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SWR Data

@swr-data.bsky.social

SWR Data is a sex worker-led market research firm focusing on adult creators and consumers. Co-founders @melrose.bsky.social & mikestabile.bsky.social

146 Followers  |  127 Following  |  7 Posts  |  Joined: 12.12.2024  |  1.5869

Latest posts by swr-data.bsky.social on Bluesky

SWRData's State of the Creator is a collaborative project between @melrose.bsky.social (of @sexworkceo.bsky.social) and @mikestabile.bsky.social to help creators better understand their community, work and economy.

Questions? Hit us up!

19.12.2024 22:29 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Cover Image: The 2024 State of the Creator Report: Money and Platforms. Powered by SWRData

Cover Image: The 2024 State of the Creator Report: Money and Platforms. Powered by SWRData

We'll be posting excerpts of key data insights that we think are valuable to creators, but the segment of the report detailing top fan and cam platforms (as well as income trends for adult creators) is free below. โฌ‡๏ธ

www.canva.com/design/DAGZs...

19.12.2024 22:27 โ€” ๐Ÿ‘ 4    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Graph from SWR Data showing top ten fan platform used by creators: OnlyFans (1), ManyVids (2), Fansly (3), LoyalFans (4), Clips4Sale (5), SextPanther (6), iWantClips (7), Pornhub (8), NiteFlirt (9), Slushy (10)

Graph from SWR Data showing top ten fan platform used by creators: OnlyFans (1), ManyVids (2), Fansly (3), LoyalFans (4), Clips4Sale (5), SextPanther (6), iWantClips (7), Pornhub (8), NiteFlirt (9), Slushy (10)

Our 2024 Top Platform List is out! @onlyfansblue.bsky.social is still #1 (used by 71% of creators), with ManyVids @manyvids.bsky.social, 53%), @fansly.com (36%), @realloyalfans.bsky.social, 35%) and @clips4sale.com (30%) rounding out the Big 5.

LoyalFans is growing fastest. Full report below.

19.12.2024 22:21 โ€” ๐Ÿ‘ 9    ๐Ÿ” 4    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Graph of issues related to race among adult creators, along with analysis.

The Business of Race
Though the rise of fan content helped creators of color bypass some barriers, the creator pool is still significantly whiter than the world around it.

Perhaps that's one reason why creators of color tend to be more invested in business education.

In general, creators of color were more likely to say they value resources like industry conferences, webinars, newsletters, mentorships and on-platform education than their counterparts - and more likely to rank "lack of guidance" as a hurdle to success.

Creators of color earn significantly less income in adult overall. Just 17.7% make over $5,000 a month, almost half the percentage of non-POC creators (31.2%).

Men make up an outsized percentage of the creators of color. 22% of creators of color are men, compared just 12% of white creators.

And 1 in 3 male creators is a creator of color.

5 Platforms More Popular with Creators of Color
We asked adult creators which platforms they use to monetize content. These five had a greatest usage by creators of color relative to (+%) other creators.
NiteFlirt (+44%)
LoyalFans (+23%)
JustForFans (+14%)
Stripchat (+11%)
Streamate (+7%)

Graph of issues related to race among adult creators, along with analysis. The Business of Race Though the rise of fan content helped creators of color bypass some barriers, the creator pool is still significantly whiter than the world around it. Perhaps that's one reason why creators of color tend to be more invested in business education. In general, creators of color were more likely to say they value resources like industry conferences, webinars, newsletters, mentorships and on-platform education than their counterparts - and more likely to rank "lack of guidance" as a hurdle to success. Creators of color earn significantly less income in adult overall. Just 17.7% make over $5,000 a month, almost half the percentage of non-POC creators (31.2%). Men make up an outsized percentage of the creators of color. 22% of creators of color are men, compared just 12% of white creators. And 1 in 3 male creators is a creator of color. 5 Platforms More Popular with Creators of Color We asked adult creators which platforms they use to monetize content. These five had a greatest usage by creators of color relative to (+%) other creators. NiteFlirt (+44%) LoyalFans (+23%) JustForFans (+14%) Stripchat (+11%) Streamate (+7%)

About 1 in 5 adult creators is a creator of color. Even with the fan content revolution, creators of color face significant hurdles to earning as much as white creators โ€” and perhaps as a result, are more likely to treat 'adult' as a business โ€” and seek out educational resources and business tools.

13.12.2024 01:48 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Graph of gender in the adult industry. Stats and info largely in the post.

Graph of gender in the adult industry. Stats and info largely in the post.

Most creators (74%) are women, and most of them are making solo content.

Men make up 14% of creators, about the same percentage (12.8%) are GNC/non-binary/agender. About 7% of creators (any gender) identified as trans.

Most men in the industry have another job.

13.12.2024 01:40 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
A graph of adult creators by age: 

 18-24 (7.1%), 25-34 (39.8%), 35-44 (35%), 45-54 (13.7%), 55-64 (4%) and 65+ (.5%)

A graph of adult creators by age: 18-24 (7.1%), 25-34 (39.8%), 35-44 (35%), 45-54 (13.7%), 55-64 (4%) and 65+ (.5%)

The MILF is here to stay (and this one's NOT 22).

There are now as many adult creators OVER 35 as there are UNDER 35. Men skew this a little bit (they tend to be older), but the myth that this is an industry driven by young innocent women doesn't seem to be born out by the data.

13.12.2024 01:24 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Post image

For our Bsky debut, we're releasing of our 2024 State of the Creator report โ€”ย a deep dive into the demographics, work patterns, challenges, and platforms used by adult content creators.

Because creators need real data to succeed.

Buckle up. ๐Ÿงต

www.canva.com/design/DAGYe...

12.12.2024 19:21 โ€” ๐Ÿ‘ 2    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

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