Prioritising blue tick content has broken all of these. Most Twitter users barely tweet and don’t care about followers – a “heavy user” tweets on average less than three times a week. So if someone is posting regularly enough to be willing to pay $8 a month for a blue tick, but has not built up a sizeable following organically, this is a very strong signal that the posts they are producing are no good. It is exactly that content that Twitter’s new model relies on promoting – and those newly-minted blue ticks are quickly learning that there is no magic behind the checkmarks. New followers are not magically heading their way. The problem wasn’t a biased liberal algorithm, it was that their tweets are no good. That means lots of blue ticks stop paying – but everyone else is forced to read the low-quality content that the remaining blue ticks produce. This is what is powering the enshittification of Twitter.
A perfect summary of the enshitification of Twitter
05.07.2023 13:52 — 👍 980 🔁 214 💬 32 📌 38
