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Tonya McKenzie

@tonyamckenziepr.bsky.social

๐Ÿ’ป PR Tips & Takes โœ๐Ÿพ CEO @sandandshores (9 yrs) ๐ŸŽค Podcast Host, Speaker & Moderator ๐Ÿซฑ๐Ÿพโ€๐Ÿซฒ๐Ÿผ Public Service - LACC AOD ๐Ÿ–ค Parent of 4 Athletes โšพ๏ธ๐ŸฅŽ๐Ÿ€ ๐Ÿ’™ ฮ–ฮฆฮ’

148 Followers  |  92 Following  |  96 Posts  |  Joined: 17.11.2024  |  1.74

Latest posts by tonyamckenziepr.bsky.social on Bluesky

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๐Ÿ‘€ He might not see the beat, but heโ€™s definitely FEELING it! ๐ŸŽถ๐Ÿ•บ
Sheryl Underwoodโ€™s I NEED A JOB Tour with Mike Washington & Kyle Erby is a vibe. ๐ŸŽค๐Ÿ˜‚

๐Ÿ“ Funny Bone Hartford
๐Ÿ“… Sept 12โ€“13
๐ŸŽŸ๏ธ Tix ๐Ÿ‘‰ hartford.funnybone.com

#Comedy #INeedAJobTour #FunnyBoneHartford
#SherylUnderwood #MikeWashington #KyleErby

11.09.2025 23:08 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The Rise of Women Changing the Game in Sports Media & 10 You Should Know
www.sandandshores.com/2025/07/18/t...

18.07.2025 15:04 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐Ÿ—ฃ๏ธSports Parents
In todayโ€™s youth sports era, your childโ€™s athletic talent and personal brand need to shine. Let us teach you how to build their brand, manage their social media like a pro, and get them ready to attract brand deals.

Register for free.
๐Ÿ‘‡๐Ÿพ๐Ÿ‘‡๐Ÿพ๐Ÿ‘‡๐Ÿพ
events.teams.microsoft.com/event/83031d...

12.06.2025 06:48 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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"Woke" didnโ€™t fall off, it was hijacked.
Strategically. Intentionally. And if they can flip a whole cultural term, they can flip your brand message too. This isnโ€™t just politics, itโ€™s a masterclass in narrative control.

๐Ÿ“Œ Read my breakdown.
www.sandandshores.com/2025/05/29/w...

29.05.2025 23:16 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Momentum Over Hype Because stories that last arenโ€™t shouted โ€” theyโ€™re stacked.

Momentum Over Hype

#CTRLtheNarrative breaks down how to build stories that last, not just trends that pop.
๐Ÿง  Strategy
๐Ÿ›  Tools
๐Ÿ”ฅ Examples
๐Ÿ“ˆ Action

Enter the group chat.
#Storytelling #Comms #CaitlinClark #CreatorEconomy #Marketing
open.substack.com/pub/tonyamck...

12.05.2025 19:23 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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CTRL the Narrative on Substack 70% of Gen Z prefer brands that take a stand. But I still see founders afraid to speak on social issues, especially culture, race, and political power. If youโ€™re not telling your story, the streets wi...

What is the price of silence when it comes to your brand?

Remember, if you are not telling your story, the streets will tell it for you and not in your favor. #Branding #LeadOutLoud #CTRLtheNarrative

11.05.2025 20:20 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐ŸŽ™๏ธ CTRL the Narrative #2: The End of an Era (and How to Tell It) Hey Story Controllers,This weekโ€™s issue of CTRL the Narrative looks at the legacy of Coach Gregg Popovich through a comms & PR lense, gives you actions to take for your personal brand and some awesome...

๐ŸŽ™๏ธ CTRL the Narrative #2: The End of an Era ๐Ÿ€๐Ÿ’ฌ

From Coach Pop's understated retirement to journalists to follow, this weekโ€™s CTRL the Narrative breaks it down.
๐Ÿ‘‰ Hit the link, enter the group chat, and tell me: Whoโ€™s controlling the narrative right now?

open.substack.com/pub/tonyamck...

05.05.2025 19:59 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Welcome to CTRL The Narrative Newsletter: The Future of Comms & Marketing Starts Here ๐Ÿ ๐Ÿ–ค Welcome to CTRL The Narrative

Tired of mid marketing takes & comms advice?
Get CTRL The Narrative โ€” the weekly newsletter for marketers, PR pros, & brand builders.

๐Ÿ”ฅ Tools
๐Ÿ“ฐ Media + culture insights
๐Ÿ’ผ Exclusive opps
Be loud. Be sharp. CTRL it. ๐Ÿ–ค
๐Ÿ‘‰ Subscribe free: bit.ly/CTRLtheNarra...

#Marketing #PR #Comm #CTRLTheNarrative

30.04.2025 21:34 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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www.momenterik.com @tonyamckenziepr.bsky.social #blacksky #politics #podcast

11.04.2025 13:36 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves โ€‹In todayโ€™s rapidly evolving professional landscape, personal branding is worth investing in.

Ladies, Step Into the Spotlight: Why Now Is the Time for Women to Boldly Brand Themselves

Subscribe to my substack and let me know your thoughts. #MoreToCome #BossUp #PersonalBranding open.substack.com/pub/tonyamck...

06.04.2025 23:46 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

It's been a long time since I spent time with a host who did his homework and really took me to task on my thoughts and leadership. Erik Fleming is the truth. Don't miss my episode or his show.

