@reneritchie.bsky.social
Head of Editorial & YouTube Creator Liaison. Former Editorial Director, Mobile Nations, Director of Product Marketing, SAND. Opinions my own
13.07.2025 20:18 — 👍 2 🔁 0 💬 0 📌 0
13.07.2025 20:18 — 👍 1 🔁 0 💬 1 📌 0
We keep moments in cache, we write memories to drive. Three years at YouTube and the constant pull forward is only made possible by the people, places, and events that have pushed so far. Here are shared some of those moments made memory, in deep appreciation and gratitude. And to everything next!
13.07.2025 20:18 — 👍 5 🔁 0 💬 1 📌 0What’s the biggest myth about creating on YouTube that you’d love to see confirmed/busted today? 🤔 🫡
26.06.2025 16:21 — 👍 2 🔁 0 💬 1 📌 0
10am PT! @VidCon ! Join Jenny Hoyos @toddb.com and me for the YouTube Algorithms… Decoded!
19.06.2025 16:41 — 👍 2 🔁 0 💬 0 📌 0Hi creators! If you’re at DreamCon today come by the YouTube lounge! @toddb.com and I will be chatting discovery algorithm and more!
30.05.2025 15:04 — 👍 5 🔁 0 💬 0 📌 0(The moments that remind you you’re beyond fortunate to have one of the best jobs in the world!)
Also: Hey, where’s @luria.bsky.social ?!
(And partners!)
TSA: Hey, you’re that phone video guy! I watched you all the time before you went to YouTube!
Me: I’m so sorry but I get to help so many creators now!
TSA: I know. I’m one of them. Appreciate you!
Me: 😳🥺🫡
Seriously! You too!
26.05.2025 00:27 — 👍 0 🔁 0 💬 0 📌 016-20+K according to search!
26.05.2025 00:26 — 👍 1 🔁 0 💬 0 📌 0
Fallen down the rabbit hole of ridiculously expensive espresso machines I will never buy but can't stop looking at
slayerespresso.com/product/sing...
keesvanderwesten.com/spiritello/
(I know Decent is more functional but a tablet UX will just never be as brain melting as levers and switches)
Can’t wait to see all the tech creators at #GoogleIO! You are my people. And this is my terribad attempt to pour some IO themed latte art in your caffeinated honor!
19.05.2025 14:27 — 👍 7 🔁 0 💬 0 📌 0Each channel has to reach monetization on its own
07.05.2025 22:37 — 👍 1 🔁 0 💬 1 📌 0Hi. I abide! Shorts monetization thresholds are based on views not watch time. Hope that helps!
07.05.2025 14:27 — 👍 1 🔁 0 💬 1 📌 0(And would have maybe pushed out the negative sentiment and 0% they'll get now?)
07.05.2025 02:06 — 👍 2 🔁 0 💬 0 📌 0Totally agreed that you can't have multiple middle people in the agency model; Apple would likely have been wise to offer some split for digital goods since even 10/20 or 15/15 is still basically a license to print money — especially for games
07.05.2025 02:06 — 👍 2 🔁 0 💬 1 📌 0When that became untenable and they extended post-install purchases to free apps, they made it IAP only for the same reason
07.05.2025 02:06 — 👍 0 🔁 0 💬 1 📌 0and they'd effectively stop making any revenue from the App Store (which much would later be the main driver behind promising to double services revenue in 2 years)
So, first, they announced that free apps had to stay free, and only paid apps could offer post-install purchases
@gruber.foo re: daringfireball.net/linked/2025/...
My recollection (and it might well be wrong!) was that Apple thought if they allowed alternate in-app (or from-app to web), every app (and game) on the store would go free with alt IAP or web links
If YouTube is part of your plan and it would be helpful to talk, always here!
03.05.2025 21:23 — 👍 4 🔁 0 💬 0 📌 0
Happy 20th bday YouTube from CPO Johanna Voolich and me! 🎂🎈🎉
youtu.be/6cyIREnHVgM
Amazing!
22.04.2025 15:20 — 👍 1 🔁 0 💬 0 📌 0And under furniture even if that furniture didn’t seem to be there mere moments before
16.04.2025 14:56 — 👍 6 🔁 0 💬 0 📌 0What’s your vibe today?
16.04.2025 14:55 — 👍 1 🔁 0 💬 3 📌 0
#NABShoe YouTube Q&A was standing room only! So grateful to all the creators who came out to share!
07.04.2025 22:59 — 👍 2 🔁 0 💬 0 📌 0
#NabShow Monday, AMA YouTube Discovery Algorithms for Creators. Tuesday, Authenticity on YouTube. If you’re there, be there!
06.04.2025 16:09 — 👍 4 🔁 0 💬 0 📌 0
The one where YouTube chief product officer Johanna Voolich and I chat all about the latest and greatest for Shorts!
youtu.be/8vYrAH4Au9g
💛💛💛
03.04.2025 13:38 — 👍 2 🔁 0 💬 0 📌 0
Honored to meet @reneritchie.bsky.social at Podcast Movement today! His work writing and podcasting about Apple years ago was one of my big inspirations for starting my own journey. Thanks Rene!
01.04.2025 14:24 — 👍 32 🔁 1 💬 1 📌 0Appreciate you @hankgreen.bsky.social
🙏
