Becky Colley, MFA's Avatar

Becky Colley, MFA

@beckycolleyvt.bsky.social

Higher Ed Enrollment Marketer & CX Geek. Girl Mom & Cat Mom. Vermonter & Music Chaser. Truth & Story Teller.

123 Followers  |  62 Following  |  19 Posts  |  Joined: 15.11.2024
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Posts by Becky Colley, MFA (@beckycolleyvt.bsky.social)

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This basically says nothing, but it says something (anything!) official! The intentional chaos caused this morning is unsurprising and disappointing.

Is a solutions mindset too much to ask for from this administration?

28.01.2025 22:31 — 👍 0    🔁 0    💬 0    📌 0

💯 The character development is ASTOUNDING!

05.12.2024 13:11 — 👍 1    🔁 0    💬 0    📌 0

I just checked out for 9 days. No emails. No calls. I went 100% dark. London, you were a Thanksgiving holiday dream come true 🇬🇧 I returned energized and grateful for the gift of uninterrupted time exploring centuries old cities with my little girls and family. Normalize time away.

03.12.2024 21:03 — 👍 0    🔁 0    💬 0    📌 0
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The DOJ wants Google to sell its Chrome browser. Here are the winners and losers if that happens. Google's Chrome browser provides valuable distribution for the company's dominant search engine. Can it thrive without this?

Things sure are changing at warp speed these days - thrilling and intimidating all at once! #HEMarketing #DigitalMarketing #EnrollmentMarketing

www.businessinsider.com/google-sell-...

22.11.2024 00:13 — 👍 2    🔁 0    💬 0    📌 0

Agree 100% here. We're asking young people to make these campuses their homes for some of the best years of their lives - Who wants to do that with stuffy and pretentious people/brands?

21.11.2024 11:53 — 👍 2    🔁 0    💬 0    📌 0

Thanks for sharing! Going to test a logo in the sign/sign-off.

21.11.2024 11:48 — 👍 0    🔁 0    💬 0    📌 0

Introducing my picks of today that could change come tomorrow.
One book 📚 — Just Kids, A Memoir of Patty Smith
One movie 🎥 — The Royal Tenenbaums
One album 💿 — Grateful Dead, Europe '72
One TV show 📺 — Succession OR Shameless 😆

20.11.2024 17:01 — 👍 1    🔁 0    💬 0    📌 0

One book 📚 — Just Kids, A Memoir of Patty Smith
One movie 🎥 — The Royal Tenenbaums
One album 💿 — Grateful Dead, Europe '72
One TV show 📺 — Succession OR Shameless for very different reasons 😆

20.11.2024 15:15 — 👍 4    🔁 0    💬 0    📌 0

#AMAHigherEd folx - Anyone have the slides from Creating Outstanding Student Videos: A How-To Guide? It's not linked in the app and I'd love to have it!

20.11.2024 14:26 — 👍 0    🔁 0    💬 1    📌 0
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How to Reimagine Universities for the AI Era - Schaefer Marketing Solutions: We Help Businesses {grow} Universities play such an important role in our communities -- far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a...

I posted here yesterday about the customer experience of #HigherEd and this article, only days after, is pure serendipity.
businessesgrow.com/2024/11/18/r...

19.11.2024 17:51 — 👍 1    🔁 0    💬 0    📌 0

Fair! Thanks Ashley!

18.11.2024 18:39 — 👍 0    🔁 0    💬 0    📌 0

Awesome - thanks Seth!

18.11.2024 17:21 — 👍 1    🔁 0    💬 0    📌 0

#Email folks in #HigherEd: I've asked the content team to begin testing person-to-person style emails instead of anything that looks highly designed for drip campaigns.

Institutional logo up top? Only in the sig/sign-off? Something else entirely? @sethodell.bsky.social @ashleybudd.com

18.11.2024 16:07 — 👍 1    🔁 0    💬 4    📌 0

So interesting! I can see how the allure might be compromised if it seems/feels automatic, but it also sounds efficient! How is the student journey in terms of enrolling, registering, financial aid, etc? Would be fun to break it down to find efficiencies and really lean into being a top CX.

17.11.2024 01:09 — 👍 1    🔁 0    💬 1    📌 0

5/5 It's time to reimagine the entire student journey through the lens of immediate gratification. Not because it's easier, but because it removes artificial barriers to learning. The future of Higher Ed belongs to the fast AND the rigorous.

15.11.2024 20:47 — 👍 3    🔁 0    💬 1    📌 0

4/5 The winners in Higher Ed won't just be those with the best programs. They'll be institutions that deliver both academic excellence AND seamless digital experiences. Quality AND speed. Excellence AND accessibility.

15.11.2024 20:46 — 👍 1    🔁 0    💬 1    📌 0

3/5 Here's the reality check: These students have never known a world without instant gratification. When every other service in their life operates at the speed of now, our traditional processes feel like relics.

15.11.2024 20:45 — 👍 0    🔁 0    💬 1    📌 0

2/5 The data is clear: 43% surge in under-22 online enrollment between 2019-2022. This isn't just pandemic fallout - it's Gen Alpha voting with their clicks. They want education that moves at the speed of their lives.

15.11.2024 20:45 — 👍 0    🔁 0    💬 1    📌 0

Fresh off the #AMAConference and can't stop thinking about instant gratification and #HEenrollment

1/5 Netflix streams instantly & DoorDash delivers in minutes, so why do we expect #GenAlpha to wait weeks for admission decisions? HEd's "we'll get back to you" approach is becoming obsolete. Fast.

15.11.2024 20:45 — 👍 2    🔁 0    💬 1    📌 0