Winning Formula Near Future Laboratory created a Sports Newspaper — from the Near Future. Design Fiction is a heuristic for imagining possibility. This project exemplifies the value of Design Fiction in providing a t...

Generative imagining anticipates plausible outcomes

nearfuturelaboratory.com/projects/en/...

Artificial intelligence could transform football. So what might the future look like? Artificial intelligence has the capacity to transform the sport, whether that is scouting, coaching, injury prevention or extending careers

@theathleticfc.bsky.social We were imagining this future a decade ago, with @nearfuturelab.bsky.social

nearfuturelaboratory.com/projects/en/...

Right down to Manchester City and Barcelona. Check out that cover story. 🤖⚽

www.nytimes.com/athletic/595...

Episode 093 of The Near Future Laboratory Podcast is up with director Gary Hustwit!

youtu.be/HVpfGO8Kn9Y?...