Anita Zielina's Avatar

Anita Zielina

@zielina.bsky.social

Strategic Advisory, Management & Leadership Dev for Media & Digital @betterleaders_ & @newmarkjschool 👩‍💻 - Board @newsproduct @orf - 🇦🇹 and 🇺🇸 https://betterleaderslab.com

3,112 Followers  |  311 Following  |  21 Posts  |  Joined: 10.10.2023  |  2.1525

Latest posts by zielina.bsky.social on Bluesky

Es kommen viele kluge Leute zu Wort, u.a. @kaltenbrunnera.bsky.social, @zielina.bsky.social, @hplehofer.bsky.social, Clara Porak, @ritter-wurnig.com. Ich durfte auch bisschen erzählen. Danke für den Besuch im Funkhaus, @atzarar.bsky.social!

06.06.2025 06:18 — 👍 9    🔁 1    💬 1    📌 0
Preview
Brennen für den Journalismus Die digitale Transformation fordert in der Print-Branche ihren Tribut, es herrscht Alarmstufe rot. Der neue SPÖ-Medienminister versucht mit neuen staatlichen Förderungen in beachtlicher Höhe gegenz...

Medienminister @andibabler.at hat zig Millionen neue Fördergelder herausverhandelt. Wie das Geld eingesetzt wird ist offen. Ob richtig bezweifeln @martinkotynek.bsky.social @zielina.bsky.social & @kaltenbrunnera.bsky.social angesichts der starken Print-Lobby. #doublecheck oe1.orf.at/artikel/7202...

06.06.2025 07:33 — 👍 13    🔁 6    💬 1    📌 1

Thank you so much Nienke! Hope we can catch up at some point - much to talk about!

06.06.2025 09:12 — 👍 1    🔁 0    💬 0    📌 0

So thrilled to join the board of directors at Mediahuis - one of Europe’s leading media companies. Looking forward to contributing to their strong focus on independent journalism, innovation and long-term value creation 🙌

06.06.2025 09:11 — 👍 5    🔁 0    💬 0    📌 0
Preview
Wenn die Medienpolitik rot sieht | DO | 05 06 2025 | 18:25 Seit knapp 100 Tagen ist SPÖ-Chef Andreas Babler als Vizekanzler im Amt und auch für die Medienpolitik zuständig. #doublecheck hat mit dem Medienminister über seine Baustellen gesprochen. Die Herau...

Die @atzarar.bsky.social hat eine super Geschichte über Medien-Start-ups gemacht. Wie schwer die es in Ö haben. Sie hat auch mit @elisalexhenckel.bsky.social von JETZT.at gesprochen die noch gut ein paar Mitglieder brauchen können. #doublecheck oe1.orf.at/programm/202...

06.06.2025 05:26 — 👍 30    🔁 10    💬 2    📌 1
Preview
Mediahuis group welcomes three new members to its Board of Directors - Mediahuis Mediahuis group today announced three new members to its Board of Directors:  Dr. Ulrike Handel, Marietje Schaake and Anita Zielina. They are set to

Congrats to Anita Zielina (@zielina.bsky.social), Executive in Residence at J+, on joining the board of directors at Mediahuis! 👏

Anita brings such deep expertise in media strategy and leadership and makes a fantastic addition to the team.

Learn more here ↓
www.mediahuis.com/en/mediahuis...

05.06.2025 16:01 — 👍 2    🔁 1    💬 1    📌 0
Video thumbnail

Mit @tageins.at schließt Ende April eine der vielen Medienneugründungen. Es sei leicht, in Österreich ein Medium zu gründen, "aber schwierig eines zu bleiben", sagt @ritter-wurnig.com. Was sagt das über den Medienmarkt aus? @zielina.bsky.social mit Antworten www.horizont.at/medien/news/...

29.04.2025 05:51 — 👍 10    🔁 6    💬 0    📌 1
Post image

Kicking off the first panel discussion at @journalismfestival.com ft our own Nic Newman along with @zielina.bsky.social Mariah Craddick and Felicitas Carrique

📚 Check out our research on media trends
reutersinstitute.politics.ox.ac.uk/journalism-m...
🧵 Follow key points from the talk in thread

10.04.2025 07:23 — 👍 8    🔁 2    💬 1    📌 1
Preview
Executive Program in News Innovation and Leadership - Newmark J-School

Meanwhile, the Exec program is in good hands with @zielina.bsky.social, @louiegilot.bsky.social, @kylejplantz.bsky.social and Emma. 🦾

Applications are now open for the sixth cohort of this MBA-for-news! Learn more and apply ↓

www.journalism.cuny.edu/j-plus/execu...

