Tom McKay

News Corp and Telstra agree sale of Foxtel to sports streaming service DAZN for $3.4bn Pay TV channel sells along with the streaming services Kayo and Binge, subject to regulatory approval

The third paragraph of this article is very interesting…

www.theguardian.com/media/2024/d...

I have to say, given how little I used Twitter in the last year I have really gotten out of the habit of checking/writing which is making my Bluesky uptake a little hard! Anyone else having these teething issues?

We loved Florence, the surrounding area is beautiful and will give you endless things to do on the weekends!

My only thought is that TTD will look to the smaller manufacturers (sharp etc) that are using android tv OS etc and offer chunky MRG’s. It’s not as if TTD can’t afford it. No user will choose a TV by its OS, TTD needs to buy its way in

The tradedesk releasing a TV OS is quite an odd play. For most hardware manufacturers the margin is in ads, the hardware is basically loss leading, so I don't know who would want to give their upside to TTD... UNLESS they are come in swinging with big old MRG’s and blow the comp out of the water 🏴‍☠️

3 Key Takeaways from November's AOP Crunch Event Last week’s AOP CRUNCH event was a fantastic opportunity to soak up insights from industry leaders, tackle some tough challenges, and connect with peers—all to help shape a brighter future for Premium...

Last week’s AOP Association of Online Publishers CRUNCH event was a fantastic opportunity to soak up insights from industry leaders.

Here are my key takeaways from the morning’s event.

www.linkedin.com/pulse/3-key-...

Hello!

I am Tom, currently director for strategic growth at Covatic, I have 10+ years in digital ops and strategy for publishers (news corp), adtech (contentclick) and digital audio (octave).

Amazon DSP Keyword Contextual Targeting Leverage Amazon DSP keyword contextual targeting to drive better performance without ad ids.

This is quite a move from Amazon Ads. I would be interested to know how publishers find this, given that they kicked up a real stink when IAS scraped contextual data from the page and sold it.

advertising.amazon.com/resources/wh...

Rethinking Curation: The Key to Reviving the Open Web? - ExchangeWire.com As the curation debate rages on, Fern Potter and Rob Webster give their thoughts on what curation really offers

With all the talk of curation, I was going to write a piece on it but Rob Webster and fern potter beat me to it! Great article worth a read!

www.exchangewire.com/blog/2024/11...

Let’s hope this turns out better than the last place!