Steph | HighDef Studio

You can’t outsource execution without a strategy. No roadmap = wasted time, budget, and effort. Know your audience, goals, message, and plan before hiring help - or you’ll just spin wheels. #marketingops #cannabismarketing

Promo fatigue is real. If you’d ignore 2 emails from the same brand in one morning, your customers probably would too. Alternate promos with value. Watch your cadence. Let messages earn attention - not demand it. #cannabismarketing #emailmarketing #marketingoperations

A customer visiting twice isn’t loyal - yet. Use visit data to build better rewards: aim for repeat behavior, not just spend. Early tiers = repeat visits. Use low-cost, high-value perks to build connection. That’s how loyalty sticks. #retentionmarketing

“What even is marketing ops?” Fair question. It’s the system that connects strategy to execution - messaging, data, teams, all aligned. When it works, everything flows. Want to see how it drives growth? DM me. #marketingoperations #cannabismarketing

Reward tiers build real loyalty - when done right. Make milestones clear, rewards valuable, and tiers aligned with behaviors that matter (like repeat visits). A well-built path keeps customers coming back. #loyaltyprograms #retentionmarketing

Redemptions aren’t the goal - repeat visits are. Early loyalty tiers should reward consistency, not just spend. Make rewards feel easy to earn, focus on visit frequency, and build momentum from the start. #loyaltyprograms #tea

Most treat market research like a checkbox - copying competitors and calling it strategy. Real research finds the gap, not validation. Quiet, foundational work builds sustainable growth. Skip it, and you’re just reacting. #cannabismarketing #marketresearch

My take: Local SEO is your lifeline. Big brands go national - you win by owning your block. Optimize your Google Business Profile and show up where your community is. Visibility + connection = power. #localseo #cannabismarketing

My weekly cheat code? Park / Process / Plot. Capture everything, sort it, then schedule it. If it’s not on my calendar, it’s not happening. Structure = momentum, and momentum drives results. #solopreneur #freelancelife

My take: Not every campaign needs to sell. Some should build habits, spark anticipation, or remind customers why they value your brand.

If your “loyalty program” is just points and promos, it’s a punch card - not a strategy. Real loyalty means aligning retail, ops, and marketing to drive repeat visits and boost lifetime value. No guesses. Just data. #retailmarketing #cannabisdispensary

You can always delete it later! Everyone is moving so quickly, they won’t remember it anyway if it was silly or didn’t relate to them.

Note to self: Perfect isn’t the goal - done is. Publish it, ship it, share it. Momentum > perfection. #entrepreneur #solopreneur

Running a loyalty program? Start with an audit: know your market, join competitor programs, compare rewards, track promos, and gather feedback. I’ve got 2 discounted audit spots left for $420 - DM to grab one. #loyaltyprograms #marketingops #retentionmarketing

If I don’t write it down, it doesn’t exist. Every task, idea, or follow-up lives in Notion. Why? So I stay focused. My brain’s for thinking - not storage. Trust your system, protect your momentum. #solopreneur

Dispensaries: If your team’s not looped into your loyalty strategy, it’s not launch-ready. Build in phases, train as you go, and get budtender buy-in early. The best programs are the ones your team can actually run. #retentionmarketing #loyaltyprograms

Quick reminder for solopreneurs + freelancers: You deserve to charge more. You’re not paid for time - you’re paid for results. Experience = efficiency, not lower value. Set your rate. Stick to it. No contract = no work. Protect your time. #freelancelife #solopreneur

Not everyone is your customer. Blanket deals won’t drive growth - smart segmentation will. Use your data to find who buys, what drives loyalty, and where value lives. Stop guessing. Start targeting. #retailmarketing #cannabismarketing

Quick sales might move product, but they don’t build loyalty. Educated customers spend more, return more often, and trust your brand. Teach them what matters and you’ll shift the convo from discounts to long-term value. #cannabismarketing #cannabiseducation

Budtenders hear what customers really want - are you listening? Retail feedback isn’t optional. Marketing should reflect what they want, not just what you like. Tune in or lose out. #cannabisretail #budtenders

Discounts can drive sales - but train customers to wait, and it’ll cost you. Smart promos have purpose, limits, and clear messaging. Track results. Train staff. Protect your margins and your brand. #cannabismarketing #cannabisretail

My retention programs work because I don’t guess - I segment by real buying behavior. Targeted offers = more repeat visits + bigger baskets. Know your audience. Talk to them. Listen. #retailmarketing #cannabisretail #customerretention

Clarify Your Dispensary’s Market Position In 10 Steps | HighDef Studio A structured 10-module course for dispensary marketers and retail teams to conduct market research, analyze competitors, and refine positioning to drive retention and revenue. PERSONAL USE LICENSE…

highdef.studio/product/clar...

Working on a loyalty program that actually works? My course, Clarify Your Dispensary’s Market Position in 10 Steps, is live. Built for busy retail teams. Practical, no fluff. Link’s in the thread - early bird pricing won’t last. #cannabismarketing

Retail + marketing can’t work in silos - especially in cannabis. Alignment around shared goals like revenue, engagement, and retention leads to stronger strategy and better results. Same team, same mission.

If your team can’t explain the goal or outcome of a campaign, it wasn’t marketing - it was noise. One-off promos, random texts, post-and-ghost? That’s activity, not strategy. And it won’t cut it. #cannabismarketing #cannabisindustry

Typical Monday: planning, admin, and back-to-back calls. Freelance life = juggling strategy + execution in tight blocks. Solopreneurs, what’s on your plate today?

Networking isn’t about selling - it’s about connection. Most of my work comes from referrals. Be consistent, show up, and build relationships. When you go the extra mile, remember: you’re doing it for YOU now. That freedom? Worth it.

Cannabis isn’t the same game it was a few years ago. Prices are down, competition is up. Want to stand out? Build trust, educate your customers, and stay flexible. It’s not just about product anymore - it’s about experience.

Thank you! I’m learning the cloudflare box has to load before the form submits. It’s still leaps and bounds better than Google recaptcha but I def want the experience to be easy for you! Def lmk if it’s still giving you issues? I will troubleshoot