Catherine Lux's Avatar

Catherine Lux

@catherinelux.bsky.social

Head of SEO. Aspiring novelist. ex-Amazon, ex-Google. Obsessed with my mini wirehaired dachshund. Old school travel blogger: https://luxlifelondon.com/ Freelance journalist with bylines in Grazia, Refinery29, Red Mag, HuffPost etc.

562 Followers  |  356 Following  |  147 Posts  |  Joined: 14.11.2024  |  1.6122

Latest posts by catherinelux.bsky.social on Bluesky

(2/2) ...It feels like I've been the 'keeper' of these stories for so many years, and as I get to the point where I'm almost ready to share them with others, it's incredibly emotional trying to make sure I've done each character justice. I hope one day it's all worth it.

26.10.2025 17:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I've spent the past 7 years writing my debut fiction novel. I'm finally in the editing stages, and I won't lie, I'm finding it super rewarding but also SUPER emotionally draining. It's a heavy novel, based on the true story of my family in the early 1900s... (1/2)

26.10.2025 17:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

2013-2016 was PEAK blogging events era and I honestly miss it so much.

03.10.2025 13:35 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Grief is such a strange thing, one minute you're perfectly fine, the next you remember your grandma's smile and burst into tears out of nowhere. It's been nearly a year and I miss her smile so much 😭

01.08.2025 17:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I have just two major regrets from my life:

1. Not buying more Bitcoin in 2013
2. Not seeing The Color Purple on Broadway in 2016

15.06.2025 09:35 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
eight leatherbound books all titled "FERNS" volumes 1 through 8

eight leatherbound books all titled "FERNS" volumes 1 through 8

Everyone in the past was neurotypical, which is how we got things like this single-author, eight-volume encyclopedia of ferns

06.05.2025 13:20 β€” πŸ‘ 33581    πŸ” 5311    πŸ’¬ 648    πŸ“Œ 319

I see Louis Theroux is being accused of various things because he pointed microphones at Israeli settlers and didn't interrupt them as they spouted the most insane shit possible

29.04.2025 18:08 β€” πŸ‘ 600    πŸ” 111    πŸ’¬ 7    πŸ“Œ 5

Home after an epic six day solo vacay to Walt Disney World for my 34th birthday last Friday, and already wish I was back in the sunshine and Disney magic 😭

23.04.2025 12:01 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

If you're new here, it is my favourite song of all time and every time it comes on it's like Tina takes over my body πŸ˜‚

13.04.2025 09:40 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I'm clearing out my phone storage before my next trip, and I did not realise just how many videos there are of me 'performing' Proud Mary in various bars and clubs around the world πŸ’€

Thanks you Miss Tina for so many joyful memories 😭

13.04.2025 09:39 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Now, I'm not saying this will continue. We all know I could lose this traffic within a day, but right now I'm not panicking as much as people are telling me to panic? The only thing I've done differently is create *more* content than I used to.

09.04.2025 06:42 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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I know there's a lot of SEO chatter about publishers losing traffic to AI...but my traffic has actually grown. I've gone from around 200 clicks per day to 800 clicks per day in the past 12 months, and my Grow by Mediavine payments have gone from $143 per month to over $400.

09.04.2025 06:41 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

So, time to buy more stocks then? πŸ‘€

04.04.2025 18:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@hayleyminn.bsky.social Hey Hayley, I tried to respond to your email RE the IoS piece, but I keep getting a notification saying my email isn't able to get through to your address :'(

29.03.2025 11:50 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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I've been back from Australia for less than a week and I already miss it so much 😭 I need WARMTH.

15.03.2025 13:04 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Or Maybe Elon is just using a social media scheduling tool?

26.02.2025 01:30 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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I landed in Sydney yesterday and literally went straight from the airport to my hairdresser to get my colour done πŸ˜† Mr O is hands down the best colourist I've ever been to. He's like a magician.

26.02.2025 01:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The reality of having PoTS. Lovely relaxing bath, and then as soon as I stood up to get out my heart rate skyrocketed instantly from 111bpm to 167bpm πŸ™ƒπŸ€¦πŸΌβ€β™€οΈ That's a HR increase of 56bpm 😩

17.02.2025 20:44 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Is there anything worse than meeting a new client when you're losing your voice and you have to be like, I'M SORRY I DON'T USUALLY SOUND LIKE THIS

17.02.2025 14:23 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Cherry Ripes are the BEST! My fave Aussie treat. I find people usually love them or hate them though, no in-between

17.02.2025 12:26 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

The only tickets left for the Houston shows in the Beyonce general sale, that aren't $3000+, are resale tickets...and I won't buy those purely on principle πŸ™ƒ

14.02.2025 18:49 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

All I can say is, thank GOODNESS I got tickets for one of the London dates, because I'd be crying right now if I had nothing. Still 20k people ahead of me in the Houston queue.

11.02.2025 18:26 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Me as soon as Cowboy Carter was released: "If she takes this on tour, I'm seeing it in Houston."

Me now in the queue for Houston tickets:"THIRTY THREE THOUSAND PEOPLE AHEAD OF ME?! HOW?!" 😭

Seriously, how. I was waiting in the queue 30-mins before it went live, refreshing constantly.

11.02.2025 18:02 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
Post image 09.02.2025 14:21 β€” πŸ‘ 27726    πŸ” 6367    πŸ’¬ 185    πŸ“Œ 229

M&S's cooking chocolate is far too tasty to be just cooking chocolate.

01.02.2025 16:35 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The difference is wild!! I've been building my blog back up after not really doing much with it the first couple of years, and it's been so interesting seeing how different the data is across Journey by Mediavine, GSC, GA4, and SEMrush 🀣

01.02.2025 15:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Do any other SEO's find that SEMrush *massively* underestimates organic traffic? It estimates my travel blog's monthly traffic at circa 5k views a month, but GA4 says 20k views a month.

01.02.2025 15:45 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Reader: I am not a billionaire. I am currently unemployed.

21.01.2025 07:51 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I watched the entire three seasons of Riviera over the weekend and now I've bought a whole new wardrobe of clothes so I can pretend I'm Julia Stiles living my best billionaire life.

21.01.2025 07:50 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Also I fully understand that this is a very niche topic that only SEOs will understand

14.01.2025 13:32 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@catherinelux is following 19 prominent accounts