20.03.2025 16:48 — 👍 2    🔁 1    💬 0    📌 0

Niketa has led our beloved Executive Program for the past 2 cohorts, helping shape the careers and lives of 38 fantastic newsroom leaders from around the world.

The J+ Team is incredibly grateful for her time at the Newmark J-School and thrilled for her next step! Go @niketa.bsky.social! 🚀⚡️

20.03.2025 16:48 — 👍 6    🔁 1    💬 2    📌 0
Preview
Executive Program Info Session · Zoom · Luma Join us for a virtual info session on Tuesday, March 25 from 11 a.m.-Noon ET to learn more about the Executive Program in News Innovation and Leadership at the…

You'll hear from –

· Anita Zielina (@zielina.bsky.social), program founder + senior advisor
· Aimee Rinehart (@aimeetwoee.bsky.social), 2024 program alum
· Alexander Drößler, 2020 program alum
· Yukari Kane (@yukarikane.bsky.social), 2024 program alum

Join us! 🌟
lu.ma/5jj4nllh

11.03.2025 15:45 — 👍 1    🔁 2    💬 0    📌 0
Preview
ORF-Stiftungsrat-Chef: Weitere Kürzungen "überschreiten rote Linie" Lothar Lockl appelliert an FPÖ und ÖVP: Pläne würden Angebot von Sport bis zu Landesstudios treffen. Peter Westenthaler will "keine Programme streichen"

Heute verhandeln FPÖ+ÖVP künftige Medienpolitik- ORF-Stiftungsratschef Lockl sieht"rote Linie" erreicht, Westenthaler rechnet neu
www.derstandard.at/story/300000...

👉 Medien- und Seriennews von dSt.at/Etat gibt's auch via Whatsapp, hier zu abonnieren: www.derstandard.at/story/300000...

31.01.2025 05:19 — 👍 10    🔁 9    💬 0    📌 0

‼️"Dabei wäre es eine grundsätzliche Fehleinschätzung von Privatmedien, offene Rechnungen mit dem ORF gerade jetzt begleichen zu wollen. Auch wenn manche berechtigt sind. So wie es eine grundsätzliche Fehleinschätzung im ORF wäre, nur sogenannten Qualitätsjournalismus (..) als Verbündeten zu suchen."

30.01.2025 11:47 — 👍 19    🔁 5    💬 1    📌 0
Post image

Was in Regierungsprogrammen zur Medienpolitik stand und was die Regierungen dann wirklich umsetzten - ein Überblick von @diemedienat.bsky.social www.diemedien.at/articles/med...

28.01.2025 19:16 — 👍 33    🔁 13    💬 1    📌 1
Post image

Oh, yes. And I will be reusing this.

22.01.2025 14:31 — 👍 7    🔁 1    💬 0    📌 0

I missed last year for 👶 reasons but will be back at @journalismfestival.com to talk about some of my favorite things: strategy, product, leadership & transformation 💪

Who else will be there? Let‘s see joe active that Bluesky journalism contingent is 😀

22.01.2025 20:28 — 👍 2    🔁 1    💬 0    📌 0

FYI: If it looks like a Hitlergruss, sounds like a Hitlergruss, behaves like a Hitlergruss - it very likely is a Hitlergruss

22.01.2025 13:22 — 👍 131    🔁 8    💬 3    📌 0
A group photo of the AI Journalism Lab: Leadership cohort, featuring about 25 people standing together on a staircase with a red and white modern design in the background. The group is smiling, with a mix of professional and casual attire, exuding energy and connection.

A group photo of the AI Journalism Lab: Leadership cohort, featuring about 25 people standing together on a staircase with a red and white modern design in the background. The group is smiling, with a mix of professional and casual attire, exuding energy and connection.

