Truehawk Media

Truehawk Media is a proud partner of the Business & Finance Awards 2025

We are pleased to share that Truehawk Media is a proud partner of the Business & Finance Awards 2025, a celebration of Ireland's leading businesses, brands, organisations and thinkers. Looking forward to an exciting night recognising exceptional achievements.
#businessandfinanceawards #bandfawards

Rebranding as Uisce ÉIreann has proven effective in helping the organisation evolve and adapt to growth, growing from 9 offices to 91 locations.
Focusing on the organisation's purpose.
Ultimately, the brand strategy is working to ensure that water is respected and protected.
#PRIIConf25

Leverage teams and internal experts to tell the special and technical stories.
Ensure you are clear on the many audiences you need to communicate to (including internal).
Align communications across channels.
#PRIIConf25

Simplifying complexity, focus and measurement - including media monitoring and analysis.
Orlaith Blaney @orlaithblaney.bsky.social Communications and Corporate Affairs Director on clarifying and building the Uisce Éireann brand.
#PRIIConf25

We are title sponsor of the @priiie.bsky.social National Conference at Croke Park today
Brilliant to meet clients and colleagues. Come say hi 👋🏻
#PRIIConf25

Key learnings for crises:
- Resilience (minding yourself)
- Open engagement with media
- Public communication is also important for internal comms (along with robust internal comms)
- Reassurance (and hope)
- Don't get too distracted, you must still lead the organisation
#PRIICobf25

Preparation for media interviews was critical. Often a whole day engaging with HSE workers, stakeholders + others to ensure an informed story was being told.

#PRIICobf25

The immense scale of the cyber attack required fast response with communication.
Getting out immediately with public messaging around reassurance, work around, crisis management systems, supports from security services.
#PRIIConf25

Paul Reid reflecting on steering @hselive.bsky.social through successive crises:
1. Be factually honest
2. Keep decision making moving - you can't get it perfectly right all the time
3. Keep your message simple
#PRIIConf25

The panel discussing X.
Challenges include increasing activity from bots, misinformation and negative engagement.
Still used by organisations that need to inform communities but general use scaled back.
Instagram becoming a popular channel for corporate accounts.
#PRIIConf25

Trudi McDonald, Head of Corporate Communications Fáilte Ireland on the value of community engagement and using local ambassadors to tell authentic and special stories. All supported by Fáilte Ireland teams working in communities.
#PRIIConf25

Gardaí combatting this with misinformation alerts to avoid risk to communities. Media responsive in repeating these alerts further reinforcing the message.
#PRIIConf25

Community trends are common for all: The trend of authenticity and telling the unusual or specialist stories of your organisation, people, culture drive impact.
The trend of misinformation is a challenge with serious consequences. #PRIIConf25

Manini Mnintshana of Dignity Partnership on empowering migrants and the need to showcase stories, encouraging collaboration with businesses and driving supports.
#PRIIConf25

Andrew McLindon, Dir Communications An Garda Síochána on the importance of getting the Garda message out over agitators in crisis scenarios alongside communicating on long-term messaging. Getting internal buy in for the combination of content themes is vital.
#PRIIConf25

Great insights into building community in the physical and digital worlds from organisations with so many positive but sometimes negative subjects to manage. Balancing the long and short term needs of audiences - which may quickly change - is critical.
#PRIIConf25

"Trust is our most valuable currency... The way we communicate matters so much."
Concern teams working hard to continue to engage with dignity to comments and communicate the need for @concernworldwide.bsky.social's work
Dominic Crowley, CEO
#PRIIConf25

Conflict, fragility and climate crisis driving needs while donors are reducing contributions drastically. 'Collectively creating the perfect storm" .. "Cutting aid makes the world more unsafe" - Dominic Crowley, CEO @concernworldwide.bsky.social #PRIIConf25

Communication is ever more important in a time of competitive attention economy and a decline in global humanitarian funding.
Shining a light on the continuing need to share development stories and the incredible work continuing and growing. #PRIIConf25

Dominic Crowley CEO of @concernworldwide.bsky.social sharing the origin of Concern, born of empathy and the power of storytelling at #PRIIConf25 Begun in response to the crisis in Biafra 1960s, inspired by the role of communication in telling these stories.

Opening with Paul Hand, ESB. President of @priiie.bsky.social
Delighted to support the conference and inspired by the brilliant agenda.
#PRII #PRIIConf25

PRII National Conference 2025 Truehawk Media

Just two more days until the Public Relations Institute of Ireland PRII National Conference 2025 exploring Transformation and Trust: Communicating for impact in a disrupted world.

👉 Click on lnkd.in/eDt2hxb6 for further details and to register now!

#PRIIConf25 #MediaIntelligence

What an honour to support the AIB Press Photographer of the Year 2025 awards. This year Truehawk Media's Shannon Rushe presented the Best Use of Technology Award to Niall Carson, PA Media for his drone image, ‘Holy Island’.

See more here www.pressphotographers.ie

Hello Bluesky. We're looking forward to seeing how conversation builds here especially for Irish communities and Irish issues. #IrishMedia #MediaMonitoring #MediaResearch #MediaAnalysis