Roger Montti

How To Cultivate Brand Mentions For Higher AI Search Rankings AI search has fundamentally changed SEO, requiring an additional focus on building widespread brand mentions.

😺👉AI search recommends sites that are mentioned by other sites. This is how to get high quality brand mentions.

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OpenAI Releases Shared Project Feature To All Users OpenAI has expanded ChatGPT's collaboration features to all users across every plan.

OpenAI has expanded ChatGPT's collaboration features to all users across every plan.

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WP Engine Vs Automattic & Mullenweg Is Back In Play WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, bringing six claims back into play.

There's little here for defendants Automattic and Mullenweg to celebrate. WP Engine refiled six of the previously dismissed counts against Automattic and put them back into play. #wordpress @sejournal.bsky.social

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Google's AI Mode: What We Know & What Experts Think Google AI Mode introduces a different logic for ranking and rewards content that fits into this new way to discover information.

Here's my deep dive into how Google's AI Mode ranks websites. The article shows how to reconstruct the hidden fan-out queries and explains how that subtly changes the meaning of topical relevance.

www.searchenginejournal.com/googles-ai-m...

Internal WordPress Conflict Spills Out Into The Open Internal WordPress conflicts burst into the open, raising questions about authority, burnout, and the long-term health of the project.

Messy internal WordPress dispute raises concerns about core contributor burnout and leadership.

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Perplexity's Discover Pages Offer A Surprising SEO Insight Perplexity's Discover pages are praised as an example of programmatic SEO. In fact, they’re something more ambitious in scope.

Perplexity's Discover pages are praised as an example of programmatic SEO. They're actually something more ambitious, a swing for the fences.

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Researchers Test If Sergey Brin's Threat Prompts Improve AI Accuracy Google's co-founder suggested that threatening an AI improves performance. Researchers discovered that it sometimes works.

Researchers tested Sergey Brin's advice about unconventional prompting strategies like threatening the AI and found they sometimes work. Brin said in May:
"I don't really expect it to work. And then you're like, whoa, that actually worked."

www.searchenginejournal.com/researchers-...

Why It's Okay To Not Buy Or Obsess Over Links Anymore Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank websites.

Kind of controversial? But maybe shouldn't be?

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OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO OpenAI's ChatGPT agent changes SEO expectations for content and adds agentic interaction optimization as a new consideration.

OpenAI's ChatGPT agent marks a change in direction in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of mobile browsing.

www.searchenginejournal.com/openai-chatg...

Google's New Graph Foundation Model Catches Spam Up To 40x Better Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.

Google's new Graph Foundation Model breaks new ground in machine learning precision, with up to a 40x boost in precision in identifying spam in ads. It can operate at Google scale and is applicable to a wide range of tasks within Google.

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Internet Marketing Ninjas Acquired By Previsible Previsible has acquired the legendary Internet Marketing Ninjas. Both companies will continue to operate as separate brands.

Internet Marketing Ninjas has been acquired!

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How To Use New Social Sharing Buttons To Increase Your AI Visibility How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.

How to engage users to increase AI search visibility with a clever social sharing button technique.

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Google's Trust Ranking Patent Shows How User Behavior Is A Signal Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.

Google's trust ranking patent shows how Google adopts user behavior as the basis for identifying trustworthy sites. Understanding this patent helps for achieving a better understanding of Google's ranking system priorities.

www.searchenginejournal.com/googles-trus...

Google's New MUVERA Algorithm Improves Search Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.

Google published details about a new algorithm that's one of those milestone announcements. All upsides and wins, no downsides. It also integrates with existing infrastructure.

www.searchenginejournal.com/googles-new-...

Google co-founder Sergey Brin says AI is transforming search from link retrieval to answer synthesis from thousands of results & conducting follow-up research. This shift is changing how people interact with information online. @sejournal.bsky.social

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Flashback Friday! I met Sergey Brin at the 2005 Google Zeitgeist event. The friend who took the photo accidentally changed a camera setting, distorting the image.

How Referral Traffic Undermines Long-Term Brand Growth Mordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its narrative.

Thought @martinibuster.bsky.social was messing around when he said he "felt an article brewing" about a post I did on why referral traffic is a 2x-vulnerability

Woke up to this from @sejournal.bsky.social

Completely 100% agree, become a destination!

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I'm happy with the Kobo Clara BW. I can also read articles saved to Pocket with it. The UI for accessing the settings could be a little more intuitive but it does the basics very well.

How LLMs Interpret Content: How To Structure Information For AI Search Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.

Perfect description of how to write content for LLMs and search engines. The finest article on the topic to date, imo.
@sejournal.bsky.social

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Marketing To Machines Is The Future – Research Shows Why AI agents are increasingly researching purchase decisions on behalf of consumers. New research shows what influences them the most

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their recommendations.

👉 Gemini applied filters extensively
👉 GPT-4o rarely used filters
👉 Claude was in the middle
Banner ads were clicked most but text ads worked best.

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Shopify CEO's Memo Marks A Pivotal Moment For AI In The Workplace Shopify CEO’s visionary memo about AI for virtually everything will transform not just Shopify and ecommerce, but the future of work itself

Drop what you're doing and read THIS. Pivotal moment. Shopify's CEO published an internal memo that's a slap in the face wake up that AI has to not only be deployed into your workflow but also envisioned as part of your end user's interactions as well.

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Predictive is actually more complex than connected. It's like predicting what ELSE you would want to move on to. Can include anticipating the next turn of the chat before you initiate it.

Summaries are made of disparate parts, so grounding links relate to the parts of a summary. Different from Organic. It's an explanation of why links aren't to the ONE answer, but to related parts. Knowledge graph also plays a role.
1. Grounding
2. Predictive Summary
3. Query Fan-Out Technique

It's not semantic. It's "Predictive Summary of what the query is related to.” That may relate to Information Gain patent which is about predicting what a user will be interested in next in AI Assistant, ChatBot or AI Search. Info and link to the patent info in the article.

Google Search Central Live NYC: Insights On SEO For AI Overviews Google's Danny Sullivan explains how predictive summaries, grounding links and other factors shape AI Overviews search results

Great info shared at Google Search Central Live NYC about how AI Overviews chooses links.

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Why Google May Adopt Vibe Coding For Search Algorithms A recent message from Google's co-founder suggests that vibe coding may soon influence algorithm development, affecting SEO

Google + Vibe Coding = Exponential Change

A recent message from Google's co-founder Sergey Brin suggests that vibe coding may soon influence DeepMind AI development and possibly algorithms that affect #SEO @sejournal.bsky.social

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Is Compression A Google SEO Myth? Does Google use compression ratio as a quality signal or is it an SEO myth? This is what compressibility is about.

Does Google use compression ratio as a quality signal or is it an SEO myth? The bottom line is that the average website does not have to worry about compression ratios.

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Mullenweg Considers Delaying WordPress Releases Through 2027 Leaked Slack chat shows Matt Mullenweg considering delaying WordPress releases until late 2027, citing reduced corporate contributions

Leaked Slack chat shows Matt Mullenweg considering delaying WordPress releases until late 2027, citing reduced corporate contributions @sejournal.bsky.social #wordpress
www.searchenginejournal.com/mullenweg-co...

I saw someone share that many people are stepping up to fill team lead rolls to take over from the Automattic folks. That's anecdotal but a positive thing for WordPress.

WordCamp Asia: No Plans For WordPress In 5 Years At a WordCamp Asia Q&A, Matt Mullenweg couldn't answer where WordPress will be in five years. Had to ask someone else, who also didn't know

Awkward Q&A at WordCamp Asia.

1. Mullenweg couldn't answer what WordPress will look like in 5 years. Apparently no plan other than the WP roadmap.

2. Attendee said WordPress is hard to use. Asked Mullenweg's advice for convincing people to use it.

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