Gianluca Fiorelli

SEO Post-AI: Build Value, Measure Lift | Ian Lurie Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.

I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.

OK, I didn't say that last part. But I made ya look.

www.advancedwebranking.com/blog/build-v...

Also, my god, that photo.

What framework to use for increasing visibility in AI Search Discover how to boost your visibility. Align content for search engines and AI to captivate audiences and grow your brand.

What framework to use for increasing visibility in AI Search - via @gfiorelli1.bsky.social #seo

Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search - A comprehensive actionable guide by @gfiorelli1.bsky.social -
Going through:

* How Web Guide works compared to AI Mode and AI Overviews.

...

Why Informational Content Still Matters in the AI Search Era Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.

Why Informational Content Still Matters in the AI Search Era

Great stuff from @gfiorelli1.bsky.social:

www.advancedwebranking.com/blog/informa...

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King Mike King joins The Search Session to reveal how relevance engineering and AI tools are reshaping SEO—from passages to omnimedia, and metrics to mindshare.

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King - via @gfiorelli1.bsky.social #seo

#SEO philosophy

News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams Explore the future of news SEO with Barry Adams: challenges, AI’s impact, business model shifts, and strategies for publishers to stay visible and thrive.

I had a great conversation with @gfiorelli1.bsky.social as part of his Search Sessions podcast series. We spoke about Google's embrace of AI in its SERPs, and specifically what this means for news and publishing on the web and the future of SEO:

www.advancedwebranking.com/blog/news-se...

I asked ChatGPT to analyze my LinkedIn profile, and to create a definition for my “LinkedIn personality” in the style of the classic “SEO Jedi”/“Wizard of Search” so common in the early days of #SEO.
I asked it to make it ironic, because I meant this as a joke.
So, which one I should use? ⬇️⬇️😅

I agree. The fact is that being visible just for being visible is simply being like an extra in a movie sequence. It how we are visible that can lead to the correct sequence that leads to memorability.

Visibility leads to awareness.
Awareness leads to attention.
Attention leads to memorability.
Memorability leads to direct and branded traffic.
Discover how to optimize for visibility watching my webinar here: www.iloveseo.net/0-click-seo-...
#SEO

Nobody in the #SEO industry can say that has organized a conference in the Senate of Galactic Republic / Empire in Coruscant. Only me 😀😅

How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.

Thank you for having me, @gfiorelli1.bsky.social and Advanced Web Ranking!

www.advancedwebranking.com/blog/ai-sear...

Just saying.
Check the slides of my latest talk:
speakerdeck.com/gfiorelli1/0...
#SEO

😅 I hear you. But this time I am more uncertain if Google won’t make that kind of step.
Then, as a curiosity, and I know it’s not statistically relevant, but Quique, Luca and all their friends use a lot ChatGPT with voice. They’re a generation used to vocal messaging everywhere.

The question is not if AI Mode will substitute classic Search (hence, also AI Overview), but when it will substitute it.
#Google #SEO #AI

Sincerely, I could not resist myself: www.linkedin.com/posts/gianlu...
#SEO #Google

From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.

The #Search Session puts its focus on Video Marketing.
It is no news that the importance of videos has grown exponentially during the past few years, so I thought that no other person was better than @philnottingham.bsky.social for talking about it.
www.advancedwebranking.com/blog/video-m...
#SEO

The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.

Today, more than ever and after the announcements #Google did at Google I/O 2025, I recommend you to watch the new episode of The Search Session.
The guest is Duane Forrester and we discussed how to make our work still valuable in the #AI #Search.

www.advancedwebranking.com/blog/attenti...

The new Not Provided.
Me on LinkedIn: “This is even worse, because Google has put us in a position where we can decide which direction to take in our strategy in the same way that a person decides which road to take in a wilderness trusting in what the wind tells him after having sucked his finger.”

🚨 Overwhelmed wit all the AI Search releases and stories? Follow up with the latest news with the #SEOFOMO News Aggregator AI Search category, featuring the top AI search news, guides and resources, submitted by the community as they happen 👇

Check it out: news.seofomo.co/story-catego...

How publishers can adapt to AI Mode and LLMs: a strategic framework beyond classic SEO 👀 A fantastic piece by @gfiorelli1.bsky.social going through how search is changing with AI Mode and the different main strategies moving forward. Read: www.iloveseo.net/how-publishe...

Preview of the article I will publish today on my website #SEO #Search

I would helplessly cry if the only source of information was GA4, and that silly analytic tool would decide to tag it as referall, as it does with all LLMs based searches.

I imagine… and I don’t envy you (and Mosha, especially) with all the announcements made yesterday at Google I/O and how to adapt Search Console to that kind of search that has been presented.
But I am sure that you are testing things behind the scenes.

However, I was remembering that Google was counting the position only of the results immediately visible in the SERP. That’s why I was doubting about links in AIO, because only a few are immediately visible, for instance, in “resource column” on the right (desktop) or carousel (bottom mobile)

Yes, that is something I’ve learn with spikes in impressions and average position caused by an image visible in the Images search feature.

The era of Agentic Search has been officially announced #GoogleIO

Today starts #Google I/O.
Let’s see if all the prophecies (included mine) are confirmed or denied or simply postponed 😅

Second recommendation of the day:
A content hub isn’t just #SEO. It’s an ecosystem of meanings, answering different intents, layered by micro-moment, format, & emotional tone.
For this reason we should not build content hubs only targeting one intent (e.g., informational) but all the search journey.

I stick for many years now to the Micro-moments model, with a few modifications I added by observing the SERPs. For instance:
- I want to know
- - Fresh (presence of news/social post…)
- - Theoretical (Knowledge panels, mostly textual search results)
- - Practical (videos, short, how to posts…)