DSMN8 | The #1 Employee Advocacy Platform

People don’t follow companies.

They follow leaders.

Build your CEO’s brand with purpose 👇

dsmn8.org/43CiOvV

If your employee advocacy sounds like marketing… it’s not advocacy.

Our data shows:

📝 Personal edits = 3× engagement

🗣️ Own voice = 9× impact

Authenticity wins every time.

11 experts weigh in:

dsmn8.org/3X2t116

Best Practices For AI Tone Of Voice In Employee Advocacy Learn best practices for using DSMN8’s Company Voice feature with AI Content Assistant (or ChatGPT) to scale content while ensuring brand consistency.

AI can write your employee advocacy posts.

But tone of voice is what makes them believable.

How to train AI to sound like your brand 👇

dsmn8.org/4hUkkzz

Deloitte didn’t create a corporate influencer role because it sounded trendy.

They did it because an employee went viral on LinkedIn.

And the result?

$13m in marketing value.

400m impressions.

10k leads.

All from one employee advocate.

www.aol.com/articles/wen...

Deloitte didn’t create a corporate influencer role because it sounded trendy.

They did it because an employee went viral on LinkedIn.

And the result?

$13m in marketing value.

400m impressions.

10k leads.

All from one employee advocate.

www.aol.com/articles/wen...

Absolutely true Roy 👏

Thank-you for sharing your insights!

“Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it.” Emily Neal’s DSMN8 article “From Amplification to Authenticity: 11 Experts Decode... “Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it. But what this report shows us is that people who engage on these platforms from…

“Authenticity is one of those words that gets thrown around a lot these days, often by people who don’t exemplify it.” Emily Neal’s @dsmn8.bsky.social article “From Amplification to Authenticity: 11 Experts Decode the Future of Employee Advocacy”

reelroyreviews.com/2025/10/30/a...

Most brands think they have a content problem.

They don’t. They have a distribution problem.

Your employees are sitting on stories that build trust and drive reach.

That’s employee-generated content.

Here’s how to use it strategically:

dsmn8.org/3WrmSeA

#EGC #ContentMarketing

Most brands think they have a content problem.

They don’t. They have a distribution problem.

Your employees are sitting on stories that build trust and drive reach.

That’s employee-generated content.

Here’s how to use it strategically:

dsmn8.org/3WrmSeA

#EGC #ContentMarketing

Still ignoring employee advocacy?

Your competitors aren’t.

They’re getting 9× more engagement for 1/10th the cost.

Your people already have the reach.

Now it’s time to activate it.

One-pager: dsmn8.org/4o4upw4

Still ignoring employee advocacy?

Your competitors aren’t.

They’re getting 9× more engagement for 1/10th the cost.

Your people already have the reach.

Now it’s time to activate it.

One-pager: dsmn8.org/4o4upw4

💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value.

That’s how Swiss Post scaled employee advocacy with DSMN8.

Multilingual, complex org → now 9× ROI and thriving internal engagement.

📖 dsmn8.org/3WdDbvl

💡 54,000+ employees. $1.88 CPC. $424,800+ earned media value.

That’s how Swiss Post scaled employee advocacy with DSMN8.

Multilingual, complex org → now 9× ROI and thriving internal engagement.

📖 dsmn8.org/3WdDbvl

Want your advocacy program to flop?

→ Launch w/out content

→ Share only company news

→ Ignore mobile

→ Skip gamification

→ Forget measurement

Or… you could learn from 500,000 posts and do the opposite 👇

dsmn8.org/470B8Br

Want your advocacy program to flop?

→ Launch w/out content

→ Share only company news

→ Ignore mobile

→ Skip gamification

→ Forget measurement

Or… you could learn from 500,000 posts and do the opposite 👇

dsmn8.org/470B8Br

“How does our advocacy program compare to others?”

The 2026 Employee Advocacy Benchmark Survey is here to answer that.

Take a few mins to share your insights 👇

dsmn8.org/41WjLhO

“How does our advocacy program compare to others?”

The 2026 Employee Advocacy Benchmark Survey is here to answer that.

