Dusted

Top responsive design trends in the age of AI Discover how responsive design trends are evolving in the age of AI, from adaptive typography and living brand avatars to immersive brand experiences that flex with audience mood, context and culture.

Creative trends grow over years, shaped by evolving audience needs and the #technology fuelling them. #AI has given us the tools to push boundaries further than ever.

#WAVE 1 explores responsive #design. And where it's heading next.

Read the full piece here → www.dusted.com/insights/res...

How motion branding creates deeper brand experiences. The world now moves faster than ever. Here's how leading brands use motion branding to cut through.

When every element of #motion works in harmony, #brands are experienced fully. Here’s how leading brands cut through constant movement with intent → www.dusted.com/insights/mot...

Contemporary logo design: how dynamic identities shape today’s brands Discover how contemporary logo design turns static marks into dynamic, motion‑ready identities that scale seamlessly across every digital touchpoint.

In a world of fluid #interfaces and fast-moving #feeds, leading #brands are adopting #logos as a dynamic expression of brand #strategy. Here’s how they do it → www.dusted.com/insights/con...

Inbox insights Sign up to Dusted’s newsletter for monthly insights on brand, digital, and strategy—curated to keep you sharp, inspired, and ahead.

First article drops end of July.
It’s all about brand responsiveness in the age of AI.
Subscribe to get it first: bit.ly/4lJC41m

#WAVE shares the view from inside. From real #creatives, working with AI today. Across #fintech, #medtech, #SaaS, #telco, #IoT and more.

But #creativity adapts. Tools propel. And new trends emerge.

#AI is unlocking new workflows, new ways of thinking, new forms of expression.

The pace is relentless. And #agencies are feeling it.

Clients want efficiency, value, improvement. All at once.

In branding, #AI drives change. But it also drives tension.

Originality. Ownership. Carbon cost. Every output has an impact. Every creative output carries weight.

Creative industry trends. How AI is reshaping branding & activation (2025) Discover WAVE, tracking creative industry trends shaping brand and activation, with AI driving new ideas, challenges and opportunities ahead.

#AI promises speed, scale and smarts. But 80% of AI projects still fail.

That gap between promise and reality is where things get nuanced, something we explore in depth here: bit.ly/4m3lhGG

Not the hype. The creative reality.

How it’s reframing the way we express, #design and build #brands

Each edition dives into a hot topic, seen through the lens of emerging creative trends.

And we start with #AI.

WAVE as in movement.
Fluid, shifting, amplifying.

Introducing #WAVE. Our new creative trends series tracking what’s now and what’s next in brand, marketing and design. The tech driving them. And culture shaping them.

Trust in fintech (and why it's more important than ever) AI might move fast, but trust doesn’t. And in fintech, trust is everything. Read this article to find out how to best implement trust in your fintech brand.

AI moves fast, but trust doesn’t. And in fintech, trust is everything. Here’s why →
www.dusted.com/insights/tru...

SS&C Intralinks We repositioned Intralinks as a purpose-led fintech brand—elevating it beyond product to lead on trust, AI innovation, and global value creation.

Latest from the Dusted studio. A full spectrum transformation for SS&C Intralinks. See how we made it happen → www.dusted.com/work/intrali...

We’ve refreshed our own brand, doubling down on what matters. After 21 years, the energy still feels day one. Our independence keeps us nimble, and our experience, switched on. Learn more about our rebrand.

We call it #DistinctlyDifferent.

You’ll call it measurable growth, creative power, and commercial impact.

Here’s how we do it 👉 www.dusted.com/insights/bui...

Because great brands don’t just show up. They stand out.

In the feed. On the shelf. Around the boardroom.

And it all starts from the inside out.

🔎 We find difference.

🎨 We design distinction.

Creating the edge that cuts through. And builds real brand value.

#DistinctlyDifferent.

🧬 Difference is inherent – the value only you can own, whether that’s a change maker, an innovation story or clever IP.

🛠️ Distinction is designed – the sensory and behavioural assets engineered to make your difference impossible to ignore.

And we have our own approach…

We make #brands stand out and stand tall. Not just be seen, but remembered, respected, wanted.

Because without #difference, there’s no clear reason to choose a brand. Nor remember it.

And it all comes down to two words…

21 years in. But the energy still feels day one. That’s because our independence keeps us nimble, and our experience, switched on.

We are #Dusted, the built-for-now, future-ready #branding and #activation #agency helping clients create the edge that builds brand value.

Hello, Bluesky! We are Dusted, an independent, award-winning #brand and #activation #agency in the City of #London that delivers global impact. We create the edge that builds brand value by making brands Distinctly Different in market. Check us out: dusted.com