OrbitalSling

Light that spark. Own your fire. #HappyDiwali

Brand ambassadors accelerate deals because people connect with people first. Our executive profile management transforms your C-suite into your strongest competitive advantage.

Great tech leaders shape conversations. Turn your expertise into market influence with OrbitalSling- tailored ghostwritten content, strategic placements, narratives that simplify without dumbing down. When you become the trusted voice, deals follow.

Macro-influencers hit 0.61% engagement while nano-influencers cruise at 1.73%. Nearly half of the brands switched to commission-only deals in 2024. Trust beats follower counts. Agencies buying celebrity partnerships will lose clients to those who prioritize conversions.

Most brand guidelines were written for print-era control, but platforms reward native behavior. Each has distinct norms that bury standardized approaches. Companies must figure out how to balance brand consistency with platform flexibility.

Discovery platforms create demand before intent exists. 69.3% of consumers find products weekly across channels. Traditional attribution undervalues TikTok by 10.7x. Fix: 60-90 day windows, brand/performance budget splits, U-shaped attribution models.

MIT says 95% of AI projects are failing.
Your niche just got automated.

What still matters is crossing contexts, fixing what breaks, and making teams click.

That is where generalists win.

#AI #Careers

The best teachers never stop being students. The best marketers never stop learning from their audiences.

The moment you think you know everything is the moment you start talking to yourself instead of them.

#TeachersDay #Marketing

Mahabali built such brand loyalty that Kerala still celebrates his return every year.

Centuries later.

That's the kind of brand equity modern companies can only dream about!

#Onam #BrandStrategy

Local suppliers are boring until global systems break and your customers are furious.

Saving money is not everything, you know?

#SupplyChain #Local

Performance marketing worked when clicks were cheap and tracking was easy. Now the brands that invested in memory are the ones still winning. Customers remember them without prompts, and it pays better!

#Brand #Marketing

From Alexa’s whisper to today’s multimodal AI, user interaction is evolving. Our blog unpacks the tech shifts, trade-offs, and what Zero UI really means for product strategy. Read here: < orbitalsling.com/ai-evolution... >

The red Solo cup is losing its grip. Gen Z is drinking less, doubling down on mental health, and chasing careers that mean something. The great American youth reset is here. [ orbitalsling.com/the-great-am... ]
#GenZ #YouthCulture

“Why do we do it this way?”
“That is how we have always done it.”
That single exchange explains why Gen Z is leaving big companies in droves.
#GenZ #WorkCulture

GAP nailed their KATSEYE campaign because someone in the room understood the audience instead of guessing what they wanted.

This is culture add in action. Hire people who see what you miss, not people who agree with what you already think.

Your 2025 buyer persona is not some “tech-savvy Susan.”

It is “me, but busier.”
Tired, distracted, and still expected to make six-figure decisions.

Write like you are speaking to someone reading with one eye open during a meeting.

#Marketing #B2B #BuyerPersona #OrbitalSling

In 2025, AI is not killing creativity.
It is exposing bad planning.

72% of marketers now use AI.
50% faster production.
3x better engagement.

Do not treat AI like a cheat code.
Treat it like a partner.

#MarketingTwitter #AIContent #B2BMarketing

DEI Programs Under Fire as Companies Choose Sides in 2025 Costco, Disney, and others keep DEI programs intact despite political pushback, showing strong results while staying committed to diversity.

Microsoft fired their entire DEI team. Walmart backed down immediately. Amazon folded like origami.

But 25 companies said "make us" and proceeded to post record profits.

Maybe growing a spine isn't bad for business after all?

Full ☕: [ orbitalsling.com/corporate-am... ]

They said “study hard and get a stable job.”
Meanwhile, TCS laid off 12,000.
We broke down the AI job bloodbath & why Gen Z might survive it anyway.
[ orbitalsling.com/the-ai-tsuna... ]

Design thinking does not mean whiteboards and buzzwords.

It means asking a question that pisses someone off in the first 10 minutes.
It means skipping the "warm-up" and getting into the mess.

(No sticky notes were harmed in actual problem-solving.)

The future of marketing is sharper instincts, not more tools.
More thinking and fewer hacks.
Creator-first. Data-fluent. No-nonsense.
If your 2026 strategy still starts with “optimize the funnel”, good luck.

Google just gave lazy B2B content the boot.
“Thought leadership” with zero thoughts? Done.
You want to rank? Go deeper, stick to your niche, and build like a real company, not a content calendar with commitment issues.

When the internet comes knocking: What the Astronomer CEO-Coldplay scandal tells us about virality, ethics, and the psychology of public shaming  - OrbitalSling The stadium slip that sparked a scandal

A 15-sec kiss cam clip.
A CEO and Head of HR.
A fake apology.
And a Gwyneth Paltrow cameo(?!).

The #Astronomer scandal had everything, but also raised real questions about meme culture, ethics & brand response.

Blog here: [ tinyurl.com/7su5xhpn ]

60,000x faster.
That is how your brain processes emojis compared to text.

Still think 😎 has no place in your B2B deck?
Use visuals, use emotion. Use the yellow guys.

Just do not vomit them everywhere like it is 2009.

There are two types of designers.
One says “I’ll get it done on Canva in 15 minutes”.
The other says “Give me 3 days and the full Adobe Suite”.

The truth is most teams need both.
Use Canva to move fast. Use Adobe when the stakes are high.

When your CEO says that he needs “unhinged writers who know how to toggle between corporate stuff to NSFW content to Ichi ni San to dark Manga to video games lore”

#aurafarming

Nothing is more metal than Ozzy sat on a throne dressed in black while the biggest names in rock played a 10-hour tribute concert. A full-blown sonic funeral, while he was still alive.

A few weeks later, he was gone.

Rest in black, Prince of Darkness.
No encore needed.

Everyone talks about “LinkedIn strategy.”
Most brands just have a calendar and a Canva subscription.

Real strategy =
Know your POV
Post more, not louder
Look at saves, not likes

Growth is boring. That is why most people quit.

Zero trailers. Not a single teaser. Not even a behind-the-scenes shot.
Just a poster, and 23K tickets booked.
Nolan said “see you in 2026” and fans replied “take my money.”
Marketing? No. Myth-making.

#TheOdyssey2026

The new #Superman movie is reminding people that being good > aura farming.
It is spilling into brand tone, creator content, even comment sections.

Being good does not make you soft. It makes you stand out.