Selcen Ozturkcan

Frontiers | Brandless by design: NFTs and the digital nomad economy in Web3 This article examines how “brandless by design” strategies in Web3, particularly among digital nomads and creators of non-fungible tokens (NFTs), reshape con...

🧪 Does Web3 need traditional brands? 🤔

Our new paper, "Brandless by Design," argues that on-chain history and decentralized identity are becoming the new signals of trust, replacing logos.

Open-access full-text @ doi.org/10.3389/fblo...

#ScienceSky #DigitalNomad #DeFi #NewPaper

Responsible robot integration for inclusive and sustainable work - Discover Sustainability The growing integration of robots into workplace environments, propelled by the advances of Industry 5.0, is reshaping not only operational efficiency but also the social fabric of organizations. While automation offers significant productivity gains, it also risks exacerbating alienation, exclusion, and inequity if not responsibly managed. This conceptual paper examines how robotization impacts marginalized groups within organizations, including women, ethnic minorities, LGBTQ individuals, and employees with disabilities. Adopting an intersectional framework, the study connects responsible robot integration to the broader objectives of the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 12 (Responsible Consumption and Production) and SDG 8 (Decent Work and Economic Growth). Synthesizing insights from human-robot interaction, diversity management, and responsible innovation literature, the paper proposes a conceptual model outlining how robot design choices and organizational practices mediate inclusive or exclusive outcomes. It concludes by offering a future research agenda and practical implications for managers, designers, and policymakers committed to advancing socially sustainable digital transformations. Through this approach, the paper contributes to the emerging discourse on ensuring that technological progress aligns with principles of equity, justice, and long-term societal well-being.

🧪 New open access article in Discover Sustainability 🌍🤖
📄 Ozturkcan (2025) “Responsible robot integration for inclusive & sustainable work”
🔗 doi.org/10.1007/s436...
🎥 play.lnu.se/media/t/0_rk...
#Robotics #Sustainability #Work

🧪 New article out in Int. J. of Market Research!
📄 Ozturkcan & Bozdağ (2025) “Responsible AI in marketing: AI booing & AI washing cycle of mistrust”
🔗 doi.org/10.1177/1470...
🎥 play.lnu.se/media/t/0_i2...
#AI #Marketing #Ethics

Oh just go away and leave us alone. Have you not done enough damage yet, with your nonsensical gameplaying metrics and your lies?

🧪Our new article on surgical robots just got its first citation—4 days after publication. We unpack how tech like #robots reshapes agency, knowledge & ownership in surgery.

Open access: doi.org/10.1038/s415...

#HRI #robotics #openaccess #healthcareequity

🧪 New article!
“From cafés to clinics: Consumer attitudes toward human-like & machine-like service robot failures” 🤖☕️🩺
Now in Int. J. of Hospitality Management: doi.org/10.1016/j.ij...
#AI #Robots #Hospitality

Hope you are feeling better now 🌸

Human–robot collaboration in surgery at the nexus of knowledge, agency, and ownership - Scientific Reports Scientific Reports - Human–robot collaboration in surgery at the nexus of knowledge, agency, and ownership

🧪 🤖 How should we govern surgical robots? Our open-access paper reveals how they reshape power & equity in the OR. Read here: doi.org/10.1038/s415... #SurgicalRobotics #HealthcareEquity

✅

Vacancies page

🚀 PhD Opportunity in Marketing at Linnaeus University, Sweden

📌 Fully funded
📅 Deadline: Aug 10, 2025
🔗 Apply lnu.se/en/meet-linn...

Our latest article, titled “The robot saw it coming: Physical human interference, deservingness, and self-efficacy in service robot failures,” has been published!

doi.org/10.1080/0144...

#RoboticFailures
#ServiceRobotFailure
#HumanInterference
#HumanRobotInteraction

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Building a life where you weren’t—and may never be—native is labor, too.
Today, I honor the seen and unseen effort behind every path carved in resilience.
#MayDay #InvisibleLabor #ImmigrantVoices #Solidarity

Our latest case study titled “A Sustainable Solution for the Hospitality Industry: QR Code Menus” has been published!

The full text is freely available for open access at doi.org/10.1177/2043...

