Brian Spencer

Now Available: Incremental sales measurement for all sponsored search | Marketing Services & Advertising Solutions - Kroger Connect your brand with Kroger customers. Learn more about how Kroger Precision Marketing solutions can create a data driven relationships with your brand.

Announcing: incremental sales measurement on all onsite search campaigns. We match our test and control households using purchase propensity scoring to eliminate the bias of existing brand loyalty. Granular and accurate ad performance data. www.krogerprecisionmarketing.com/media-hub/bl...

Introducing Promoted Product Carousels: Cross-Sell Your Product Portfolio in Search Results | Marketing Services & Advertising Solutions - Kroger Connect your brand with Kroger customers. Learn more about how Kroger Precision Marketing solutions can create a data driven relationships with your brand.

Shoppers want speed – but also fun discovery. So, we created Promoted Product Carousels. Cross-sell your entire product portfolio in relevant search results.
💡 Seamless add-to-cart
💡 Customized headline
💡 Enhanced visibility
#ecommerce #retailmedia

www.krogerprecisionmarketing.com/media-hub/bl...

Kroger Precision Marketing Now Offering Incremental Sales Measurement Marketing director explains latest capability for advertisers using The Trade Desk

As a former agency media director, I spent 20 years trying to make soft metrics matter. Now, brands can finally connect open-web programmatic ads to actual in-store sales. progressivegrocer.com/kroger-preci...

Probably not what you're hoping for, but I can sing the entire jingle, "The Best Part of Waking Up is Folger's in Your Cup."

Great article, Kimeko! Site Monetization ≠ Media Company. Hard to call many of the new entrants “media networks” when they haven’t invested in talent or technology to independently run a media organization.

GRATEFUL: Nothing is more fun than making connections in-person. Kroger Precision Marketing met with clients, agencies and media partners at dozens of events in 2024. Looking forward to more new connections in 2025!

#CPG #Retail #Advertising

Retail’s Hidden Secret: Unlocking Quarter 5 Potential - The Food Institute Quarter 5, the period between December 26 through mid-January, offers myriad opportunities for CPGs and grocers alike.

Ecommerce advertisers often fall asleep at wheel in the days following Christmas. I spoke with the Food Institute about the importance of post-Christmas shopping and stock-up trips. #CPG #ecommerce #advertising
foodinstitute.com/focus/retail...

Me to Zillennial coworker: Thanks for being our pinch hitter!
Coworker: Sure! What is a pinch hitter?

#Genx #Iamsoold

5 retail data trends that will transform media in 2025 | The Current Kroger's Cara Pratt breaks down the five ways we'll start to see the true impact of retail data in 2025.

In The Current, Cara Pratt offers a peek into Kroger Precision Marketing's vision for the future of #advertising and #retailmedia: www.thecurrent.com/5-retail-dat...

Retail media will continue to disrupt #advertising because retailers have a self-interest in keeping visitors happy. Legacy #adtech treats people as just impressions to be sold. More about our passion for inspiring shoppers in the latest podcast from FMCG Guys:
www.fmcgguys.com/jenny-holler...

At Kroger, loyalty isn’t just a marketing program—it’s a promise to provide value, inspire discovery, and make shopping more convenient and rewarding for everyone. Proud to see our loyalty and retail media team being recognized by Drug Store News. www.krogerprecisionmarketing.com/media-hub/bl...

Session 02_Video 02_Nancy Hall v2 This is "Session 02_Video 02_Nancy Hall v2" by Kroger Precision Marketing on Vimeo, the home for high quality videos and the people who love them.

YOU ARE WHAT YOU BUY. Agencies are using retail purchase signals to fuel better connections with consumers. More from Nancy Hall of Mindshare: vimeo.com/988517520

Kroger Precision Marketing Setting Benchmarks for Carbon Measurement in Retail Media Months after launching with Scope3, Kroger Precision Marketing (KPM) is creating the first benchmarks for carbon measurement in retail media. Initial results of our work together revealed significant...

Precision data = less wasted impressions AND less wasted carbon. Using Scope3 data in initial tests, Kroger reduced carbon costs 37% lower than the US benchmark in programmatic.

haha - Yes, "Coastal Grandmother" stung me a bit, but all just in good fun. Wrapped has become such a big cultural moment. I love that they're keeping it fresh.

Retail Media’s Growing Influence on Marketing Strategy It’s time for retailers to embrace their role in the world of brand marketing

A concise read on how retail media is changing the broader advertising landscape.