Ian Lurie

I turned tail.

Turns out they were all horny. I ran.

DM: You see four people in robes, walking w/ a cow. They're talking to the cow.

Me: We better steer clear. Get it? Get it?

DM: (Clicks Zoom mute button)

It was an accident.

And my new bike is perfect for post-apocalyptic roadways.

Anyone else seeing this screwy report format in Google Search Console?

Don't forget the hallucinogenic suppository...

I really wanted to see that happen.

I resorted to AI, I admit. I wanted to capture the conclusion of last night's game. The ranger, broken and bloodied, was carried off by an undeniably smug red dragon. Now the party's going to have to track him down. In the dragon's lair. That's life at level 17...

At some point, SEO/GEOs or whatever the hell we call ourselves now have to make up their own minds based on their own body of knowledge. Search engines don't tell us how they work.

Convincing clients has been the single greatest struggle of my career. And that includes Penguin penalty re-inclusion.

NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility - SparkToro The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.

@randfish.bsky.social's findings about AI prompts and prompt visibility tracking are... not what I expected. You CAN get useful data, but it's a numbers game. With infinite prompt variability & probability-driven results, this is NOT like SERP rankings data. Read this: sparktoro.com/blog/new-res...

a dragon with red eyes and horns is standing in front of a fire ALT: a dragon with red eyes and horns is standing in front of a fire

I mean, it's not THIS red dragon.

He's dead?

Oh well. I've got a sandwich to make.

Instead of trying to keep up with the hype, stick to one simple rule: Build for bots, create for humans.

Build infrastructure that supports discoverability across all platforms. Create multimodal content that delivers exactly what your human audience needs.

www.ianlurie.com/digital-mark...

Forget predictions. 18 marketers share their battle-tested strategies for 2026 18 experts share the marketing strategies they're doubling down on in 2026. 18 experts, 18 different strategies for success

Talia Wolf wrote this great piece about 2026 marketing strategies, with input from 17 brilliant marketers. Plus me. getuplift.co/battle-teste...

It's a natural talent.

I always tell folks not to worry - the global warming caused by all these data centers will kill us all long before we get to AGI.

If you're doing parasite SEO and link injection, may I suggest not bragging about it? #SEO

🚨 The #SEOFOMO Organic Traditional & AI Search Trends for 2026 is here! The most comprehensive, no-fluff resource to learn about and reference the top organic search challenges, expectations, and actions for 2026, based on responses from 60+ senior SEOs. Read: hub.seofomo.co/surveys/orga...

WATCH: The 60 Minutes CECOT Segment I was sent the CECOT segment anonymously in a group chat.

BREAKING: WATCH the full 60 Minutes CECOT segment here. This was sent to me anonymously. It appears to be the segment CBS' Bari Weiss killed. www.muellershewrote.com/p/watch-the-...

The year in reviews are getting outta hand, guys.

Next service that offers me a 2025 lookback gets a virtual punch in the face.

Best Buy KNOWS how to hide the unsubscribe link. This is next-level skill:

MeasureU invited me to talk about AI-driven SEO workflows. So I did - the audience was great, and I had virtual snacks. Here are the slides, the workflow Markdown, and some other somewhat-random links. ianlurie.me/ai-seo-workf...

Damn. I did not think of that.

Using AI to generate ALT text for 27,000 images Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here's how.

I saved what remains of my frayed sanity and used AI to generate ALT text for thousands of images. Then I wrote a post about it: www.ianlurie.com/digital-mark...

Job security.

When the DM is a dice goblin…

All of you talking breathlessly about GEO and then telling me your big tactic is to create better, more detailed content and cloaked AI-bot-only pages are making me pray for an asteroid that much harder.