Elizabeth RedCoud

You can’t change the people you’re around, but you can change the people around you.

💡Newsflash: You don’t own your email list, either. You own your laptop - and an external hard drive if you buy one. Learn how to export data - that’s the actual lesson here.

Sometimes I feel like I’m going in circles. And then I remind myself that I’m a cyclone, baby - still moving forward and tearing ish down in the process. 🌪️

My least favorite day of the year as a marketing strategist is my clients’ first “official day” back after the new year.

No, Paul - we don’t have all of last year’s data ready for you today. 😒

Someone who has ChatGPT Pro tell me if it’s worth $200/month and why because I’m trying to understand the 10x price jump from Plus to Pro 🧐

NGL the way Zoom AI summarizes my meetings is both impressive and disturbing…

If you need a gimmick behind your personal brand - it’s not authentic.

If marketing is about throwing things to the wall and seeing what sticks - strategy is ensuring you’re throwing darts 🎯

3️⃣ Stick to Your Niche
In 1993, holiday songs leaned traditional, but Mariah stayed true to her pop sound. Find your lane, and OWN it.

2️⃣ Evergreen Content
The song is seasonal but relevant every year. Marketers: Create content with long-term value, like guides and frameworks. Think timeless, not trendy.

1️⃣ Originality
Mariah’s original song outshines her holiday covers. Lesson? Stop copying competitors—create fresh content that reflects YOUR brand.

🎵 Mariah Carey’s All I Want for Christmas Is You isn’t just iconic—it’s a business strategy.

Pulling in $2.5M+ every year, it’s a masterclass in:
1️⃣ Originality
2️⃣ Evergreen value
3️⃣ Sticking to your niche
4️⃣ Timing
5️⃣ Reinvention

B2B marketers, here’s how you can apply these lessons: 🧵

A niche is not a unique value proposition…

Finally added Gemini to my Google workspace - excited to play with this. Shout out to @sharktanks.bsky.social for all the promos reminding me to add it

Aye! Do you have a LinkedIn company page? Good. Go use your 250 invites before the month is over and start inviting your network to engage with your business profile.

Funny how we’ve managed to turn a day of gratefulness into a time associated with greed. From glorifying overeating to celebrating excessive spending in the name of ‘sales’ - but anyway Happy Thanksgiving yall.

Insights are everything right now. Decision-makers want content packed with value—and 2025-focused insights are 🔥.

Share that knowledge, add a 2025 twist, and watch your strategy shine.

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