Guillaume

GymBros Collection | Shortimize View this collection of viral accounts and videos on Shortimize.

Impossible to know what will work without pushing out content and testing the algorithm.

Test, track, delete low perf accs, double-down on viral formats.

Check all Gymbros' accounts here: app.shortimize.com/c/2a10uDqFpS...

New account fully managed by fitness influencer Sam Sulek.

Faceful content with how Sam ranks in different fitness categories (+ text hook)

Started 24 days ago => 9,076,000 views total

All videos are the same.

Background footage of guy lifting + app ranking overlay + same hook => “GymBros App Ranks”

Started 8 months ago, no video went viral yet => 150,000 views total

But, account 2 (tt@samsulekdailyrank):

More recently, GymBros started running 2 new accounts on TikTok.

Seems like they’re testing different types of format.

Account 1 (tt@gymbros_fitnessapp):

3. Faceless human body pictures (in-app)

“When bro is telling me my form is wrong but I rank
higher on … “

Again, strongly inspired by Stronger Mobile:

2. Meme-like content

“How it feels like to…”

Same cover image = 3 different posts:

1. Black screen + text hook + fade-in effect

“What’s your rank on lateral raises?”

> 2,300,000 views, 58,500 likes, 4,331 comments

Stronger Mobile’s video on ig@strongermobilereels:

strongly inspired by Stronger Mobile (tt@strongermobile), launched one year earlier.

Mix between faceful and faceless content + testing different formats and hooks:

GymBros was released in April 2023.

A few weeks later, they started posting on main accs on

TikTok (tt@gymbros_app) and Reels (ig@gymbros_app).

Their content strategy seems

Another fitness app pounding the algorithm:

> $19,000 MRR (100K downloads)
> Top 100 Health & Fitness

GymBros App TikTok & Reels strategy to 112 million views: