Shannon Kinney

CEO Kelli Turner's 1st Podcast Interview: Audacy's Content-First Reorg - Borrell Associates

It was an honor to join the Borrell Associates podcast for an interview with Audacy CEO Kelli Turner, and discuss AI and digital marketing trends. Listen here! borrellassociates.com/podcasts/ceo...

Radio Gets Thumbs-Up From ChatGPT. Now Comes The Harder Sell. A ChatGPT query gives radio a rare AI thumbs-up, calling it a “killer” ad medium for local awareness and retail when bought smartly. But the annual Borrell-RAB Digital Benchmarking Report

Radio Gets Thumbs-Up From ChatGPT. Now Comes The Harder Sell. Thanks for this shout out! www.insideradio.com/free/radio-g... via @insideradio

While we didn't win the Superbowl, there are still reasons to come see me in Foxboro...join me at the HER Connected conference on March 31st covering Unlocking the Brand of You. Tickets available now at herconnected.com, and you get a discount if you use my code SHA26

Burned by a Marketing Agency? You’re Not Alone. And You’re Not Wrong to Expect Better. In the last few days alone, I’ve had three separate sales calls with women entrepreneurs who shared strikingly similar stories.

Over the last few weeks, I’ve had several conversations with women entrepreneurs who were deeply burned by past marketing agencies.
Here’s the thing. That isn’t how good marketing partnerships work.
Better does exist.
open.substack.com/pub/shannonk...

The real reason media sellers struggle to get appointments - Editor and Publisher Media sales professionals everywhere are asking the same question: why is it harder than ever to get an appointment? In this column, Shannon Kinney argues the answer has little to do with effort and e...

Thanks to Editor & Publisher Magazine for featuring me with my article the real reason media sellers struggle to get appointments. It's all about relevance!

You can find the article here:

www.editorandpublisher.com/stories/the-...

Two Changes That Could Dramatically Increase Your Sales Performance in 2026 If you want to increase your close rates in 2026 — not by a little, but dramatically — there are two systems that will move the needle more than anything else in your sales organization.

2 Changes to Dramatically Increase Your Sales Performance www.brandedcontentproject.com/post/two-cha...

Make 2026 your best sales year yet: Seven smart strategies to grow ad revenue and close more deals - Editor and Publisher Shannon Kinney, founder of Dream Local Digital and longtime media sales strategist, believes 2026 could be a record-breaking year — but only for sellers who prepare with intention. In this guide, she ...

For my media & agency friends - make 2026 your best sales year yet! in my latest column in Editor & Publisher Magazine I cover Seven Smart Strategies to Increase your Ad Revenue and Close More Deals www.editorandpublisher.com/stories/make...

17 Years of Dream Local Digital Dream Local Digital celebrates 17 years of growth, innovation, and helping over 90,000 businesses succeed with digital marketing strategies.

This month @dreamlocal celebrated it's 17th anniversary. I'm so grateful to all of my Dream Team of #HoneyBadgers, our clients and valued partners for helping us make it happen. I share more of our story and exciting news here dreamlocal.com/blog/17-year...

#HoneyBadgerPRIDE

If you want to hit your 2026 goals, planning starts NOW — not in January.

I just released a new video on why year-end clarity is game-changing for entrepreneurs.
Get a FREE strategy session while they’re available: bit.ly/47EhATn

#SmallBusiness #Entrepreneurs #MarketingStrategy

Did you know hashtags started on Twitter? Now their role is changing - should you use them or not in your social media posts? Watch this short video to find out!
#MarketingCoach #Hashtags

I’m passionate about helping entrepreneurs scale, lead, and thrive. I’m offering a free marketing strategy session to help you build a smarter 2026 plan. 🎯
👉 dreamlocal.com/year-end-offer What’s your biggest marketing challenge heading into 2026? Let’s talk. 👇

The SEO Value of Branded Content — and What to Know About Nofollow Links Why SEO Matters in Branded Content

At The Branded Content Project we get a lot of questions about the SEO value of Branded Content, and guidelines around no follow links. In this blog post, I break it down
www.brandedcontentproject.com/post/the-seo...

"Raven" is officially out in the world! I want to thank everyone who's helped make my debut novel possible. I hope you enjoy! Still need to get your copy? You can find it here:
Amazon.com: https://amzn.to/3J58uFm
Bookshop: https://bit.ly/4fuWwRp
High Frequency Press: https://bit.ly/45opZsS

Raven Raven [Kelley, Robert T] on Amazon.com. *FREE* shipping on qualifying offers. Raven

I LOVED the debut thriller by @roberttkelley.bsky.social Raven that just launched. Espionage, MIT, the FBI, and the Irish Mob — what more could you want? I love all the Boston references and couldn't put it down! #ColdWarThriller #SpyFiction www.amazon.com/Raven-Robert...

Will AI Replace Search? What It Means for Your Business (and Why You Shouldn’t Panic)
Read the full post here: dreamlocal.com/blog/will-ai...

