Q&A with Michael Kauffman, Founder of Catskill Crew
A behind-the-scenes look at how Kauffman built Catskill Crew into a $50K+/month newsletter by leaning into community, creativity, and experimentation.
If you want to run a newsletter business, you should be taking notes from Michael Kauffmanπ
I interviewed him on creative monetization, community-building, building on @beehiiv.com, how to think beyond CPMs, and what's next for his business Catskill Crew creatordiaries.beehiiv.com/p/q-a-with-m...
30.05.2025 09:49 β
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The Creator Diaries π
Your weekly dose of inspiration, tools, and strategies from creators building businesses on their own terms.
Find Taylor in Bluesky @taylorcromwell.bsky.social and know that you can become one of her paid subscribers too
creatordiaries.beehiiv.com
20.05.2025 16:58 β
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Q&A with Lex Roman: How to Make Paid Newsletters Work in 2025
The subscription strategy every creator should know.
I really want writers to stop apologizing when they ask for paid subscribers. If you find yourself writing βno worries if notβ after your plug, DELETE IT.
Taylor Cromwell and I talked about the paid newsletter business and why I charge $9. Check it out!
creatordiaries.beehiiv.com/p/q-a-with-l...
20.05.2025 16:56 β
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Q&A with Lex Roman: How to Make Paid Newsletters Work in 2025
The subscription strategy every creator should know.
βYou donβt want to upgrade to paid. You want to upgrade for perks.β
@lexroman.com and I talked about fixing the way we frame paid subs β and how to do it better:
β Why annual > monthly subs
β Paywall strategy
β Upsell & retention tips
Read the full Q&A β creatordiaries.beehiiv.com/p/q-a-with-l...
20.05.2025 10:38 β
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Donβt Just Build a Brand. Build Narrative Capital.
Learn how to turn your story into leverage, trust, and inbound opportunity.
Narrative Capital is the driving force behind the creator economy. It's how you can turn content β brand β business β endless opportunities.
I wrote more about what it is, why it matters and how you can build it in your business in my last essay π creatordiaries.beehiiv.com/p/don-t-just...
22.04.2025 11:18 β
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This weekβs Creator Diaries =
β
Office hours launch (and lessons)
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How content compounding is finally working
β
The VEEP framework for better content
Subscribe here to get the guide in your inbox tomorrow: creatordiaries.beehiiv.com
10.04.2025 11:23 β
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What do AI, newsletters, and the British countryside have in common? Me, apparently.
Here's what I'm learning about building a multi-hyphenate career β and only chasing things that excite me π
07.03.2025 19:04 β
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18.02.2025 01:04 β
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I wrote the letter I needed to read when I was 20 π
taylorcromwell.substack.com/p/a-letter-t...
18.02.2025 01:04 β
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'You have to choose your life'
A message mostly for myself β but I hope for you too
A life spent in indecision β Do I choose this partner? Should I live in this city? Should I try this work? β is not a life lived at all.
The doing matters more than the imagining.
14.02.2025 13:03 β
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Hyper-Niche, High Value: How Matt Brown Built a $200K Newsletter With 2,000 True Fans
From pricing to licensing, discover how Matt Brown created value that 2,000 loyal fans couldnβt resist paying for
What if your newsletter could replace (or surpass) your salary?
Matt Brown made the leap from sports journalist to newsletter operator/business owner β and found some wildly successful monetization strategies.
His story is live in my latest @beehiiv.com case study. π
29.01.2025 20:38 β
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What the TikTok Ban Means for Creators
The TikTok ban should force creators to rethink their strategies, diversify their platforms, and take control of their audiences.
The TikTok ban is a wake-up call:
If you donβt own your audience, youβre building on borrowed time.
π Build an email list.
π Diversify your traffic.
Stop relying on platforms you donβt control. π¨ creatordiaries.beehiiv.com/p/what-the-t...
20.01.2025 00:17 β
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