Shannon Kinney

If you want to hit your 2026 goals, planning starts NOW — not in January.

I just released a new video on why year-end clarity is game-changing for entrepreneurs.
Get a FREE strategy session while they’re available: bit.ly/47EhATn

#SmallBusiness #Entrepreneurs #MarketingStrategy

Did you know hashtags started on Twitter? Now their role is changing - should you use them or not in your social media posts? Watch this short video to find out!
#MarketingCoach #Hashtags

I’m passionate about helping entrepreneurs scale, lead, and thrive. I’m offering a free marketing strategy session to help you build a smarter 2026 plan. 🎯
👉 dreamlocal.com/year-end-offer What’s your biggest marketing challenge heading into 2026? Let’s talk. 👇

The SEO Value of Branded Content — and What to Know About Nofollow Links Why SEO Matters in Branded Content

At The Branded Content Project we get a lot of questions about the SEO value of Branded Content, and guidelines around no follow links. In this blog post, I break it down
www.brandedcontentproject.com/post/the-seo...

"Raven" is officially out in the world! I want to thank everyone who's helped make my debut novel possible. I hope you enjoy! Still need to get your copy? You can find it here:
Amazon.com: https://amzn.to/3J58uFm
Bookshop: https://bit.ly/4fuWwRp
High Frequency Press: https://bit.ly/45opZsS

Raven Raven [Kelley, Robert T] on Amazon.com. *FREE* shipping on qualifying offers. Raven

I LOVED the debut thriller by @roberttkelley.bsky.social Raven that just launched. Espionage, MIT, the FBI, and the Irish Mob — what more could you want? I love all the Boston references and couldn't put it down! #ColdWarThriller #SpyFiction www.amazon.com/Raven-Robert...

Will AI Replace Search? What It Means for Your Business (and Why You Shouldn’t Panic)
Read the full post here: dreamlocal.com/blog/will-ai...

The most powerful and overlooked part of strategic planning is what I call “taking out the trash.” What do I need to stop doing? Which clients, projects, or habits aren’t serving me anymore? What do I need to let go of to make space for something greater? Do you do this?

Big week at Dream Local I launched my free marketing Tip of the Week program within the Boston Business Women community and our Agency Owner Tip of the Week program within the Agency Coach community. If you have topics you'd like to see, hit me up! #HoneyBadgerPride #MarketingCoach

Stop winging it. Start prompting: The AI playbook for media sales pros - Editor and Publisher Thirty years in media sales taught Shannon Kinney the same truth every time: preparation wins. What’s new is that AI can now do the heavy lifting — research, positioning, even objection practice — in ...

Sales pros: Stop winging it and start using smart AI prompt to work smarter not harder from Editor & Publisher Magazine
- you'll also find a link to our handy AI Prompt playbook in the last paragraph www.editorandpublisher.com/stories/stop...

Are you ready to GROW your business in 2026? One of the key resources you need is the right marketing plan! Comment YES below and I'll send you a free resource from Dream Local Digital!

Turn AI into your ultimate prospecting assistant — without losing the human touch - Editor and Publisher Prospecting is the lifeblood of any successful sales career, yet it’s often the first thing to slip when you get busy closing deals. Fortunately, today’s AI tools can help you spot the best prospects ...

Sales Professionals, Agencies & Media Companies: Turn AI into your ultimate prospecting assistant — without losing the human touch. My latest piece in Editor & Publisher Magazine

editorandpublisher.com/stories/turn...

Feeling stuck in marketing survival mode? We’ve built a custom AI-powered marketing system tailored to YOU that helps get more done in less time. Read more
dreamlocal.com/from-surviva...
#smallbusinessmarketing #AItools

YouTube video by LocalMediaAssoc Storytelling That Pays: Inside the Branded Content Project | Keep It Local

I'm so honored to be working with The Branded Content Project helping media companies leverage branded content to fuel their clients' growth and develop sustainable business models and revenue to support journalism. Learn more about the power of #BrandedContent www.youtube.com/watch?v=N6RN...

I'm so looking forward to speaking at the upcoming North Shore Conference for Women there are just a few tickets left so get yours today! The event is May 28 & 29 at the Doubletree Hilton in Danvers, MA, and has an incredible lineup of sessions. sheslocal.org/north-shore-...

Get to yes faster: The anatomy of a perfect proposal - Editor and Publisher Forget the perfect pitch — what you need is the perfect proposal. One that either gets you a “yes” or a fast “no” — not a dead-end “maybe.” That’s the approach Shannon Kinney shared with broadcasters ...

In this month's column for Editor & Publisher Magazine, I focused on the core elements of a "perfect proposal" and how to tell the story of your solution in a way that gets the attention of your prospect.
www.editorandpublisher.com/stories/crea...

