Aun Ajani

Just deleted Twitter from my phone. That app feels like it's specifically designed to rile you up. The "For You" tab? More like "Against You"—always serving up takes that clash with your brainwaves. Honestly, here's hoping it goes the way of Orkut. Peace out, chaos machine.

How Bewakoof, once a trendsetter, fell out of favour with young people Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.

The Bewakoof’s strong start made it a trendsetter in the early days.

Today, as Indian D2C brands boom, Bewakoof's growth has hit a wall. What went wrong?

Hiral Goyal dives in:


themorningcontext.com/interne...

Black coffee is the healthiest drink you didn’t know about Multiple scientific studies suggest that habitual black coffee consumption cuts heart, brain, liver and kidney ailments as well as various cancers.

#UnlockedFor48Hours
Science shows that 3-5 cups of black coffee daily can lower the risk of heart disease, protect against cancers, and much more.

Cyriac Abby Philips on why coffee is your best bet for longevity.

Free to read for the next 48 hours—sign up now!
themorningcontext.com/chaos/black-...