A group photo of the AI Journalism Lab: Leadership cohort, featuring about 25 people standing together on a staircase in front of a vibrant red and white background. The group is smiling, with a mix of casual and professional attire, radiating camaraderie and enthusiasm.

A group photo of the AI Journalism Lab: Leadership cohort, featuring about 25 people standing together on a staircase in front of a vibrant red and white background. The group is smiling, with a mix of casual and professional attire, radiating camaraderie and enthusiasm.

This weekend the new AI Journalism Lab: Leadership cohort gathered in NYC to kick off their journey in reshaping newsrooms with AI!

Two days of sessions — from AI basics to leadership strategy — set the stage for an impactful journey ahead.

Here’s to collaboration + the future of journalism!⚡️

13.01.2025 19:58 — 👍 3    🔁 1    💬 0    📌 0

📢 Honored and excited to be the lead instructor for this pretty groundbreaking program on how to be a better manager & leader in the age of AI 👇👇

09.01.2025 08:48 — 👍 5    🔁 1    💬 0    📌 0
Post image

Finally back in NYC ❤️

08.01.2025 23:35 — 👍 12    🔁 0    💬 1    📌 0
Preview
a dumpster is on fire in a flooded area with the words everything 's fine below it . ALT: a dumpster is on fire in a flooded area with the words everything 's fine below it .

Austrian politics atm 😬

06.01.2025 10:56 — 👍 4    🔁 0    💬 0    📌 0

"Die Zweite Republik neigt sich ihrem Ende zu", schreibt @evalinsinger.bsky.social. Ins Haus steht die v Haider erträumte "Dritte Republik", v Kickl "Volkskanzlerrepublik" genannt. Haider konzipierte ein Präsidialsystem, den Ausbau der direkten Demokratie und einen "werteverteidigenden Kulturkampf."

05.01.2025 16:01 — 👍 13    🔁 4    💬 1    📌 0
Post image

2025 kommt die Informationsfreiheit. Wir wollen alle Interessierten auf die neuen Möglichkeiten vorbereiten. Dazu starten wir mit @dossier.at & Forum Informationsfreiheit die Eventreihe HER MIT DEN DATEN. Zur Premiere erzählt @martinthuer.at von seinen bisherigen Erfahrungen mit Auskunftsbegehren.

18.12.2024 11:27 — 👍 55    🔁 14    💬 1    📌 4
Preview
Journalists will learn to stop worrying and love the business plan "Journalists will continue to take matters into their own hands — or spreadsheets — either as entrepreneurs striking out on their own or innovators in established and legacy institutions."

"Over the next year, we’ll see even more journalists venture into the business side of the news industry or adopt those frameworks and concepts by choice into their work," @shiracenter.bsky.social predicts.

18.12.2024 12:04 — 👍 14    🔁 6    💬 1    📌 2

Great lineup of Black journalists, creators, and media outlets. go.bsky.app/N349hva

17.12.2024 04:23 — 👍 161    🔁 41    💬 12    📌 0

This is spot on about the relative impact of tech company payments to publishers but more importantly, the signal it sends about the true value of news content. Which is much less than you'd think/hope at present

17.12.2024 09:48 — 👍 5    🔁 5    💬 2    📌 0

I found this insightful: misinformation is not so much about wrong facts as a sense making process that goes awry

15.12.2024 10:04 — 👍 2    🔁 1    💬 0    📌 0

Amazing news. It‘s been so great to see Tiny News Collective grow over the years ❤️

12.12.2024 16:17 — 👍 3    🔁 0    💬 0    📌 0
Preview
The Future of Trustworthy Information Hi friends -- 2024 was a devastating year for the journalism industry. Revenues collapsed, newsrooms shrank and failed, social media algorithms became...

Journalists place “many markers of trust in institutional processes that are opaque to audiences, while creators try to embed the markers of trust directly in their interactions with audiences.”- @juliaangwin.com “journalists assume their audiences trust them, and creators do not.”

12.12.2024 15:58 — 👍 14    🔁 6    💬 1    📌 0

An interview with Evan Williams on his new app Mozi, which raised $6M and aims to foster in-person connections as a return to social media's original intention (Erin Griffith/New York Times)

Main Link | Techmeme Permalink

12.12.2024 16:10 — 👍 7    🔁 2    💬 0    📌 1

@zielina is following 20 prominent accounts