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Tom Morton

@tom-morton.bsky.social

Founder of Narratory Capital. Brand consultant. Englishman in New York. Radical centrist. Yes I am wearing white jeans after Labor Day.

104 Followers  |  50 Following  |  14 Posts  |  Joined: 18.11.2024
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Posts by Tom Morton (@tom-morton.bsky.social)

Well done Stella. And surprisingly good performance by the Beckham family. #plannerbowl

10.02.2025 02:53 — 👍 9    🔁 0    💬 1    📌 0

Sensational choreography from Kendrick's dancers. Reminder to agencies making Superbowl ads: celebrity gags aren't the only way to be visually captivating.

#plannerbowl
#superbowl

10.02.2025 01:32 — 👍 9    🔁 0    💬 1    📌 1

Who was the agency? Or was it an in-house team?

10.02.2025 01:24 — 👍 1    🔁 0    💬 0    📌 0

(A) We did it
(B) We're the only people on here
(C) Bit of both?

10.02.2025 01:22 — 👍 1    🔁 0    💬 0    📌 0

BTW, these "let's all come together" and "bid for unity" spots probably seemed like a better idea before this shredded the constitution. 🤷🏻‍♂️ #PlannerBowl #SuperBowAds

10.02.2025 00:52 — 👍 5    🔁 2    💬 3    📌 0

Works every time

10.02.2025 00:48 — 👍 0    🔁 0    💬 0    📌 0

Best message of the night so far from Rocket Mortgages. Well done whoever got the crowd singing Country Road. Audacious piece of orchestration there.

#Plannerbowl

10.02.2025 00:45 — 👍 4    🔁 0    💬 1    📌 0

We need minimum three weeks for the briefing

10.02.2025 00:11 — 👍 0    🔁 0    💬 0    📌 0

We can get too philosophical here. Meta x Ray-ban, T-Mobile x Starlink and Indy 500 show that #Superbowl is a huge opportunity if a brand just needs to announce a new product to a ton of potential customers.

#Plannerbowl

10.02.2025 00:10 — 👍 0    🔁 0    💬 0    📌 0

Change of topic, but Tom Brady's suit was fantastic. Peak lapels, longer body: the migration away from boil-in-the-bag Conor MgGregor athlete suits start here. Dieworkwear's influence has landed. #plannerbowl #superbowl

09.02.2025 23:23 — 👍 2    🔁 0    💬 0    📌 0

This is a random and excellent appearance by Jon Hamm and Bradley Cooper #plannerbowl

09.02.2025 23:19 — 👍 3    🔁 0    💬 2    📌 0

Brands that still run their everyday ads in SuperBowl? #plannerbowl

09.02.2025 23:13 — 👍 3    🔁 0    💬 1    📌 0

Tonight is a chance to find out

09.02.2025 23:06 — 👍 4    🔁 0    💬 0    📌 0

Are we doing this?

09.02.2025 23:03 — 👍 5    🔁 0    💬 2    📌 0

What are we? Twitter refugees? Exiles? Emigrés? Anyway, we're here now and we might as well make the best of it.

18.11.2024 03:43 — 👍 6    🔁 0    💬 2    📌 0