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The ANA

@anamarketers.bsky.social

Shaping the future of marketing ana.net

24 Followers  |  9 Following  |  377 Posts  |  Joined: 02.12.2024
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Posts by The ANA (@anamarketers.bsky.social)

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Audio isnโ€™t standing still. Innovation in measurement, content, and AI is elevating radio, streaming, and podcasts as measurable performance drivers.

Scale. Trust. Accountability.

Read more at https://shorturl.at/pEpy9

27.02.2026 18:19 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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ESPNโ€™s new ad playfully pokes fun at pharmaceutical ads, offering their app as a fun cure for โ€œBracketbrainโ€ during March Madness. ๐Ÿ€ https://shorturl.at/0TSBT

27.02.2026 15:31 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Measurement isnโ€™t just about media performance. Itโ€™s about business transformation.

Matt Andrew explains how modern MMM and forward-looking analytics can help leaders balance short-term pressure with long-term growth.

Read more: https://shorturl.at/5OYcg

26.02.2026 20:46 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Discover how AI is reshaping the media landscape at the 2026 ANA Media Conference. Shenan Reed, Global Chief Media Officer at General Motors, will discuss emerging opportunities for marketers and media professionals.

Learn more and register: https://shorturl.at/0R88t #ANAMedia

25.02.2026 18:34 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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In-house teams are setting the standard. The ANA In-House Excellence Awards honor the best in branded content, integrated campaigns, experiential, AI, and more.

Final deadline: March 20, 2026.

Time to own the spotlight. Start your entry today. https://shorturl.at/UG9v3

25.02.2026 15:43 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Bold ideas create lasting brand value. In the ANA Winners Series, the ANAโ€™s Denise McDevitt connects with Marcus Thomas leaders to unpack their REGGIE-winning โ€œSpineScreenโ€ campaign โ€” and the creative bravery behind it.

Read the Q&A at https://shorturl.at/zcJez

24.02.2026 19:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Beyond the scoreboard, sports have the power to influence culture. Julie Weitzner from the ANA talks with DJ Perera, the Chief Marketing Officer of the Ad Council, about how sports platforms can help destigmatize mental health and create a lasting impact. shorturl.at/W34Xj

23.02.2026 19:26 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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$63B lost to invalid traffic. According to Lunio, 8.5% of global ad clicks arenโ€™t tied to real intent, and AI agents are complicating the picture. In the AI era, performance starts with protecting data integrity. More: https://shorturl.at/vCL16

20.02.2026 18:19 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Media is accelerating. Are you ready? At the 2026 ANA Brand Media GrowthFronts, P&Gโ€™s Lela Coffey & Megan Ho break down the critical shifts shaping 2026 โ€” from AI optimization to cultural relevance and performance strategy.

Get the blueprint. Register now at https://shorturl.at/UGP1k

19.02.2026 23:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The future of marketing is unfolding. Be ready for it.

Empowerment AI: Marketing Bootcamp
April 8โ€“9 | New York
Led by Cord Silverstein, CEO, Integrate AI

Hands-on Gen AI tools
Proven prompts
Performance insight

Lead with confidence. Register now. https://shorturl.at/ubp2G

19.02.2026 19:56 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The next era of media is full of possibility. The 2026 ANA Media Conference (March 25โ€“27 | Nashville) brings together leaders across AI, retail media, CTV, search & advanced measurement.

Be part of the momentum. https://shorturl.at/SYIW9

18.02.2026 21:05 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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In a world obsessed with AI efficiency, creative advantage may come from imperfection.

At the 2026 ANA GrowthFronts, Alan Schulman reframes AI as a human-led collaborator that amplifies authenticity, nuance, and emotional truth.

Learn more & register. https://shorturl.at/DcVmo

17.02.2026 18:07 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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At the 2026 ANA Media Conference, explore ANA research on direct contracts with DSPs, SSPs, and verification companies โ€” plus practical insight from a leading advertiser on driving transparency and stronger ROI.

See the agenda and register. https://shorturl.at/YZNE8

13.02.2026 15:19 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Inclusive growth drives performance.

Hear Carlos Santiago and Stacie M. de Armas at the 2026 ANA Brand Media GrowthFronts on how culturally relevant marketing delivers measurable results.

Learn more โ†’ https://shorturl.at/HzZzL

12.02.2026 18:20 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How do you align multiple brands without losing what makes each distinct?