06.04.2025 23:45 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Edward L. Jones III and @tonyamckenziepr.bsky.social on the next episode of A Moment with Erik Fleming! #blacksky #politics #podcast

05.04.2025 14:35 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I want that list. Please tag me if you post it. I will amplify.

10.02.2025 18:33 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Why Perspective and Lived Experience Matter in Storytelling: A Look at Kendrick Lamarโ€™s Super Bowl Performance Original article on Sand & Shores.com Storytelling is not just about wordsโ€”itโ€™s about perspective, culture, and lived experience.

Listen, we have to talk about PERSPECTIVE.
The power of perspective and lived experience in storytelling matters. Letโ€™s talk about how it shapes the stories we connect with. Tap in. Let's discuss.
www.linkedin.com/pulse/why-pe...
#PublicRelations #KendrickLamar #Storytelling

10.02.2025 18:32 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

#PR is just as important as the product. You could cure world hunger, but if nobody knows, youโ€™re just sitting on a really nice secret.

How are you sharing the good work that you are doing?

07.02.2025 10:52 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Just sayingโ€ฆ
You have to get your ๐Ÿ’ฉ together. Good business practices are a must. #PRPros can fix a lot of things. Thatโ€™s not one of them.

#PublicRelations #BizTip #Operations #Message

06.02.2025 18:13 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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๐Ÿšจ PR Lunch Hour is BACK! ๐Ÿšจ

@tonyamckenziepr and I are going live on FEB 7th and this time, weโ€™ve got Jenn Quader, CEO of The Smart Agency, in the hot seat.

www.linkedin.com/eve...
1/3

03.02.2025 19:28 โ€” ๐Ÿ‘ 2    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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With #recruiting, #NIL deals, & fiscally powerful collectives, personal branding is no longer optional for #athletesโ€”itโ€™s a game-changer that sets them apart. #Athletes should build a foundation for long-term success beyond sports. Thoughts?
www.sandandshores.com/2025/02/04/y...

04.02.2025 22:54 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
NEWS RELEASE

NEWS RELEASE

Corps of Engineers Begins Phase 2 of Debris Removal in Los Angeles Wildfire Recovery recovery.lacounty.gov/2025/02/04/c...

04.02.2025 22:44 โ€” ๐Ÿ‘ 4    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I need Americans to hate this administration the way Kendrick hates Drake so they can actually stand a chance of surviving

03.02.2025 20:09 โ€” ๐Ÿ‘ 16443    ๐Ÿ” 3159    ๐Ÿ’ฌ 172    ๐Ÿ“Œ 126
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StartingPoint Partnered with Triple Play Pay for Integrated Invoicing and Bill Payment StartingPoint, an innovative AI-driven workflow automation management software for professional services companies and shared services teams, today announced an exciting new partnership with Triple Pl...

This collaboration with StartingPoint streamlines billing, workflow, and transparency for clients. I am all about solutions. This is a win!

What tech tools are you using to make your work-life easier and more efficient?
stories.prowly.com/378726-start...

techtools #AI #workflow

03.02.2025 18:38 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Where are my #BlackOwnedBrands? Are you open to working with #athletes and #influencers?
If so, fill this out and letโ€™s get started: bit.ly/BlackOwnedDa...

Check out the video & let me know your thoughts.

www.youtube.com/live/NaXi32S...

30.01.2025 20:21 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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WE (Black folks) will not stand by and idly watch Karen Bass being maligned. I grateful for the opportunity to contribute but would prefer that it not even come to this.
blacklove.com/l-a-mayor-ka...

28.01.2025 17:12 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Breaking: Congress has officially rebranded itself as a reality show.
Working title: "Survivor: Washington D.C." โ€” Let's see who survives this. Who you got?

28.01.2025 01:15 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐Ÿšจ Attention Los Angeles County Business Owners ๐Ÿšจ

Join the Delete The Divide program and receive FREE
๐Ÿ“Œ Website
๐Ÿ“Œ Logo Design & Branding
๐Ÿ“Œ Social Media Ads & Strategy
๐Ÿ“Œ and more...

๐Ÿ’ก Apply today!

๐Ÿ”— Start here: members.deletethedivide.org/Account/Smal...

t#DeleteTheDivide #FreeMarketingHelp

27.01.2025 17:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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a man wearing a cowboy hat says " istay ready " ALT: a man wearing a cowboy hat says " istay ready "

Remember, in #PR as in life, it's not about what happens to you, but how you respond. Stay graceful, stay ready. ๐Ÿ’๐Ÿพโ€โ™€๏ธ

24.01.2025 03:22 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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a man wearing headphones says " establish your brand " in front of a whiteboard ALT: a man wearing headphones says " establish your brand " in front of a whiteboard

This new administration is proof that YOU need a strong personal brand. Here is why:
~If you don't tell your story, they will tell it for you.
~They will be gatekeeping while you are opening new doors with your brand.
~Money moves require visibility. If you stay invisible, so do opportunities.

24.01.2025 01:29 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image 22.01.2025 17:12 โ€” ๐Ÿ‘ 69741    ๐Ÿ” 17549    ๐Ÿ’ฌ 967    ๐Ÿ“Œ 633

LMAO!

22.01.2025 17:43 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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a woman says what you have is an image problem on a netflix ad ALT: a woman says what you have is an image problem on a netflix ad

Listen,
To my Elected Democrats, get a publicist.

#PIO = Wordy and long winded, facts only, no emotional connection, plays fair

#PRPro = Brief, straight to the point, helping build rapport and trust with the public, deals well with opposition, plays to win

Tag an elected Dem.

22.01.2025 15:39 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

@tonyamckenziepr is following 18 prominent accounts