Erica Hakonson

B2B marketing in 2026 is all about marketing with intention.

AI is accelerating everything, but the brands that will win won't be the loudest. We’ve outlined 10 B2B marketing trends, grounded in real-world results we’ve delivered for #MSPartners. Read now: bit.ly/maven-collec...

#2026Trends

Partners who focus their efforts thoughtfully on marketing investments are seeing stronger demand and better alignment with Microsoft’s GTM motion.

We’re always learning what top partners are doing differently. Take the survey and share your perspective: bit.ly/FY26-MSPartn...

Loved connecting with the IAMCP Philadelphia community last week! Grateful for the thoughtful conversations, warm welcomes, and a little holiday spirit along the way.

Thank you to those who joined my session on advancing AEO and multi-channel AI marketing for FY26.

#IAMCP #MicrosoftPartners

Looking ahead to 2026? Join our webinar on the trends shaping Microsoft Partner marketing, from content optimization to improving your market visibility. A perfect strategic boost to wrap up the year.

Register now: bit.ly/2026-marketi...

#Webinar #2026Trends #MicrosoftPartner

Excited to join IAMCP Philadelphia on Dec 4 to explore how AEO and multi-channel AI marketing are reshaping Partner visibility and the B2B buyer journey.

Don’t miss this impactful session: www.iamcp.org/events/Event...

#IAMCP #MicrosoftPartners

Live webinar announcement on 2026 marketing trends for Microsoft partners by Maven Collective with strategist Samridhi Sharma.

The 2026 #MSPartner landscape is evolving fast.

Join Maven Collective’s Samridhi Sharma as she shares the top marketing trends you need to know, from GEO to AI-powered GTM.

Date: Dec 4, 2025

Time: 11:00 – 11:30 AM PST | 2:00 – 2:30 PM EST

Register today: bit.ly/2026-marketi...

Proud to congratulate Long View, a Microsoft Partner of the Year Award Finalist!

From industry-first AI solutions to meaningful utilization of Partner programs, their people-centered innovation sets the standard. Our team is glad to be part of their journey in Microsoft Partner success.

I’m proud to share that Maven Collective is now B Corp Certified!

This milestone reflects our belief that growth and good go hand in hand, and that purpose-driven business can create measurable change.

Learn more about what it means to be B Corp Certified: bit.ly/maven-collec...

#BCorp

Haunted halls, mountain views, and meaningful partnerships. 👻

Had a spooktacular time with the Long View and Microsoft teams at Banff Springs for Long View’s Sales Kick-off, no ghost sightings, just great conversations and collaboration!

#LongView #MicrosoftPartner

The FY26 Microsoft Partner Global Partnership Survey is live! Your input will help define best practices for Marketplace success, funding strategies, and lead generation.

Be part of the insights that shape the future of the Microsoft Partner ecosystem: bit.ly/FY26-MSPartn...

#MicrosoftPartners

Step onto the Yellow Brick Road of AI marketing!

I’ll be sharing strategies for #MicrosoftPartners to scale content, stay visible, and reach their Emerald City of success.

Join our webinar TODAY at 10 AM PDT | 1 PM EDT: bit.ly/multi-channe...

#AI #MicrosoftPartner #AEO #MarketingStrategy

Title slide for a presentation on Microsoft partner trends, funding, and growth strategies for FY26 by Erica Hakonson, CEO of Maven Collective Marketing.

I'm thrilled to be speaking at IAMCP on Oct 15th! We're diving deep into FY26 for Microsoft Partners: the big shifts in designations, funding, and the best lead generation strategies to grow with the surge in Marketplace sales.

IAMCP members, mark your calendar!

#IAMCP #MicrosoftPartners #FY26

AI-driven search is redefining visibility. Microsoft Partners who adapt to AEO will lead the future. Join our upcoming FREE webinar: bit.ly/multi-channe...

#AI #Webinar #MarketingStrategy #AEO

I’m excited to join MSDynamics World on Oct 3 for a session on the FY26 Microsoft Partner landscape.

