure both are happy.

That’s it.

It's nice to have a business where everyone wins.

I'm 6'7" so I need custom clubs.

Fitting notes:
- Length: +2.5"
- Lie angle: +3° upright
- Grip: Jumbo

Current plan:
• 7-iron
• 9-iron
• PW
• 54° wedge
• 38" Putter

What's the fewest golf clubs I need to start golfing?

Wow from buying a keyboard iOS app for $10k in 2013...
to taking down Vimeo for $1.38 billion 12 years later.

People start hiring globally for cheap talent.

They stay when they realize it’s:
• Better quality
• Less entitled
• Lower churn
• More experience

Savings are nice.
Quality is priceless.

Cashflow is the far more likely path for most software companies, but the tax savings with QSBS are huge (0% vs 24%) if it does sell in an equity sale after 5 years.

What are you choosing? Why?

Talk of Trump decreasing the corporate tax rate from 21% to 15% to make these dividend taxes more even and a C-Corp the obvious choice, but it looks unlikely now.

Plan to reinvest or make acquisitions for growth? Go C-Corp since it can keep cash in the business at the lower corporate tax rate (21%).

Expect a meaningful stock sale in 3-5+ years? Go C-corp to qualify for QSBS in a sale. Pay 0% if it sells in an equity sale in 5 years. Note: Most small software companies sell in asset sales and don't qualify.

Do you go LLC or C-Corp for a new software company today?

Quick way to think about it...

Run it for cash flow? Go LLC to minimize taxes (30% vs 40% tax on dividends). C-Corps get double-taxed with corporate and personal tax rates.

One Medical at $8 / month has to be the best deal in healthcare.

- Same day appointments without waits
- Tests, scans, medicine with a text
- Slick app for everything

Basically a concierge doctor for a coffee a month.

Startup Idea: Showcase site / directory for tools people built with Replit, Lovable, Cursor, etc.

I'd love to get ideas for tools / use cases to build internally, but it's hard to know what's possible or most useful.

Break them down by category: sales, marketing, ops, etc.

Go get a CT Calcium Scan.

$120 and 15 minutes to check if you have heart disease.

One of the best deals in medicine.

We need an "Ozempic for muscle growth".

Frailty is the real issue for old people, if you can avoid heart disease and cancer.

Packing on another 20 lbs of muscle on an old person probably gets them another 10 good years.

Poor Man's DIY Longevity Clinic:

- Funciton Health 100+ Lab Tests ($500)
- Prenuvo Whole Body MRI ($2,500)
- Grail Cancer Blood Test ($900)
- Coronary Calcium Scan ($300)

Gas leaf blowers have no place in polite society.

Sad to see Bench shut down suddenly today.

Raised $104m with the last $60m in 2021.

We were helping them move their accounting team to Latin America from India @HireInSouth.

Reach out if you need a bookkeeper or accountant.

My travel coffee setup:

- Comandante grinder
- Fresh local beans
- Aeropress

All you need for the best coffee of your life.

Rules for naming a startup:

1. Easy to spell
2. Easy to remember
2. Easy to pronounce
4. As short as possible
5. Relevant to the service
6. .com domain. Don't be weird.

The right name is worth millions.

No job is safe from outsourcing.

We just hired a Chief of Staff from Brazil for a large company.

These roles normally go to US-based elite MBA grads.

Super talented and hungry people are everywhere.

Jon Makes Balls is one of my favorite creators.

He makes crazy soccer balls and videos on the process.

Once a year he sells 1,000 handmade balls.

They sell out in a few hours.

Then he goes back to making balls.

Love it.

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