Dave Tallon

Like, WTF. Jesus. Give it a fucking break for Christ sakes.

There is a special place in hell for people who announce their parent is dying on LinkedIn, and what it teaches them about communications. Ffs. True story.

Adidas…..anyone? Remember??

Imagine the chats we’ll have with the chutney

IKR….Finally a personalised 1:1 relationship with my mayonnaise….

A ‘one to one’ approach: Unilever’s food business VP on its ‘new marketing model’ Creators have become “integral” to how Unilever does marketing, as it seeks to drive cultural relevance for its brands.

One to a million → a million to one...

"Afke Van de Klashorst, Unilever’s vice-president for digital, media and ecommerce explains why the business is moving away from "one-to-many" corporate messaging to build an "army" of creators instead".

www.marketingweek.com/unilever-foo...

Different Views of the Winter Olympics A collection of creative photographs from this year’s games featuring infrared imaging, vintage cameras, optical filters, digital composites, unusual angles, unexpected subjects, and more

Amazing 🤩

www.theatlantic.com/photography/...

JFC…..what a sorry state.

Tell me a story, Pew.
What kind of story, child?
A story with a happy ending.
There's no such thing in all the world.
As a happy ending?
As an ending.

― Jeanette Winterson, Lighthousekeeping
#BookSky

Upstream #231 nihilism 😬, dinner party 🍽️, homogecene 🏭, the keys 🔐, fairies 🧚.

Every two weeks I write about culture, brands, creativity and technology.

This issue #231 covers:

→ nihilism 😬
→ dinner party 🍽️
→ homogecene 🏭
→ the keys 🔐
→ fairies 🧚

Enjoy!

upstream.substack.com/p/upstream-231

Rugby
is
Mental

IFKYK......

Interesting….

Almost half of corporation tax is paid by three firms Almost half of Ireland’s corporation tax, around €13bn a year, now comes from just three companies – tech firms Apple, Microsoft, and pharmaceutical giant Eli

Wow. Almost half of Ireland’s corporation tax, around €13bn a year, now comes from just three companies – tech firms Apple, Microsoft, and pharmaceutical giant Eli Lilly,

businessplus.ie/economy-2/ha...

JFC......

'The billable hour does not allow for any meaningful innovation': S4 Capital builds subscription model for the AI age Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.

Advertising Agency As A Service (AaaS)

Sorrell’s ad agency Monks says that 1/4 of its revenue will have moved to flat-rate subscriptions by the end of the year.

digiday.com/media-buying...

heh 😍

Upstream #230 marching 🥁🤖, bucks ☕️, dance 🪩, biohack 🧬, with you 🥰.

Every two weeks I write about culture, brands, creativity and technology.

This issue #230 covers:

→ marching 🥁🤖
→ bucks ☕️
→ dance 🪩
→ biohack 🧬
→ with you 🥰

Enjoy!

open.substack.com/pub/upstream...

Russell masterclass....🏴󠁧󠁢󠁳󠁣󠁴󠁿🏉

“Art of Noise” Exhibition Tracing History of Music and Design to Open at Cooper Hewitt | Cooper Hewitt, Smithsonian Design Museum This winter, Cooper Hewitt, Smithsonian Design Museum will present “Art of Noise,” an exhibition celebrating the groundbreaking designs that have shaped how people experience music over the past centu...

Cool.

www.cooperhewitt.org/2025/09/10/a...

Grim indeed.

MrBeast's company buys Gen Z-focused fintech app Step | TechCrunch YouTube megastar MrBeast announced on Monday that his company, Beast Industries, is buying Step, a teen-focused banking app.

JFC

techcrunch.com/2026/02/09/m...

heh

Sunday mass 🙏

Upstream #229 addiction 💉, signals 🚦, words 💬 , moltbook 👾, Sudan Archives 👩‍🎤.

Every two weeks I write about culture, brands, creativity and technology.

This issue #229 covers:

→ addiction 💉
→ signals 🚦
→ words 💬
→ moltbook 👾
→ Sudan Archives 👩‍🎤

Enjoy! (and stay dry ☔️).

open.substack.com/pub/upstream...

The difference.......

Wonderman was an absolute triumph (despite Trev's accent).

This….

“One result is a worrisome culture of extreme self-optimisation – physical, financial, aesthetic – fuelled by advice that’s offered with striking certainty in a world that feels anything but.”

www.contagious.com/en/article/t...

Wow....that's mad........

Crusades......and a decent book.......