Arttu Huhtiniemi

You've Chosen Your Focus. Now Let the Rest Leak. Why saying no to revenue is harder than choosing your focus—and how to do it anyway.

How to leave your legacy customers behind gracefully.

#productmanagement #focus

open.substack.com/pub/eurosaas...

Europe's VC Market Isn't Collapsing—It's Maturing Five years of market data reveal a structural shift: fewer deals, bigger cheques, and a new discipline that favours quality over quantity.

Europe's VC market is maturing.

#venturecapital #europe #productmanagement
eurosaasedge.substack.com/p/europes-vc...

The Focus Decision Every Founder Avoids How to choose who you build for when sales, support, and growth all demand different things.

A surprisingly hard founder decision: choosing which users you will not serve (yet). Focus is letting some sides of the bucket leak on purpose. Full framework:
#productmanagement #priroitization eurosaasedge.substack.com/p/the-focus-...

Europe Overtakes the USA in SaaS Company Count as Tier-Two Markets Accelerate Full-year 2025 data shows 10,311 European SaaS companies—and reveals a significant reshuffle away from London and Paris.

Europe now has 10,311 SaaS companies, surpassing the USA's 8,200.

However, within Europe, what transpired? With a 37% growth in 2025, Turkey outpaced both the UK and France. In Q4, both London and Paris saw contractions.

#productmanagement eurosaasedge.substack.com/p/europe-ove...

Europe's 400 Unicorns Reveal a Scaling Problem The EU INC proposal addresses market fragmentation that blocks European startups from competing globally

Europe creates startups but struggles to scale them. The EU INC proposal tackles the market fragmentation that blocks European companies from competing globally.

#productmanagement #techpolicy

open.substack.com/pub/eurosaas...

The Leaky Bucket Product Framework Stop Filling the Whole Bucket. Master One Side First.

Your product team isn't slow.

You're just trying to fill a bucket that leaks in all directions simultaneously.

Master one side first. The rest can wait.
#ProductManagement
eurosaasedge.substack.com/p/the-leaky-...

Europe Approaches 10,000 SaaS Companies as Q3 Delivers Record Growth 675 new startups push Europe close to the 10K milestone, but the AI paradox in France reveals a disconnect between giants and adoption

Europe is approaching 10,000 #SaaS companies. 675 new businesses added in the last quarter.

#product #productmanagement #market

open.substack.com/pub/eurosaas...

The Estonian SaaS Formula: Europe's Highest Startup Density Explained Estonia has 88 SaaS companies per million people vs California 51. Discover the 4 systematic strategies behind Europe's highest startup density.

How did #Estonia become a major startup hub?

#product #ecosystems

open.substack.com/pub/eurosaas...

The European SaaS Paradox: Why We Build Better Products But Miss Unicorn Valuations The 75x valuation gap explained—and how to close it while keeping European advantages

US unicorns represent 75% of global unicorn value. European unicorns just 1% How to change that?

#product #ProductStrategy #VentureCapital #EuropeanSaaS

open.substack.com/pub/eurosaas...

From Projects to Products: the difference between 'ject' and 'duct' And Why Your Business Model Depends on It

𝗪𝗵𝘆 𝘀𝗼 𝗺𝗮𝗻𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗮𝗶𝗹 𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶s𝗮𝘁𝗶𝗼𝗻?
The Latin etymology reveals everything:
Project = "jacere" (to throw)
Product = "ducere" (to lead)
One is reactive. The other is strategic.

#product #project-model #product-model #strategy

eurosaasedge.substack.com/p/from-proje...

European SaaS Q2: 95 Companies Lost, AI Adoption Hits 35% in Italy A March–June update on the status of SaaS business in Europe

Q2 statistics of #saas businesses in Europe plus a first look at saas ai businesses. TLDR, 1% shrinking Southern Europe lead with #AI adoption.

#product

open.substack.com/pub/eurosaas...

Why Annual Planning is Theatre (And How to Make It Actually Work) Most corporate annual plans are forgotten by March. Here's how to build strategies that survive contact with reality.

The annual planning season is soon here.

#product #strategy #planning

open.substack.com/pub/eurosaas...

The Million-Dollar Game of Broken Phone Have you ever witnessed this corporate tragedy unfold?

Have you ever engaged in the costly game of broken phones?

#product #productmanagement #leadership #communication

eurosaasedge.substack.com/p/the-millio...

AI Tools Face-Off: Round Two Results and Revelations From Benchmarks to Real-World Value: How Six Leading AI Models Perform in Market Research

Evaluation of #ChatGPT and #Grok for market research.

#product #productmanagement #marketresearch

open.substack.com/pub/eurosaas...

A Lovable onboarding Lovable is the fastest growing startup in Europe

Lovable is the fastest growing startup in Europe. How does its onboarding support the hyper growth?

eurosaasedge.substack.com/p/a-lovable-...

#product #vibe #coding

AI Market Research Face-Off: Which Tool Actually Delivers? How Different AI Tools Handle Market Research

Which #AI tool for market research?

#product #MarketaResearch #Automation

open.substack.com/pub/eurosaas...

Timing is Everything: Key Moments That Make or Break Your SaaS Trial Insights from RevenueCat's 10k+ app survey reveal when users really cancel (late!) and subscribe (early!)

Capture the "Day 1 Subscribers" in your SaaS trial!

eurosaasedge.substack.com/p/timing-is-...

#product #onboarding #conversion

Navigating Cloud Hosting in Europe As long as our customers' data is stored within the EU or EEA, does it really matter where we store it?

Does it really matter where we host the data?

#product #b2b #saas

open.substack.com/pub/eurosaas...

The brighter side of gdpr compliance.

#product #gdpr #saas

open.substack.com/pub/eurosaas...

Don't Let a Checkbox Sabotage Your Growth A cautionary tale of how a small, blameless checkbox can have a big impact on your conversion.

Human behavior is fascinatingly unpredictable, especially when it comes to interacting with technology. Check out my newsletter that examines this topic in relation to B2B SaaS onboarding. #product #saas #onboarding

eurosaasedge.substack.com/p/dont-let-a... #product #saas #onboarding

The state of Euro SaaS Evaluating SaaS businesses in Europe and in relation to other regions. Find out which European country is the SaaS hotspot.

Ever wondered how the European SaaS businesses rank globally. Read from my analysis. #product #saaS #europe open.substack.com/pub/eurosaas...

A Lovable onboarding Lovable is the fastest growing startup in Europe

Lovable is the fastest growing startup in Europe. How does its onboarding support the hyper growth?

open.substack.com/pub/eurosaas...

The state of Euro SaaS Evaluating SaaS businesses in Europe and in relation to other regions. Find out which European country is the SaaS hotspot.

Ever wondered how the European SaaS businesses rank globally. Read from my analysis. open.substack.com/pub/eurosaas...

Embedding data into functions is a natural evolution of organizing data, but does require a level of maturity from the organization and data skills.