digitalshields

Walmart Backing Away From Trade Desk, an Amazon Ad Tech Rival Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most valuable clients—Walmart. Last year, Walmart renegotiated its four-year-old...

whoa
www.theinformation.com/articles/wal...

AppLovin Appears to Be Installing Apps That People Don't Want Via Some Questionable Ad Practices The Wall Street darling keeps having to answer questions

What's going on with AppLovin? It's complicated
mikeshields.substack.com/p/applovin-a...

Paramount Strikes Seven-Year Deal to Stream U.F.C. Fights

This is cool but how about spending $7 to fix the app
www.nytimes.com/2025/08/11/b...

Elon Musk says X plans to introduce ads to Grok Ads in Grok could provide a "specific solution" to users when they're asking the chatbot about a problem, Elon Musk said.

Hitler is an ad network
www.businessinsider.com/grok-ads-cha...

Disney+ and Hulu are merging and it could save $3 billion Speculation has been mounting inside the media giant that Disney+ could gobble up the Hulu brand altogether.

Disney+ and Hulu coming together. This way it will be easier to show the same ad again and again to the same user
www.businessinsider.com/disney-hulu-...

How Tubi is Embracing Creators - and Trying to Shake up Streaming Next in Media · Episode

Tubi is working with 50 plus creators trying to figure out how to take YouTube and TikTok talent and translate it to streaming
open.spotify.com/episode/3qdu...

Skydance-Paramount Post-Merger Hierarchy Made Official Sources tell us that Skydance-Paramount is going to make official their corporate hierarchy tomorrow morning.

Can any of these people make an app that works?
deadline.com/2025/08/skyd...

Spotify's Misadventures in Video Continue It may be time for a much bolder move if the company really wants to become a serious ad player

When it comes to its ads and media strategy, for Spotify it's been pivot after pivot
mikeshields.substack.com/p/spotifys-m...

For my 50th birthday we got wings

Snap's CMO Grace Kao: Beyond Social Media - Connecting Audiences, Brands & Developers Next in Media · Episode

Latest episode of Next in Media features Snap CMO Grace Kao talking about trying to normalize ads in chat
open.spotify.com/episode/4wLN...

The Information launches new video product called TITV Co-founder and CEO Jessica Lessin will host a segment about coverage themes coming out of editor's meetings.

I mean, should I tell The Information? Or do you want to?
www.axios.com/2025/07/14/t...

Live From Cannes with Walmart Connect and Omnicom Media Group Next in Media · Episode

Fun chat at Cannes between Omnicom's Megan Pagliuca and Walmart Connect's Khurrum Malik on trying to harness creators for commerce, without going overboard
open.spotify.com/episode/0kfU...

Could AI Wipe Out a $200 Billion Ad Category? I doubt it, but it could seriously shake things up

Could AI Agents (if they're real) blow up the Retail Media party?
mikeshields.substack.com/p/could-ai-w...

Google vs. Google The tech giant needs to balance AI with creators - while maybe distance itself from Meta

Google wants to be all in on AI, while also being the home of human-led authentic engatement
mikeshields.substack.com/p/google-vs-...

Are the Knicks using Indeed.com at this point?

A Tale of Two TV Upfronts Next in Media · Episode

Talked to Vayner's John Terrana about the two distinct TV upfronts this year, and the coming battle within Google

open.spotify.com/episode/7i7K...

YouTube video by Next in Media Can Spotify Become a Bigger Video Ad Player?

Got to hang in the Spotify studio in Cannes with Chloe Wix to talk about how the company is trying to get consumers, creators, and advertisers to think about the app as a video platform
www.youtube.com/watch?v=Duo_...

Did I accidentally DVR Linkedin?

TV Learns to Live With the Duopoly (Or the New One At Least) Tech giants, retail media companies could be they key to unlocking the long tail of advertising

Maybe there's a simple way for the TV ad industry to get bigger. Suck it up and partner with big tech
mikeshields.substack.com/p/tv-learns-...

YouTube video by Next in Media Next In Media Live From Cannes with Walmart Connect's Ryan Mayward

Hung on the Walmart Connect Cannes rooftop and talked about pushing retail media into TV with ad boss Ryan Mayward
www.youtube.com/watch?v=54jK...

Live From Cannes with Google's Sean Downey Next in Media · Episode

I talked to Google's Sean Downey at the Google Beach in Cannes about why its still too hard for brands to find the right creators
open.spotify.com/episode/5ZPk...

It's important for legacy media to embrace the creditor economy
bsky.app/profile/wsj....

Free Ad-Supported TV is Growing FAST. So Why Does it Feel Like a Bubble? The ad mood is - rather glum

All you hear about is how FAST is growing like crazy. But as for ad dollars....
mikeshields.substack.com/p/free-ad-su...

Warner Bros Discovery is ditching its cable channels, just like Comcast Would you like to own CNN, TNT, and the Discovery Channel? Warner Bros. Discovery owns them now — but wants to get rid of them.

The people who own CNN and HBO want to keep HBO, and sell CNN and every other cable channel they own.

By me: www.businessinsider.com/warner-bros-...

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap Next in Media · Episode

Latest Next in Media chat with super consultant Emily Riley on the Amazon/Trade Desk DSP drama and what happens if Paramount sale drama never ends
open.spotify.com/episode/4FRM...

Live Updates: Trump Threatens to Cut Elon Musk’s Government Contracts as Feud Escalates

For me this is like when the Cowboys play the Eagles and I just pray that everyone gets injured
www.nytimes.com/live/2025/06...

I'm a small advertisers looking to get on TV. I now have 47 choices
mikeshields.substack.com/publish/post...

You haven't lived until you've seen Mission Impossible the Final Reckoning on Landry Shamet's forehead

Scoop: Nielsen strikes WNBA measurement deal, largest ever for women's league The agreement marks a significant milestone in the advancement of women's sports media rights.

For all the talk about alternative currency and the JIC and all that, Nielsen wins every new deal
www.axios.com/2025/05/27/w...

Inside the Heated Battle For TV-Screen Real Estate Streamers and studios are constantly vying for your attention

Wrote about the behind the scenes battle to grab viewers on you TV operating system, and why free often wins
mikeshields.substack.com/p/inside-the...