The most powerful and overlooked part of strategic planning is what I call “taking out the trash.” What do I need to stop doing? Which clients, projects, or habits aren’t serving me anymore? What do I need to let go of to make space for something greater? Do you do this?

Big week at Dream Local I launched my free marketing Tip of the Week program within the Boston Business Women community and our Agency Owner Tip of the Week program within the Agency Coach community. If you have topics you'd like to see, hit me up! #HoneyBadgerPride #MarketingCoach

Stop winging it. Start prompting: The AI playbook for media sales pros - Editor and Publisher Thirty years in media sales taught Shannon Kinney the same truth every time: preparation wins. What’s new is that AI can now do the heavy lifting — research, positioning, even objection practice — in ...

Sales pros: Stop winging it and start using smart AI prompt to work smarter not harder from Editor & Publisher Magazine
- you'll also find a link to our handy AI Prompt playbook in the last paragraph www.editorandpublisher.com/stories/stop...

Are you ready to GROW your business in 2026? One of the key resources you need is the right marketing plan! Comment YES below and I'll send you a free resource from Dream Local Digital!

Turn AI into your ultimate prospecting assistant — without losing the human touch - Editor and Publisher Prospecting is the lifeblood of any successful sales career, yet it’s often the first thing to slip when you get busy closing deals. Fortunately, today’s AI tools can help you spot the best prospects ...

Sales Professionals, Agencies & Media Companies: Turn AI into your ultimate prospecting assistant — without losing the human touch. My latest piece in Editor & Publisher Magazine

editorandpublisher.com/stories/turn...

Feeling stuck in marketing survival mode? We’ve built a custom AI-powered marketing system tailored to YOU that helps get more done in less time. Read more
dreamlocal.com/from-surviva...
#smallbusinessmarketing #AItools

YouTube video by LocalMediaAssoc Storytelling That Pays: Inside the Branded Content Project | Keep It Local

I'm so honored to be working with The Branded Content Project helping media companies leverage branded content to fuel their clients' growth and develop sustainable business models and revenue to support journalism. Learn more about the power of #BrandedContent www.youtube.com/watch?v=N6RN...

I'm so looking forward to speaking at the upcoming North Shore Conference for Women there are just a few tickets left so get yours today! The event is May 28 & 29 at the Doubletree Hilton in Danvers, MA, and has an incredible lineup of sessions. sheslocal.org/north-shore-...

Get to yes faster: The anatomy of a perfect proposal - Editor and Publisher Forget the perfect pitch — what you need is the perfect proposal. One that either gets you a “yes” or a fast “no” — not a dead-end “maybe.” That’s the approach Shannon Kinney shared with broadcasters ...

In this month's column for Editor & Publisher Magazine, I focused on the core elements of a "perfect proposal" and how to tell the story of your solution in a way that gets the attention of your prospect.
www.editorandpublisher.com/stories/crea...

Keep It Local podcast: How branded content is helping local newsrooms grow revenue and trust Storytelling has always been the heart of journalism — and it turns out it’s also the future of advertising. In the debut episode of Keep It Local, Local Media Association Digital Content Coordinator Ryan Welton sat down with Shannon Kinney, founder of Dream Local Digital, to talk about how branded content is becoming a sustainable […]

I'm honored to be featured on the @LocalMediaAssoc podcast "Keep it Local" to discuss how @sellbranded helps local newsrooms grow revenue and trust. We hope we can help spread the word to help more organizations see this tremendous opportunity!
bit.ly/4lCMwsc

Sales pros: If you’re still leading with pitches, you’re doing it wrong. In my column in this month’s Editor & Publisher Magazine, I’m sharing the 4 essential questions every digital salesperson should ask. Read the full article here: www.editorandpublisher.com/stories/four...

Good afternoon from Tulsa, Oklahoma! I am busy preparing for tomorrow's presentation on how to increase digital sales and closing ratios for the Oklahoma Association of Broadcasters. Tune in tomorrow morning if you would like to learn a few of the pro tips I will be sharing for yourself!

Want More Traffic & Leads from Your Website?
Businesses that blog get 55% more website visitors than those that don’t. At @dreamlocal, we’ve helped over 75,000 businesses nationwide grow. We KNOW what works and we’re sharing it with you in this FREE guide. dreamlocal.com/boost-your-w...

Who Doesn’t Love a Good Con? Rob Kelley here, thinking about scams and cons in fiction and real life. So I’ll start by saying a nonprofit I volunteer for was the target of a scam this last week. I’ll come back to t…

"Who doesn't love a good con?" is my post this month on the Maine Crime Writers blog: mainecrimewriters.com/2025/03/17/w...

#booksky #books #authors #readingcommunity #writingcommunity

I'm honored to be chosen to speak at this year's North Shore Conference for Women. I'll share how you can attract, nurture and convert your audience and how to set up your marketing for success. #embraceandelevate2025 Learn more here: sheslocal.org/north-shore-...