Keep It Local podcast: How branded content is helping local newsrooms grow revenue and trust Storytelling has always been the heart of journalism — and it turns out it’s also the future of advertising. In the debut episode of Keep It Local, Local Media Association Digital Content Coordinator Ryan Welton sat down with Shannon Kinney, founder of Dream Local Digital, to talk about how branded content is becoming a sustainable […]

I'm honored to be featured on the @LocalMediaAssoc podcast "Keep it Local" to discuss how @sellbranded helps local newsrooms grow revenue and trust. We hope we can help spread the word to help more organizations see this tremendous opportunity!
bit.ly/4lCMwsc

Sales pros: If you’re still leading with pitches, you’re doing it wrong. In my column in this month’s Editor & Publisher Magazine, I’m sharing the 4 essential questions every digital salesperson should ask. Read the full article here: www.editorandpublisher.com/stories/four...

Good afternoon from Tulsa, Oklahoma! I am busy preparing for tomorrow's presentation on how to increase digital sales and closing ratios for the Oklahoma Association of Broadcasters. Tune in tomorrow morning if you would like to learn a few of the pro tips I will be sharing for yourself!

Want More Traffic & Leads from Your Website?
Businesses that blog get 55% more website visitors than those that don’t. At @dreamlocal, we’ve helped over 75,000 businesses nationwide grow. We KNOW what works and we’re sharing it with you in this FREE guide. dreamlocal.com/boost-your-w...

Who Doesn’t Love a Good Con? Rob Kelley here, thinking about scams and cons in fiction and real life. So I’ll start by saying a nonprofit I volunteer for was the target of a scam this last week. I’ll come back to t…

"Who doesn't love a good con?" is my post this month on the Maine Crime Writers blog: mainecrimewriters.com/2025/03/17/w...

#booksky #books #authors #readingcommunity #writingcommunity

I'm honored to be chosen to speak at this year's North Shore Conference for Women. I'll share how you can attract, nurture and convert your audience and how to set up your marketing for success. #embraceandelevate2025 Learn more here: sheslocal.org/north-shore-...

🚀 Exciting News! I’m thrilled to be working with @LocalMediaAssoc and @sellbranded to help media companies successfully generate revenue through branded content! Subscribe to our newsletter at brandedcontentproject.com
#BrandedContent #MediaRevenue #LocalMedia #ContentMarketing

YouTube video by GoUSA TV Where Lobster Is Always On the Menu Rockland ME

I was honored to work with the team from Small Town Big Story @GoUSATV to help them capture the story of Rockland, Maine, and the Maine Lobster Festival. You get to see footage from my very favorite day of the year, Crate Race day! #MaineLobsterFestival www.youtube.com/watch?v=tTKm...

5 Minutes With Shannon Kinney of Dream Local Digital Watch 5 Minutes With Shannon Kinney of Dream Local Digital on the Daily News Network website.

Thanks to The Buzz Daily Network for featuring me on their series featuring experts and entrepreneurs to discuss @dreamlocal.bsky.social and the biggest challenge for businesses today - and it is that it takes multiple tactics all working together to fuel ROI
dailynewsnetwork.com/2025/shows/m...

Why is selling digital so hard? - Editor and Publisher Selling digital marketing services can feel like navigating uncharted waters, even for seasoned sales professionals. For years, E&P columnist Shannon Kinney says she thought the gap was in knowledge o...

Why Is Selling Digital So Hard?
In the full article, I share tips on the two critical success factors to hit those contacts and help you learn what 92% of Salespeople Don’t Know, click the link www.editorandpublisher.com/stories/why-...

🚀 AI is changing marketing—are you keeping up? How do you actually use it to drive results—without losing the human touch? Join @dreamlocal.bsky.social for a webinar where we’ll break down how to unlock the power of AI in marketing—ethically and effectively.
dreamlocal.com/unlock-the-p...

Why is selling digital so hard? - Editor and Publisher Selling digital marketing services can feel like navigating uncharted waters, even for seasoned sales professionals. For years, E&P columnist Shannon Kinney says she thought the gap was in knowledge o...

WHY IS SELLING DIGITAL SO HARD? Learn what 92% of salespeople don't know in my piece in @EditorPublisher with shout out to @borrellassoc

I'm excited to announce @dreamlocal.bsky.social is launching our own AI Practice to help our clients with tool selection, customized training, workflow integration and more!
💬 Let’s talk about how Dream Local Digital can help make AI can work for you! Set up a meeting with me today!

Applications open now for the Branded Content Cash Camp! Branded Content Cash Camp: Turn Ideas Into Revenue

I'm thrilled to be teaming up with @LocalMediaAssoc @LMConsortium to lead new cohorts of The Branded Content Project! We have opened up apps for 12 media companies that want to learn how to drive new revenue and advertiser value with #BrandedContent! www.brandedcontentproject.com/post/applica...