Andrew L. Mills

60% of executives are concerned that AI content could harm brands through biases, plagiarism, and value misalignment. #AIMarketing

Gartner forecasts that by 2025, 30% of outbound marketing communications from large corporations will be AI-generated. #AIMarketing

48% of marketing leaders cite AI as making the most significant difference in how customers interact with them. #AIMarketing

AI can:
Increase leads by up to 50%
Reduce call times by 60%
Result in overall cost reductions of up to 60%
Generate content faster
Uncover insights more quickly
Support creative endeavors like brainstorming
Automate repetitive tasks

AI cannot...

Over half of marketers use AI in their role, and 22% use it multiple times a day. Marketers are more likely to use AI than professionals in other industries. #AIMarketing

According to SurveyMonkey research, 88% of marketers rely on AI in their current jobs.

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4. Data-Driven Decision Making: AI provides marketers with data-driven insights that can inform their decision-making. Source: Research from consultancy Optimizely.

3. Increased Efficiency and Productivity: AI can automate repetitive tasks such as data analysis, ad optimization, and content creation, freeing up marketers' time to focus on more strategic initiatives. Source: Research from consultancy Optimizely.

2. Enhanced Personalization: AI enables marketers to deliver highly personalized experiences to customers. Source: Research from consultancy Optimizely.

1. Improved Campaign Performance: AI can analyze vast amounts of data to identify patterns and insights that humans might miss. Source: Research from consultancy Optimizely.

More than half of UK marketers (55%) turned to AI for help with their seasonal campaigns this year, according to research from consultancy Optimizely. Here are the key takeaways for Marketers...

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Agentic capabilities: Gemini 2.0 is designed to be more agentic, meaning it can better understand user needs and proactively take action to assist them. This could revolutionize customer service, with AI-powered chatbots providing more helpful and personalized support.

Native tool use: Gemini 2.0 can seamlessly integrate with Google tools like Search and Maps. This could lead to more personalized and targeted advertising experiences, with AI tailoring ads based on user location, search history, and interests.

Google has announced the release of Gemini 2.0, its most advanced AI model yet. This multimodal model boasts several new features with significant implications for marketers...

Google has announced the release of Gemini 2.0, its most advanced AI model yet. This multimodal model boasts several new features with significant implications for marketers...

TikTok has launched an AI video generation tool as part of their "Symphony Creative Studio" platform.

How it works: Marketers can input product info, assets, or even just a URL. The AI then generates TikTok-style video clips. #TikTok #AImarketing

Image by @grok

Sales often underestimate how complex marketing is and Marketing often don’t grasp the pressure sales are under to hit targets

AI is more than just imitation! While current AI models rely heavily on existing data, they are also capable of generating novel combinations and variations

I think it's crucial to differentiate between the technology itself and how it's used. AI is a tool, and like any tool, it can be used ethically or unethically

Coca-Cola's AI advert, sparks backlash AI developments marketers need to know this week

check out www.gobeastmode.ai/p/coca-colas...

While some companies overhype basic algorithms, that doesn't negate the genuine advancements in AI. There are systems doing truly impressive things – generating creative text formats, translating languages with nuance, even helping with scientific discovery.

THE TOP 150 ChatGPT PROMPTS FOR MARKETERS

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Whether that qualifies as true 'intelligence' is definitely debatable. There's no single definition of AI, and the field is constantly evolving. What it can do now is impressive, but it's different from human intelligence.

Whoa, someone woke up on the wrong side of the Turing Test today! 😄

150+ ChatGPT PROMPTS FOR MARKETERS

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Perplexity emphasizes that sponsored follow-up questions, with AI-generated answers will be clearly labeled and that the AI-generated answers will remain unbiased. #AI #AInews #AImarketing #perplexity

Perplexity is testing ads in the form of sponsored follow-up questions, with AI-generated answers. If done well, this could be perceived as valuable rather than annoying. #AI #AInews #AImarketing #perplexity