How do museums help brands connect across generations?
Our new open access article explores the IKEA Museum as a case of brand heritage & storytelling.
Now in Scandinavian Journal of Management:
doi.org/10.1016/j.sc...
🤖 AI Twin video attached
#BrandMuseums #IKEA

A detailed close-up of a glass ship by Bertil Vallien, a celebrated glass artist known for his sand-cast sculptures, particularly his famous glass ships. Spotted at @KostaBoda

Ett nytt brev från Joakim.

Message from Swedish journalist Joakim Medin currently imprisoned in Turkey.

Hoş geldiniz! 😉
Gerçi biraz geç oldu ama güç olmasın 🌻

Turkey’s protests over Istanbul mayor grow into ‘fight about democracy’ Anger over detention of Ekrem Imamoğlu becomes a touchstone for opposing President Recep Tayyip Erdoğan When demonstrators gathered ­at Istanbul’s city hall last week in outrage at the arrest of mayor Ekrem İmamoğlu, 26-year-old Azra said she was initially too scared to defy a ban on gatherings. As protests grew on university campuses and in cities and towns across Turkey, she could no longer resist joining. “I saw the spark in people’s eyes and the excitement on their faces, and I decided I had to come down here,” she said with a grin, standing among tens of thousands that defied a ban on assembly to fill the streets around city hall on Friday night. Despite the crowds, Azra feared reprisals and declined to give her full name. Many demonstrators were masked in a bid to defy facial recognition ­technology and fearing the teargas or pepper spray sometimes deployed by the police. Others smiled and took ­selfies to celebrate as fireworks illuminated the night sky. Continue reading...

Turkey’s protests over Istanbul mayor grow into ‘fight about democracy’

Two of my works are accepted for Academy of Marketing Conference 2025!

🔹 Pharmakon of Algorithmic Alchemy (w/ Dr. Ayşe Aslı Bozdağ) – AI’s dual role in marketing.

🔹 Service Innovation with AI (w/ Dr. Ezgi Merdin-Uygur) – Klarna’s AI-driven strategies.

#AI #Marketing #AcademyOfMarketing

@olgark.bsky.social thank you! Happy to learn that you found it interesting 😇

Our latest publication in Journal of Research in Interactive Marketing explores how English & Turkish audiences engage differently with brand posts on Platform X. Key takeaway: emotions matter more in Turkish, while information & entertainment drive English engagement. doi.org/10.1108/JRIM...

Excited to share our latest publication in Aslib Journal of Information Management! Our paper, Fake News in Business & Management Literature: A Systematic Review, examines definitions, theories, and methods, offering key insights for future research. Read more: doi.org/10.1108/AJIM...

Framing the Central Bank Digital Currency (CBDC) revolution As global cooperation to develop and launch CBDCs further unfolds, the revolutionary innovation presents an emerging research field. This paper aims to provide a framework of CBDC by stressing its ...

Excited to share our latest paper on CBDCs in Technology Analysis & Strategic Management! Timely as Sweden debates cash laws. Read here: doi.org/10.1080/0953...

The essence of Swedishness at its finest in a winter wonderland weekend, complete with delicious fika. 🥰

2024 was incredible!

✅ 6 articles
✅ 3 book chapters
✅ 6 conferences
📈 65% citation growth

Grateful for global impact—media, policy, and patents. Here’s to 2025!

#Academia #YearInReview #Research

Peekaboo 🐣

What an astonishing performance! A big round of applause to the Metropolitan Opera! 👏🏻

9/11 Memorial…

🧪 Thrilled to share our latest publication:
“Brand museums, commodification of cultural heritage, and cultural transfer: The IKEA Museum”
✨ A rewarding collaboration with Soniya & Eda!
🔗 Read here: doi.org/10.1016/j.sc...
#BrandMuseums #CulturalHeritage #ManagementResearch #IKEA #MarketingStrategy

2024 MarkTech

Geffen Hall

Day 1 of #2024MarkTech was inspiring! Huge thanks to Columbia Business School for hosting us in Geffen Hall. The sessions explored how technology is reshaping marketing, sparking insightful discussions. Excited for my presentation tomorrow—feedback welcome!