The Branding Journal

Cracker Barrel's Rebrand Sparks Backlash: When Nostalgia Meets Modernization - The Branding Journal The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely criticized on social media. The company's $700 million overhaul, which includes a new logo and rest...

Trending: Cracker Barrel is making headlines due to its very controversial rebrand.

So, what's happening exactly?

We explain everything in our latest case study: thebrandingjournal.com/2025/08/crac...

Let us know your thoughts below ⬇️ 👀
#crackerbarrel #rebrand #branding

The Overlooked Power of Brand Familiarity: Psychological Factors and Hidden Benefits - The Branding Journal Picture yourself walking into a coffee shop, where a perfect aroma of freshly brewed coffee welcomes you. The warmth of the barista's smile greets you, and the cleverly chosen colors, paired with chee...

What if you could drastically improve your brand's performance by simply focusing on nurturing brand familiarity?

Brand familiarity shapes how customers choose products, and prioritizing it could be your biggest competitive advantage.

www.thebrandingjournal.com/2025/02/the-...

#branding

RIP Duo, the Duolingo owl. Why would the company kill its own mascot? Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?

Did Duolingo actually kill its brand mascot? Here’s an intriguing analysis with some hypotheses. www.npr.org/2025/02/13/n...?

New Coke: A Classic Branding Case Study on a Major Product Change Failure - The Branding Journal The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned fr...

The newest addition to our Classic Branding Case Studies series is live.

If you haven’t heard this story before, now’s the time to grab a coffee and dive in. It’s a must-know case study for anyone working in #branding and strategy: www.thebrandingjournal.com/2025/02/new-...

How to Tell Brand Stories That Actually Connect - The Branding Journal Embrace storytelling to overcome ad fatigue and form deeper connections with audiences through meaningful brand narratives.

Branding expert Chris Bretschger breaks down how the Hero’s Journey framework can guide customers through awareness, decision-making, and loyalty. Storytelling isn’t just creative—it’s strategic.
👉 www.thebrandingjournal.com/2025/01/how-... #branding

Top Branding & Design Trends For 2025 - The Branding Journal Discover the most important trends shaping branding, visual design, and packaging. You’ll see how brands are using technology, building stronger communities, and focusing on authenticity to better con...

If you’re going to read one thing about #branding #trends this year, make it this.

We’ve cut through the noise to bring you a simple, 5-minute summary of the most important shifts in branding, design, and packaging this year.

www.thebrandingjournal.com/2025/01/top-...

#design #marketing

From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs - The Branding Journal Discover how top brands use holiday ads to build deeper, value-based connections with their audiences.

To end the year inspired, we’ve handpicked five campaigns that focus on human connection and deeper needs: www.thebrandingjournal.com/2024/12/holi...
#branding

Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts - The Branding Journal Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each guided by how we feel. In branding, emotions play a central role too, just as they do in ...

What if brands started connecting with their audiences based on their personality types and how they experience different types of interactions?

Read our latest article to discover tips for better connecting with extroverts, introverts, and ambiverts!
www.thebrandingjournal.com/2024/12/pers...

Unseen Impact: How Website Design Shapes Brand Perception - The Branding Journal "Perception" is not a very conscious process. Think of our brains like AI on steroids. We process an infinite number of signals instantaneously and without even realizing it. What results is a picture...

Your website design plays a big role in how people perceive your brand.

In this article, @mordyoberstein.bsky.social, who leads SEO Brand at Wix, shares some great tips on how to improve your site for branding purposes.

Learn more: www.thebrandingjournal.com/2024/11/how-...

#branding #webdesign

We've just updated our analysis of Jaguar's brand strategy following their Type 00 concept reveal in Miami. 👀

Read the complete analysis here:
www.thebrandingjournal.com/2024/11/jagu...
#jaguar #rebrand #brandstrategy

Jaguar Hits the Reset Button and Emerges as a Completely New Brand - The Branding Journal Like Twitter's transformation into X, Jaguar's new brand stands as one of the most dramatic rebrands we've seen, not just this year, but possibly in the entire decade. Jaguar has launched a new brand ...

We have many thoughts about this! We just wrote an article to summarize them :) What is your take on this rebrand? www.thebrandingjournal.com/2024/11/jagu...

Jaguar Hits the Reset Button and Emerges as a Completely New Brand - The Branding Journal Like Twitter's transformation into X, Jaguar's new brand stands as one of the most dramatic rebrands we've seen, not just this year, but possibly in the entire decade. Jaguar has launched a new brand ...

The logo is completely disconnected from the brand's heritage but aligned with the new strategy and envisioned identity. A very risky move! We've published an in-depth analysis in case you're interested :) www.thebrandingjournal.com/2024/11/jagu...

Definitely one of the most drastic rebrands after X and Gap!

Jaguar Hits the Reset Button and Emerges as a Completely New Brand - The Branding Journal Like Twitter's transformation into X, Jaguar's new brand stands as one of the most dramatic rebrands we've seen, not just this year, but possibly in the entire decade. Jaguar has launched a new brand ...

I've just published an in-depth analysis, in case you find it interesting www.thebrandingjournal.com/2024/11/jagu...

Love this!

Jaguar Hits the Reset Button and Emerges as a Completely New Brand - The Branding Journal Like Twitter's transformation into X, Jaguar's new brand stands as one of the most dramatic rebrands we've seen, not just this year, but possibly in the entire decade. Jaguar has launched a new brand ...

Jaguar's rebrand: Bold move or bold mistake? Here's our deep dive analysis: www.thebrandingjournal.com/2024/11/jagu...
#jaguar #rebrand #branding

Jaguar has rebranded, and it's one of the most drastic/unusual rebrands of 2024. We'll analyze this well and come back with an in-depth take on this move.
Stay tuned, and let us know your thoughts in the meantime!
media.jaguar.com/news/2024/11...
#branding #rebranding

Très sympa, bravo!