Kerry Rego

Facebook’s job ads algorithm is sexist, French equality watchdog rules Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted women

“This appears to be the first time a European regulator has decided that a social media platform’s algorithm discriminates by gender, presenting a major step forward in holding these platforms accountable to existing law.”

www.theguardian.com/world/2025/n...

It Turns Out That When Waymos Are Stumped, They Get Intervention From Workers in the Philippines During a Congressional hearing, Waymo's chief safety officer, Mauricio Peña, was grilled over the company's reliance on overseas workers.

If you didn't already know, these "driverless" vehicles aren't totally driverless and some robotaxis crash 3x more than humans (cough Tesla).

I can't fathom why people trust these vehicles with their lives.
futurism.com/advanced-tra...

Meta is monitoring how much employees use AI — and turning it into a game Meta wants to boost AI adoption by tracking employee usage and turning it into a game called Level Up.

To feed the machine, to get them hooked, to monitor how it's used. I've lost count of how many ways Meta is awful.

www.businessinsider.com/meta-tracks-...

Pessimism Is Now a Crime on Chinese Social Media China is about to find out just how unappealing social media can be when it’s been scrubbed of pessimism—and maybe that's the point.

As an American, I definitely feel gaslit about how the rest of the functions. I'm actively deconstructing what I've been taught but I think knowing how governments attempt to reign in the speech of their residents are important flags to watch.

www.vice.com/en/article/p...

YouTube video by Nimrod Kamer Post-American internet by Cory Doctorow

A post-American #enshittification resistant internet is coming, including legalized jailbreak. This. Is. A. Lot. but worth every minute. Cory Doctorow doing what he does.

www.youtube.com/watch?v=BVRA...

There are a lot of layers to the TikTok sale and the upwards of 150% surge of uninstalls due to algorithm glitches is just the headline. It was also the only major social media platform that leaned left. Some say they're after the kids - right leaning indoctrination www.emarketer.com/content/tikt...

The Unspoken Etiquette of Mourning on Social Media To post, or not to post? Social media users are establishing new rules for how to properly grieve online.

In the West we don't like to talk about grief but as we spend more of our lives online, talking about how we grieve the end of others' lives is worth contemplation.

time.com/7307074/etiq...

Hootsuite could receive up to $2.8 million USD for contract with US immigration enforcement | BetaKit Years after scrapping a contract with ICE, Hootsuite is providing monitoring technology to DHS.

Did you know @hootsuite.com has a contract with ICE?

If you are still using them, you know what to do. betakit.com/hootsuite-dh...

Your relationship to technology is changing quickly - whether you realize it or not. This Surveillance Self-Defense site ssd.eff.org provides a wealth of information.

Created by @eff.org the leading nonprofit organization defending civil liberties in the digital world, be safe out there.

Why Blogging Matters for Brands - Kerry Rego Consulting Learn why blogging matters for brands in this age of AI and social media. Credibility, trust, thought leadership, how to organize, and more.

Blogs are a pivotal part of your content marketing strategy. The time it takes to write them is paid back for years to come as they increase credibility, visibility, web traffic & customer trust. Let’s get into why blogging matters for brands.
kerryregoconsulting.com/2025/10/30/w...

As YouTube ages, its defunct channels are becoming hot commodities. 4,641 channels listed on Fameswap between Oct 24 and Mar 25, had a combined 823m subscribers, and the ones that found buyers collectively generated more than $1m in sales.

www.tubefilter.com/2025/08/01/d...

Yeah I’m not recommending buying from them. I’m simply curious about how their “no social media” experiment is working out.

Meta’s fact-checking U-turn vindicates Lush’s decision to ditch social

Lush Cosmetics ditched social media a few years ago and I've been really curious to hear how it's been going for them. Check out this follow-up as it relates to Meta's recent changes.

www.thedrum.com/opinion/meta...

‘Dumbphones’ are getting smarter, more costly and offering options for disillusioned consumers | CNN Dumbphone. Brick phone. Feature phone. Call them what you want, these devices are taking off, walling off users from the time suck of social media and other apps.

Yay for dumb (feature) phones! Backlash to AI, attention fatigue, feature bloat, and surveillance.

www.cnn.com/world/dumpho...

Inside the redesign that will make you actually want to use Nextdoor Nextdoor is relaunching its approach to digitizing local word-of-mouth information by focusing on quality, reliability, and timeliness.

I'm curious if anyone uses #Nextdoor and has an opinion on the new design. I only do lessons and setup so hearing from actual users (other than my mom) would be helpful.

www.fastcompany.com/91367794/ins...

Largest study of its kind shows AI assistants misrepresent news content 45% of the time – regardless of language or territory An intensive international study was coordinated by the European Broadcasting Union (EBU) and led by the BBC

With Gemini being the worst. www.bbc.co.uk/mediacentre/...

Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever? | Eugene Healey The glossy perfection of millennial content gave way to something that felt more ‘real’. But that was a mirage – and brands quickly caught on, says brand strategy consultant Eugene Healey

"The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder, but to recognize and jealously guard the remaining places where real authenticity might still be possible."
www.theguardian.com/commentisfre...

The Coolest People Online Are Barely Posting at All Oversharing is out, privacy is in. Digital minimalists are curating their online presence with intention — because in 2025, mystery is the ultimate flex.

From a personal perspective, I almost never post. I do for work because it would be weird for a social media consultant to never post. So I'm in a weird spot on this but I get it.

Now I don't feel alone when it comes to just keeping it to myself.

www.popsugar.com/tech/digital...

As AI gets more life-like, a new Luddite movement is taking root | CNN Business At my local coffee shop a couple of weeks ago, I overheard one 20-something woman say to another: Could I ask, what kind of phone do you have?

The makers of AI thought they were going to win us over but the harder they try, the more people are opting out of technology as much as possible.

This is not the plot twist I expected but I'm loving this development.
www.cnn.com/2025/10/08/b...

Everything that Built the Creator Economy is Trying to Kill It The future may be direct-to-fan instead of direct-to-consumer, but the hurdles in place are more seismic than ever

The tug of war between the needs of the audience, the creator, and the platforms where we find them has never been more fraught.

The trend of going independent and creating community is a David and Goliath situation.
postingnexus.substack.com/p/everything...

How To Align the SEO Process With AI Discovery [Infographic] Some pointers on how to evolve your SEO strategy to align with AI-based discovery.

Applying good SEO principles is necessary to be found in traditional search and those rules also apply to AI but here are some additional elements to consider as more people are using AI to find what they need.

👉🏼 Checklist by @semrushofficial.bsky.social www.socialmediatoday.com/news/seo-bes...

How Online Mobs Act Like Flocks Of Birds | NOEMA A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature.

"A growing body of research suggests human behavior on social media is strikingly similar to collective behavior in nature."

www.noemamag.com/how-online-m...

Pinterest Adds Controls To Reduce AI Content in Feeds Pinterest users say the volume of AI-generated Pins has become overwhelming in some categories.

Pinterest is the first social media platform that I know of that gives the user to opt out of AI content. The settings adjustment was easy. Let's see if it works.
www.socialmediatoday.com/news/pintere...

Meta will soon use your conversations with its AI chatbot to sell you stuff | CNN Business Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.

Not a surprise, of course. BUT many people don't realize how much information is farmed from their conversations with chatbots and may end up in open feeds. This change won't kick in until 12/16/25. www.cnn.com/2025/10/01/t...

When Face Recognition Doesn’t Know Your Face Is a Face An estimated 100 million people live with facial differences. As face recognition tech becomes widespread, some say they’re getting blocked from accessing essential systems and services.

This is why I listen to advocates of many communities, especially ones that I'm not a part of.

It hadn't occurred to me that having a facial difference would get in the way of facial recognition (of course it does) but think about the 1000s of people this impacts.

www.wired.com/story/when-f...

Parents outraged as Meta uses photos of schoolgirls in ads targeting man Exclusive: Instagram pictures of girls as young as 13 were posted to promote Threads site ‘as bait’, campaigner says

THIS IS WHY you don't post your children online. Meta will use them as bait for men. Real children, real names, real faces in ads. STOP posting photos of your kids on the internet. They aren't safe here.

www.theguardian.com/technology/2...

Social media ban lifted after 19 killed in protests Thousands had taken to the streets demanding that the government lift the ban and tackle corruption.

Many bans and limitations are slippery slopes to get to the point of being able to shut down any speech we don't agree with. Suppress energy and you get an explosion.

www.bbc.com/news/article...

Nineteen killed in Nepal in 'Gen Z' protest over social media ban, corruption At least 19 people in two cities died on Monday in Nepal's worst unrest in decades, authorities said, as police in the capital fired tear gas and rubber bullets at protesters trying to storm parliament in anger at a social media shutdown and corruption.

A government falling down on the job decides that banning social media is the tactic. Pretends its about safety & privacy but it's really so that its citizens can't express their views or communicate with others. How'd that work out for you? Other countries be warned. www.reuters.com/business/med...

OpenAI to add parental controls after teen takes his own life Californian parents Matthew and Maria Raine allege ChatGPT provided their 16-year-old son with detailed suicide instructions and encouraged him to put his plans into action.

Parents can hook up their account to their child's ChatGPT to monitor conversations and history. This is in response to the lawsuit brought by the family of Adam Raines, a 16 yrold that was encouraged to end his life by AI.

Let's see if parents actually use it. www.abc.net.au/news/2025-09...

Enforcing Australia's social media ban on kids is possible but contains risks, report says The impending ban is popular with many parents, but experts have raised concerns over privacy and age verification technology.

We're all watching this very carefully. The ramifications on people that aren't minors is massive. It will impact people of every age.
www.bbc.com/news/article...