Chris Bush

In a Zero-Click World, Traffic is a Terrible Goal - SparkToro 60% of marketers say their top goal for the next 12 months is "increasing traffic." And 59% say their primary KPI is... also traffic. To all those folks,

Smashing Magazine sent out another good newsletter.

This time they talk about how measuring traffic to a site is a vanity metric, particularly in this era of people using AI to find what they need instead of going to source materials.

sparktoro.com/blog/in-a-ze...

Can’t believe we’re not already connected tbh. 🫣

I’ve just accepted

No worries at all,

overall we tend to lean more towards the social model of disability questions, but sometimes the medical model can help too, particularly if people are going to be talking about their specific health conditions and treatments

Accessibility screen question ideas Accessibility screen question ideas We want our research sessions to be accessible and comfortable for everyone. The questions below help us understand if there’s anything we can do to make your sessi...

Hey @cjforms.bsky.social,

We often adapt our approach depending on the study and audience.

Here’s a good example of the types of questions we use:
docs.google.com/document/d/1...

Happy to chat if useful — we often bring parts of these into sessions to keep things well rounded.

It was like a cliffhanger in an episode of Lost…

What’s going happen next!!!! 🤣

Today, we're launching Transforming Public Services for a Modern Wales. This report sets out a clear path for the next Welsh Government to move beyond short-term fixes and deliver better, human-centred services.

#DigitalWales #PublicServiceReform

@deanvipond.bsky.social looking forward to your session Dean!

I was in a meeting last week when you started presenting - but as I walked back into the office a couple of people said to me “it was brilliant” and they were looking forward to learning more. 🙌

I've been thinking about this post a lot today (related, my son got a detention for "not having his shirt tucked in") and the whole "seeing like a state" approach to rule-based and technocratically managed childhoods is so at odds with anything that will produce resilient, curious, confident adults

Had a great chat with Al Duggin today. He said something that I think every designer and developer should adopt as their accessibility mantra:

“Designing to include means making experiences that work for as many people as possible, without them having to adjust anything for it to meet their needs.”

I was going to say something similar! Always love our natters.

AI is definitely changing the way people access information. I know some advice, and guidance organisations are already rethinking how their services are designed and delivered to users to help them stay relevant and trustworthy.

Next Thursday (9th), I’ll be having an informal and candid chat to Katy Cowan at @creativeboom.com about the power of Grayskull — I mean *side projects*.

It’s online and free to attend — just sign up to The Studio (again, for free).

community.creativeboom.com/events/ellio...

BBC Radio 4 - The Bottom Line, Direct to Consumer: A Better Way to Sell? How do businesses navigate selling directly to their customers?

Another interesting drive home tonight!

Bottom Line looks at how D2C businesses do things differently. Real success comes when you’re able to align your and your audience’s mutual passion and values and build a relationship.

www.bbc.co.uk/programmes/m...

Bastards or Brilliant? Our National Pastime The great national game of outrage: brilliant if it’s mine, bastards if it’s yours.

This is a good summary of where we are, from @joannelockwood.bsky.social, in a funny, not funny way: open.substack.com/pub/joannelo...?

That does sound like a great read. Thanks for the tip — I’ll definitely check it out.

Hope you’re well @acuity.design 👋

To the point that political parties on ALL sides are targeting potential voters with that type of mindset

It’s a goodun, staring from the point of view of an individual and their perceptions of value and contribution - it slowly scales up through workplaces, communities, and society. Each time looking a perceptions of disadvantage and advantage and how those could be and have been leveraged as a tool.

BBC Sounds - Rethink, Rethink... winners and losers Why understanding zero-sum thinking can help explain modern politics and attitudes.

Thought provoking trip home this evening.

Winners and losers. Immigration, wealth, inequality. At the heart of it is zero-sum thinking: the idea that someone’s gain must mean someone else’s loss.

www.bbc.co.uk/programmes/m...

I need to get a train carriage in my back garden.

There is something about sitting on a quiet train to London in the moring sun that makes me feel like a productivity super hero.

Tackling Data Poverty: Innovation and collaboration | Good Things Foundation This report, is the latest from the Data Poverty Lab and explores the role of innovation - both technological and systemic - in tackling data poverty. By Dr Sarah Knowles with Dr Emma Stone.

Such ace discussions #CampDigital about digital accessibility, a reminder to consider poverty as a form of digital exclusion, latest report here: www.goodthingsfoundation.org/policy-and-r... lots for folks who design digital tools and services to consider!

Hera on stage with a pram, the slide says "The transformative power of participatory and trauma-informed design" and the wall says "Camp digital"

The flipping legend @herahussain.bsky.social kicks off #campDigital with her 3 month old in a pram by her side 🌟💪🏽

The world has needed this book for a very long time!

Ohh there’s my secret Santa present 🙌

Why AI must be designed for everyone - AI’s role in accessible Public Services | Digital Leaders AI is quickly becoming a core part of how public services are delivered. On paper, it sounds like a win as AI has a lot to offer. It can make services smarter, quicker and more responsive. But the ris...

"There’s no doubt AI can unlock better public services...But that won’t happen by default. It only happens if we’re deliberate, not just about what AI can do, but who it’s doing it for."

💬Read more from @chrisbush.bsky.social, our Capability Lead for Design at Nexer: digileaders.com/why-ai-must-...

News from WWDC25: WebKit in Safari 26 beta Welcome to WWDC25!

Coming soon to Safari:

- Anchor positioning (YAYY!)
- Scroll-driven animations (YAYY!)
- text-wrap: pretty
- progress() function
- margin-trim
- contrast-color()

webkit.org/blog/16993/n...

We’re looking for people with lived experience of access needs to take part in paid user research. Sessions are remote or in Macclesfield. Interested? Sign up here:

forms.office.com/e/XPMJFQmLde

#Accessibility #InclusiveDesign #UserResearch #DigitalInclusion

Good morning Accessibility team,

Over the past few weeks, I’ve been searching for high‑quality, inclusive image and photo libraries—particularly those that feature people with access needs in work settings or engaged in tasks and activities.

If you know of any resources, I’d be really grateful.

If you have a mooch through my followers and follows you'll stumble across a few familiar faces :D.

I'm very much in the same place. I've had some great chats on here, and seen some lovely content.

But i'm very much still in dip-in dip-out mentality.

The lowwwcarbon website showcase Examples of low-carbon, sustainable, web design and development. Find and learn from examples of sustainable and low-carbon websites.

I've just been added to this wonderful sustainable web resource directory - lowwwcarbon.com :)

I've got a little bit to do around file caching, and killing off a few JS libs that i don't need - but feeling pretty fired up.

This is the site report from ecograder.
ecograder.com/report/6JJpG...

Really looking forward to speaking at the digital leaders event this week.

You can still sign-up to be a part of the session if you want to learn more about inclusive AI