Marissa Yoss of Wyndham Hotels & Resorts will share how AI-enabled frameworks power scalable creative, smarter targeting, and stronger performance at the 2026 ANA Media Conference. โ†’ https://shorturl.at/EGwJd #ANAMedia

10.02.2026 18:12 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Confident marketers are raising the bar for B2B growth.

Through sales alignment, data-first strategy, and thoughtful use of AI, theyโ€™re proving marketingโ€™s impact with clarity and confidence. Patricia Yeager explores what defines a confident marketer today.
Read more โ†’ https://shorturl.at/e0wt2

10.02.2026 17:54 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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AI meets media strategy.

At the 2026 ANA Media Conference, Georgia-Pacificโ€™s Laura Knebusch shares how AI is transforming media planning, spend optimization, and consumer connection across iconic CPG brands.

Learn more and register โ†’ https://shorturl.at/LAvHH #ANAMedia

09.02.2026 21:52 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The Winter Olympics are becoming a long-term partnership play, not just a media moment. Brands are aligning athlete storytelling, creators, audio, and purpose to drive impact beyond the games. https://bit.ly/4k9DQcd

06.02.2026 22:06 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Growth gets clearer when media works smarter.

At the 2026 ANA Media Conference, Andrew Lipsman will share how retail media can drive real reach, brand impact, and incremental growth.

Learn more & register https://shorturl.at/6GVek #ANAMedia

06.02.2026 22:05 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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AI is becoming essential to modern marketing. At the Empowerment AI: Marketing Bootcamp, marketers will learn how to leverage generative AI to design, build, and measure more effective campaigns through hands-on, real-world training.

๐Ÿ“Learn more and register today. https://bit.ly/4bsgOex

05.02.2026 22:07 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Mediaoceanโ€™s 2026 Advertising Outlook Report reveals strong momentum behind generative AI, alongside real challenges around data, orchestration, and system connectivity. For marketers, the shift now is less about tools and more about integration.

Read more https://shorturl.at/g91x0

05.02.2026 21:46 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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How do you build a challenger brand inside a global icon? Jen Berliner of Patagonia Provisions shares lessons on brand stretch, purpose, and performance at the 2026 ANA/AEF Future of Marketing Leadership Conference.

Explore the agenda & register. https://shorturl.at/rVV75

04.02.2026 17:45 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The future of marketing isnโ€™t dystopianโ€”itโ€™s full of opportunity.
Futurist Faith Popcorn joins On Scope to unpack what brands miss about whatโ€™s coming, why AI panic misses the point, and what the next decade could unlock.

Tune in at ๐ŸŽง https://shorturl.at/LufGE

03.02.2026 23:03 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Final submissions for the 2026 REGGIE Brand Catalyst Awards are underway. Recognize work that builds belief, strengthens equity, and proves marketingโ€™s impact. ๐Ÿ—“๏ธ Final Submission Deadline: February 27, 2026. https://bit.ly/4qeRfkR

02.02.2026 21:51 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Great in-house work speaks for itselfโ€”but recognition helps amplify it. The 2026 ANA In-House Excellence Awards spotlight teams delivering creativity, innovation, and measurable impact.

โฐ Early-Bird Deadline: February 6, 2026. https://shorturl.at/broyn

29.01.2026 21:18 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The 2026 REGGIE Brand Catalyst Awards honor brand work that drives belief, builds equity, fuels activation, and proves impact.

If your work creates lasting value, itโ€™s time to be recognized.
๐Ÿ—“๏ธ Standard deadline: January 30, 2026. https://shorturl.at/FO49X

26.01.2026 22:26 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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What happens when brands truly understand fandom? At the 2026 ANA Creator Marketing Conference, Marissa Eddings of 7-Eleven dives into car culture, creators, and how authentic partnerships fuel measurable brand growth. Register now and join the conversation. https://shorturl.at/gl0g0

26.01.2026 18:09 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Retail media is leveling up. Randomized controlled trials (RCTs) are helping marketers measure real incremental impact and invest with greater confidence. See whatโ€™s next. https://shorturl.at/iLzEy

23.01.2026 16:37 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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The rise of machine-to-machine communication is reshaping brand advertising, creating new opportunities for marketers to engage and innovate. https://shorturl.at/NBPMe

21.01.2026 21:27 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Beyond logos. Beyond visibility.

At the 2026 ANA/AEF Future of Marketing Leadership Conference, Lenovo CMO Emily Ketchen shares how sports partnershipsโ€”from F1ยฎ to FIFAโ€”become real proof points for performance, brand, and B2B impact.

๐Ÿ‘‰ Learn more and register https://shorturl.at/Or7bq

20.01.2026 18:44 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0