We’ll dive into designations, incentives, funding & AI-driven benefits, helping #MSPartners get ahead.

Register now: msdynamicsworld.com/event/fy26-m...

85% of #MSPartners get Microsoft funding, but most only use 1–2 programs, leaving growth untapped.

Join Maven Collective’s webinar on Sep 25 to learn how to maximize funding & build a stronger FY26 strategy: bit.ly/microsoft-pa...

#MSPartner #Funding

I’m excited to speak at IAMCP on Sept 24 about how AI & AEO are reshaping Microsoft Partner marketing! We’ll dive into practical strategies for FY26 success.

IAMCP members, see you there!

#AI #AEO #PartnerMarketing

Microsoft’s Azure Accelerate is a unified program that helps #MSPartners adopt cloud and AI faster, smarter, with less risk. Learn more in our latest blog: bit.ly/maven-collec...

#FY26 #Azure #Cloud #AI #Microsoft #AzureAccelerate

FY26 is here, are you ready for the shift?

Join the Maven Collective team LIVE on Sep 25 to uncover insights from the 2025 Microsoft Partner Benchmark Report and strategies to stay competitive.

Save your spot now: bit.ly/mspartner-be...

#MSPartner #FY26

71% of Microsoft Partners have MVPs on their teams. These experts offer more than a title; they drive credibility, visibility, and influence in the Microsoft ecosystem. Make MVPs your organization’s strategic asset.

Learn more: bit.ly/maven-collec...

#MSPartner #MicrosoftMVP

How are you generating leads as a #Microsoft Partner?

91% of Microsoft Partners get leads from Microsoft and their associated Microsoft network.

Download our Microsoft Partner Benchmarking and Insights Report to see how: bit.ly/maven-collec...

Thrilled that Maven Collective has been named the Global & Americas IAMCP 2025 Partnering Award Winner in the Advisor category! Honored to be part of a community where collaboration drives real, measurable impact.

#IAMCP #MSPartner

Going deep, not wide. That’s how Maven Collective grew to 500+ clients in one niche.

I joined the Small but Mighty podcast to talk about how that focus reshaped everything for our agency.

🎧 Listen now: bit.ly/maven-collec...

#B2BMarketing #MicrosoftPartner #AgencyLife #Entrepreneurship

Microsoft Marketplace is a revenue engine, not a checkbox. Learn the difference between requirements & readiness and how to co-sell in FY26: bit.ly/maven-collec...

#MicrosoftPartner #Marketplace #B2BMarketing

The ISV Success Program isn’t just technical; it’s a strategic advantage. Unlock up to $125K in benefits, GTM support, and AI tools to grow your organization. Read more: bit.ly/maven-collec...

Are your paid media campaigns driving ROI?

Read more about how a Paid Media Audit helps you boost performance and align spend with strategy: bit.ly/maven-collec...

#MicrosoftPartner #MarketingROI #PaidMedia

Missed it live? Watch our Microsoft Marketplace webinar on demand. Juhi Saha and I break down how to get transactable and co-sell ready in FY26. Watch now: bit.ly/maven-collec...

Heading to the Biz Apps Partner Executive Summit July 23–24. I’m excited to connect with fellow leaders and explore how AI is reshaping the Microsoft ecosystem. Let’s connect! bizapps.summitna.com

#MSPartner #BizApps #Leadership

#MicrosoftPartners, your leadership matters most when the stakes are high. In times like the Ingram Micro attack, clients need more than solutions; they need clarity and trust.

Read Maven Collective’s latest blog on how to lead with intention: bit.ly/maven-collec...

#Cybersecurity #MSPartner

FY26 starts now—are you Marketplace-ready?

Join our 30-min FREE webinar to learn how Microsoft Partners can get transactable, activate co-sell motions, and drive revenue.

Date & Time: July 16 | 10 AM PDT/1 PM EDT

Register now: bit.ly/maven-collec...

Are you scaling beyond referrals? @Paul Higgins and I discuss how to drive conversation to conversion.
#podcast #b2bsales #marketing #MSPartners