Katie McKiever

Me 🤝 @5calls.org

Movements often precede change. Sixty-five yrs ago, the A&T Four sparked not only change but the notion that change could come through any age. Those four FRESHMEN weren't disillusioned by their circumstances. They were empowered & emboldened. May we take the same stance & spark the same change. ⬇️

“Many hands make light work.”

Such a beautiful message.

Stay focused. Stay connected to people. Do what you can. Leave the rest for others.

If there’s someone who embodies what I wrote in my newsletter last week, it’s Dr. Shrestha. Thank you. 🙏🏻

If you’re not subscribed to my Social Media News to Use weekly newsletter, do so here: socialmedianewstouse.com

Social media updates and personal brand best practices every Monday morning.

So grateful for this message. Thank you, Dr. Shrestha.

Thinking about you. Your work has inspired and helped so many and will continue to. Thank you.

TikTok whiplash 😵

My latest Social Media News to Use Newsletter is out.

9 of the most important items this week. ⤵⤵⤵

🎵 TikTok, of course

📹 Instagram's new app

🌑 Instagram's new grid

Details on these headlines and more are in my newsletter.

Happy reading! 👉 view.flodesk.com/emails/678a7...

Are we all here?

Happy reading! 👁️‍🗨️➡️ view.flodesk.com/emails/6776c...

Which headline caught your eye? I'd love to hear your thoughts.

1st newsletter of 2025 is out!

11 of the most important Social Media News to Use items this week. ⤵

🎁 Instagram's top new features for 2024 wrap-up

🌞 New year, new LinkedIn profile

⛲ Affiliate links on Facebook may look different

Details on all of these headlines and more are below

The fear might still be there, but we’re posting anyway.

We have people who need to hear from us out there. Let me know if you were the one that needed to hear this today. #LinkedIn #PersonalBrand

It got to a point in my career where I couldn’t NOT post. I couldn’t NOT share. 

I HAVE to tell others what I know. It’s oozing out of me. I think it’s because I’m a teacher at heart.

Your frustration for not putting yourself out there, for not sharing what you know, for not doing what you see others doing and getting the recognition for it, for not helping others when you know you have crucial info for others, is what’s going to help you overcome any hesitation you might have.

What are those questions that pop into your head right before you hit “post”?

* What will my boss and colleagues think?
* Do I really have anything worth sharing?
* What if a troll leaves a negative comment?
* What if no one likes or comments?
* What if my post gets taken the wrong way?

I’ve thought all of these things before and during speaking engagements.

We’re proactively picking up a microphone and thrusting ourselves onto the proverbial social media stage, all eyes on us, and we want our moment in the spotlight to go perfectly.

It’s a fear very similar to public speaking and why so many shy away from that too. What will everyone in the audience think of me? What if I forget what I was going to say? What if I trip on the steps walking onto the stage? What if the clicker stops working and my slides mess up?

We’re proactively doing something that makes us stand out, that goes against the grain of the 99% of LinkedIn users who don’t post & the majority who don’t use these platforms to build a personal brand. We’re signing up for the spotlight and we feel like everything’s on the line when we hit post.

You’re afraid to post. If we’re being honest with ourselves, I think we’re all a bit afraid to post, me included. 

But why? It’s a risk.

But when I dig a little deeper, it turns out that beneath that feeling of not knowing what to post lies one common roadblock: fear.

And that is valid, as building a
personal brand based on all the knowledge that you’ve built up over the years can be wildly overwhelming.

Although, that part is actually easier than what’s lying underneath as it only takes just a little time to plan out their next three posts to get them going.

Normalize being scared to post on LinkedIn, or anywhere on social media for that matter, and let’s also normalize doing it anyway.

I know it can feel scary. 

The #1 thing people tell me that’s holding them back from posting is:

- I don’t know what to post.

More women winning in every way in 2025

The Personal Brand Accounts of The World's Most Powerful Women

SPREADSHEET: The Personal Brand Accounts of The World's Most Powerful Women

docs.google.com/spreadsheets...

Forbes World’s Most Powerful Women - Ranked 2024 List Discover the most powerful and influential women in the world, ranked by Forbes. Explore profiles of remarkable leaders shaping industries, economies, and society globally.

Join me in a follow frenzy and let's level up in 2025.

Forbes' The World’s Most Powerful Women list: www.forbes.com/lists/power-...

Thank you to Moira Forbes, Maggie McGrath, Erin Spencer Sairam, and Erika Burho of ForbesWomen for this powerful list of:

100 women
$33 trillion in economic power
1 billion+ people influenced by them (soon to be you included)

Learn from these incredible women in how they use their Power Presences online.

You can do this too!

I compiled these power women's LinkedIn, Instagram, Facebook, and X accounts into a spreadsheet with their respective profiles hyperlinked so you can easily follow them.

Much like in our IRL lives, what and who we surround ourselves with online can greatly influence how we see ourselves, others, and the world around us.

With the new year, we might as well welcome powerful influences into our feeds as a representation of what's possible.

When I saw @forbes.com had published its list of the World's 100 Most Powerful Women, I immediately wanted to make sure I followed all of them wherever they were on social media (I have an easy way you can do this too! Keep reading⬇️).

The vast majority of the world's top 100 most powerful women have something that we're all familiar with here online...

A personal brand on social media.

How do I know?

Social Media News To Use by Katie McKiever Get the latest social media updates and personal brand best practices right to your inbox every week, all with a side of motivation.

Keep up with the latest in social media news! Subscribe to my newsletter: bit.ly/WeeklySocial...

For biz owners, corporate leaders, and those building a personal brand, I send a weekly Monday email with the top Social Media News to Use.

SUBSCRIBE HERE: bit.ly/WeeklySocial...