Ray Martinez - SEO - Digital Marketing

Come yell at me about llms.txt in person!

SEO still works

Being wrong or failing is an opportunity for growth, if you let it be one.

PSA

Also, why do some of you hide your opinions behind an avatar? Put your name on it.

PSA: Using total backlinks as a slam dunk lets me know you're a hack with shallow thinking.

Weird energy, Mr. Avatar. Lol. Stop being in your feels and test it out. We are not incentivized by traffic. We are looking to enroll students.

So why wouldn't we want to shape and control the output around our partner's brand.

In higher ed, hallucinations make the stakes higher.

LoL... I operate off data not conjecture. We did some pretty nifty things to add value and incentivize crawlers.

Or maybe, just maybe we incentivized the bot.

Yet y'all still keep crawling LLMs.txt files haha

Standing still is falling behind The internet isn’t a museum. It’s a coral reef - a living ecosystem in constant flux. You can sit perfectly still and still be swept miles off course.

“Our traffic’s down… but nothing’s changed on our website.”

That’s exactly the problem.

The internet moves. Competitors launch. Markets shift. Culture tilts. Attention flows elsewhere.

Standing still isn’t safe.
It’s a countdown clock.

www.jonoalderson.com/conjecture/s...

Is OpenAI now crawling your LLMS.txt files? While @methode.bsky.social says Google won't be doing that. www.seroundtable.com/openai-crawl... via @raymartinezseo.bsky.social and @suzukik.bsky.social

Are LLMs.txt Files Being Implemented Across the Web? - Archer Education For the past year, our team at Archer has fully embraced the shift towards AI in enrollment marketing, especially in SEO. We have reshaped the way we

A full write on our observations of LLM bots crawling out lllms.txt files can be found here:

www.archeredu.com/hemj/are-llm...

In this post, we walk through our approach and key bot behavior we pinpointed.

#llm #llmstext #geo #seo #agenticsearch

The testing isn’t done, Joe. This was just an interesting observation. I think it's important to share these findings with people like you.

Repinging

Crawl frequency can change John, but right now, OpenAI is looking for freshness, and I can say that with certainty.

Who knows if this will be a standard? I do not have a crystal ball.

My team noticed crawls, which showed an uptick in OpenAI amongst other bots reminding the file.

I anonymized site data, so those are incorrect URLs. You guys are crawling and rechecking it also.

It may not be considered anything, and I haven't made a claim of it being supported. We just noticed it getting crawled and recrawled.

Log file showing OpenAI crawl LLMs.txt files for multiple sites. The bot is pinging the file every 15 minutes.

Other crawlers are accessing it too.

#geo #ai #seo

Late night python prompting

Digital marketers don’t just analyze data—we tell stories with it.

I wrote an article for the Wix SEO Learning Hub on how metrics alone won’t move stakeholders; the narrative makes them meaningful.

Here’s the full article:

www.wix.com/seo/learn/re...

JSON Prompt -> Chat GPT -> Render image -> Upload to Sora -> Multimodal prompt of rendered image + JSON - 5 separate version output -> Videoleap editing software

Song title "Bananas in January"
Beat, Vocals, and Lyrics by: ME

"Project Astra is the ability to consume all of your surroundings" - @garrettsussman.bsky.social

"Going viral means we made several attempts to go viral" @rosshudgens.bsky.social #seoweek

A bunch of Puerto Ricans

From 🇵🇷 to the 🌎

5 Reasons Why I'm The Best Person Ever

Written by: Me

Booked up for SEO week

What happens after we have demonized everyone who doesn’t look, move, or pray exactly like we do? What happens when fascism takes over?

We are not doomed to repeat our history. We can learn from it, and we can reject hate and authoritarianism.

Who Clicks On Google AI Overviews With Dozens Of Links/Citations? A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and...

Yep, this is insane. I shared about this last week... 40+ citations in AIOs? Nobody is going through all of those and it overwhelms the user IMO. Also, they will all be #1 rankings in GSC (as long as the listings are scrolled into view). That's the way GSC position works (taking on the block pos).

This is a ridiculous claim by Google given the fact that most websites embed YouTube videos on their site.

That right there has to drive a ton of referral traffic on its own

A screenshot of Ray Martinez On X tweeting, "Oh, you take Affirm, but you don't take affirmations!?" The image features a popular meme of a young Black woman gesturing what with her hand extended and neck cocked back.

If anyone is in need of a financial planner, I'm your guy.