Zeph M. C. van Berlo's Avatar

Zeph M. C. van Berlo

@zmcvanberlo.bsky.social

Assistant Professor Persuasive Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam.

37 Followers  |  54 Following  |  3 Posts  |  Joined: 29.01.2025  |  1.5276

Latest posts by zmcvanberlo.bsky.social on Bluesky

#Congratulations once again to ASCoR researchers @zmcvanberlo.bsky.social and Hilde Voorveld! Their article, "The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI," has won the Journal of Advertising Best Article of the Year Award! πŸŽ‰

Read the article πŸ‘‡

31.03.2025 09:45 β€” πŸ‘ 5    πŸ” 2    πŸ’¬ 1    πŸ“Œ 0
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Learning in Virtual Reality: The Relationship Between Cognitive Load, Interactivity, and Learning Outcomes: Journal of Media Psychology: Vol 37, No 2

πŸ“’ New paper out: In VR learning, more interaction β‰  better learning.

We studied how cognitive load types affect interactivity and learning in VR. Results? Focus on meaningful interactionsβ€”not just more clicks.

#VR #LearningScience #CognitiveLoad #EdTech
@ascor.bsky.social, @fmg-uva.bsky.social

05.06.2025 06:32 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Authors: Priska L. Breves, Zeph M. C. van Berlo, Lauranna Teunissen, Lars KΓΆnig, Alice Binder, & Brigitte Naderer
@ascor.bsky.social, @fmg-uva.bsky.social

26.02.2025 07:11 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity Social media influencers frequently share body-related ideals, such as body positivity or fitspiration, with their followers. While their influence is well-recognized, little is known about how the...

First post! πŸ‘‹ Our 22-day study reveals that exposure to body-positive and fitspiration Instagram content boosts weight satisfaction and promotes healthy eating, with no lasting effect on exercise behavior.

Read more via the link below.

#SocialMedia #Influencers #BodyImage #Health #Research

26.02.2025 07:08 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

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