Erica Freeze

As 2024 winds down:

So much respect for our #comms community - the #PR teams, social leads and content #marketers who make it happen behind the scenes.

It's been a challenging year with tight budgets and resources, but this resilient bunch keeps showing up and delivering.

Looking forward to 2025.

Ragan and PR Daily’s word of the year: dissonance  - PR Daily The editors of Ragan and PR Daily have selected “dissonance” as our 2024 word of the year, describing discord in public relations.

PR Daily has deemed “Dissonance” the word of the year for PR pros.

Every pitch, #pressrelease & campaign offers a chance to bridge the gap between perception and reality, building trust and strengthening relationships.

How are you addressing dissonance in your work? t.ly/nuAuT

Yes to this!

🎄 𝐓𝐇𝐄 𝐍𝐀𝐔𝐆𝐇𝐓𝐘 & 𝐍𝐈𝐂𝐄 𝐋𝐈𝐒𝐓: 𝐏𝐔𝐁𝐋𝐈𝐂 𝐑𝐄𝐋𝐀𝐓𝐈𝐎𝐍𝐒 𝐄𝐃𝐈𝐓𝐈𝐎𝐍

#PR pros, we’ve seen it all this year—the good, the bad, and the buzzword-filled. If you’ve navigated the chaos of campaign approvals and still delivered wins, congrats—you’ve earned your spot on the nice list. 🎁

What would you add to the list?

#MediaRelations Tip of the Day: When a journalist asks for additional information or an interview for their story, it's crucial to be upfront about whether you can deliver within their deadline. Failing to follow through after committing can quickly damage your relationship with the reporter.

Happy Sunday! 😉

Agreed! Having a sense of control over the information shared can be challenging, but I'm a little hopeful this platform might allow me to manage it better when I do want to be social. 😅

I joined @bsky.app for a breath of fresh air. As a #publicrelations pro, staying informed is key, but today’s news is filled with endless, shocking updates and has fueled my anxiety.

I love the "see less of" feature and hope the algorithm will learn the updates I prefer to see on this specific app.

a man in front of a microphone with the words these visuals are crazy ALT: a man in front of a microphone with the words these visuals are crazy

94% more views.
150% more retweets.
70% better comprehension.
Visuals aren’t extras—they’re essential for effective
#PR
.
How are you using visuals in your campaigns?
#prtips

#publicrelations

Streamlining dense reports into clear, compelling press releases helps journalists quickly decide if a story’s worth covering. 68% still rely on them, according to Cision’s 2024 report. Long live the press release—just keep it concise and ditch the 10-page attachment. #PR #PublicRelations

PRs being asked to disseminate report results during the presidential election just two weeks before Thanksgiving leave… #publicrelations