Take a few mins to share your insights 👇

dsmn8.org/41WjLhO

Report: Authentic employee posts LinkedIn drive more engagement - Ragan Communications You don’t need to be an influencer to be influential.

You don’t need a huge following to make an impact.

DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.

Authentic voices > audience size.

www.ragan.com/employee-eng...

#EmployeeAdvocacy

Report: Authentic employee posts LinkedIn drive more engagement - Ragan Communications You don’t need to be an influencer to be influential.

You don’t need a huge following to make an impact.

DSMN8 data shows 60% of advocacy on LinkedIn comes from employees with <2,000 followers.

Authentic voices > audience size.

www.ragan.com/employee-eng...

#EmployeeAdvocacy

AI makes content faster. Employees make it believable.

Advocacy + AI = speed + trust.

That’s the new GTM edge.

dsmn8.org/42vbh1j

#AI #EmployeeAdvocacy

Employee advocacy looks different at every company.

Some focus on culture. Some on sales.

Some are just getting started.

We're gathering real stories for the 2026 Benchmark Report.

If you're involved, take a few minutes to share yours:

dsmn8.org/41WjLhO

Ever hesitated to post on LinkedIn because you’re worried about “getting it wrong”?

You’re not alone. Most employees just need support + confidence to start.

That’s why advocacy programs work: guidance, templates & encouragement are built in.

📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq

Ever hesitated to post on LinkedIn because you’re worried about “getting it wrong”?

You’re not alone. Most employees just need support + confidence to start.

That’s why advocacy programs work: guidance, templates & encouragement are built in.

📖 Employee Advocacy: 101 Cheat Codes dsmn8.org/40sW9jq

Marketers: 17 Expert Tips To Prioritize The Right Brand Channels Without a clear strategy for why you're posting on each platform, you may find your messaging diluted, misaligned or even ignored.

“The most trusted messages come from people, not brands.”

In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last.

You don’t need to be everywhere. You need to be effective.

Read it here: www.forbes.com/councils/for...

#EmployeeAdvocacy

Marketers: 17 Expert Tips To Prioritize The Right Brand Channels Without a clear strategy for why you're posting on each platform, you may find your messaging diluted, misaligned or even ignored.

“The most trusted messages come from people, not brands.”

In Forbes Communications Council, our CEO shares why employee advocacy should be your first channel, not your last.

You don’t need to be everywhere. You need to be effective.

Read it here: www.forbes.com/councils/for...

#EmployeeAdvocacy

What Really Works in Employee Advocacy? We Looked at 500,000 Posts to Find Out Employees have always been a brand’s most powerful voice. But don’t just take my word for it… We analyzed over half a million LinkedIn posts shared by employees worldwide.

What Really Works in Employee Advocacy? We Looked at 500,000 Posts to Find Out 👀

Great article by @jody-leon.bsky.social covering the key learnings advocacy program managers can take from the World's Biggest Employee Advocacy study 👇

www.linkedin.com/pulse/what-r...

#EmployeeAdvocacy

Plot twist: Your CEO with 5K followers gets better engagement than your company page with 300K followers 📊

Why? People connect with people, not logos.

Employee voices = 30% higher engagement + 88% lower costs than paid ads.

Full strategy breakdown:

dsmn8.org/4j3C7Ty

Plot twist: Your CEO with 5K followers gets better engagement than your company page with 300K followers 📊

Why? People connect with people, not logos.

Employee voices = 30% higher engagement + 88% lower costs than paid ads.

Full strategy breakdown:

dsmn8.org/4j3C7Ty

By 2027, AI-driven search will overtake Google.

Even bigger: AI visitors convert 4.4x higher than organic.

If your brand isn’t part of ChatGPT’s or Perplexity’s answers, you’re invisible.

Employee advocacy might just be your unfair advantage.

dsmn8.org/41LBhoH

Internal comms isn’t just about sending updates. It’s about making them relevant.

Bradley Keenan in Forbes Communications Council:

Use AI to tailor messages for each department so sales, finance, and ops each get what they need.

www.forbes.com/councils/for...