Bart Caylor

AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.

𝗔𝗜 won’t replace your voice—unless you let it.
Learn how to use AI to 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 in higher ed marketing, not erase it.

#AIandAuthenticity #HigherEdMarketing #MissionFit

Small College, Big Impact: Leveraging AI for Personalized Recruitment Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.

Personalized 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is no longer optional—it’s what students expect.

The good news? 𝗔𝗜 makes it possible for small colleges to deliver personalized outreach without overwhelming their teams.

#HigherEd #EnrollmentMarketing #PersonalizedRecruitment

Faith‑Based College Branding: Building Trust in a Skeptical Market Faith‑based college branding that inspires trust through mission clarity, transparency and values‑driven visual identity.

In faith-based higher ed, branding is more than a logo.
It’s a reflection of your 𝗺𝗶𝘀𝘀𝗶𝗼𝗻—and a promise to your students.

Glean practical steps, research insights, and a values-first approach to 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 in a skeptical market.

#HigherEdMarketing #MissionFit

Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget Discover creative recruitment ideas for colleges from Emmaus University’s small-budget, high-impact enrollment strategies.

Small budget ≠ small impact. 💡

Emmaus University’s Tom Kook shares 5 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 any college can use.

#HigherEd #EnrollmentMarketing #RecruitmentIdeas

The Higher Ed Turnaround Strategy Behind Friends University’s Comeback Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.

From identity crisis to AI-powered strategy 💡

See how one university used personas, faith, and leadership to power a 𝗯𝗼𝗹𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Trust, Vision, Change: Mastering Higher Ed Change Management Explore higher ed change management strategies from Dr. John Chopka that drive trust, collaboration, and vision through institutional transitions.

New 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽? New programs? Big initiatives?

🎯 𝗖𝗵𝗮𝗻𝗴𝗲 in higher ed is constant — and 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘁.

Learn how Dr. John Chopka builds 𝘁𝗿𝘂𝘀𝘁 & 𝘃𝗶𝘀𝗶𝗼𝗻 from the inside out.

#HigherEdMarketing

Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget Discover creative recruitment ideas for colleges from Emmaus University’s small-budget, high-impact enrollment strategies.

Small budget ≠ small impact. 💡

Emmaus University’s Tom Kook shares 5 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 any college can use.

#HigherEd #EnrollmentMarketing #RecruitmentIdeas

AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.

𝗔𝗜 won’t replace your voice—unless you let it.
Learn how to use AI to 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 in higher ed marketing, not erase it.

#AIandAuthenticity #HigherEdMarketing #MissionFit

How to Create a Generative AI Playbook for Small College Marketing Teams Build smarter campaigns with this generative AI playbook for small college marketing—tools, workflows, and staff training that actually work.

For small college marketers, AI can feel like too much, too fast. The solution? Build a 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸.

Clarity, confidence, and consistent results—all while staying true to your mission. Learn how to create yours.

#HigherEdMarketing #MarketingTeam #AIGuide

The Hidden ROI of AI in Higher Ed Marketing Campaigns Explore the real ROI of AI in higher ed marketing—from faster content to better targeting and smarter budget use.

What's the 𝘳𝘦𝘢𝘭 𝗥𝗢𝗜 𝗼𝗳 𝗔𝗜 in #HigherEdMarketing ?

✅ Time saved
✅ Campaigns optimized
✅ Burnout reduced

Here's how smart teams are using AI to do more—with less.

#AItools #EnrollmentMarketing #MarketingROI

AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.

𝗔𝗜 won’t replace your voice—unless you let it.
Learn how to use AI to 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 in higher ed marketing, not erase it.

#AIandAuthenticity #HigherEdMarketing #MissionFit

Trust, Vision, Change: Mastering Higher Ed Change Management Explore higher ed change management strategies from Dr. John Chopka that drive trust, collaboration, and vision through institutional transitions.

New 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽? New programs? Big initiatives?

🎯 𝗖𝗵𝗮𝗻𝗴𝗲 in higher ed is constant — and 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘁.

Learn how Dr. John Chopka builds 𝘁𝗿𝘂𝘀𝘁 & 𝘃𝗶𝘀𝗶𝗼𝗻 from the inside out.

#HigherEdMarketing

How Ivy Tech Built a Multi-Campus Brand Strategy That Works Learn how Ivy Tech uses a multi-campus brand strategy to align 19 campuses with trust, research, and innovation.

Unifying 19 campuses?

Ivy Tech Community College's Dr. Kathie Fleck shares how research, trust & innovation power their 𝗺𝘂𝗹𝘁𝗶-𝗰𝗮𝗺𝗽𝘂𝘀 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

#HigherEdMarketing #BrandStrategy

Digital Natives and AI: What Higher Ed Can Learn from Gen Z How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.

New pod drop 🎧

What Gen Z 𝘳𝘦𝘢𝘭𝘭𝘺 thinks about AI — and how higher ed should catch up.

Conor & Finn Grennan talk fluency over fear.

#AI #HigherEd #DigitalNatives #ChatGPT #Education

Trust, Vision, Change: Mastering Higher Ed Change Management Explore higher ed change management strategies from Dr. John Chopka that drive trust, collaboration, and vision through institutional transitions.

New 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽? New programs? Big initiatives?

🎯 𝗖𝗵𝗮𝗻𝗴𝗲 in higher ed is constant — and 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗺𝘂𝘀𝘁 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝘁.

Learn how Dr. John Chopka builds 𝘁𝗿𝘂𝘀𝘁 & 𝘃𝗶𝘀𝗶𝗼𝗻 from the inside out.

#HigherEdMarketing

Mission-Fit Enrollment Strategy: A Step-by-Step Guide Learn how to implement a mission-fit enrollment strategy with clear steps to attract, engage, and enroll the right students.

The best enrollment growth doesn’t come from bigger numbers. It comes from better alignment.

Learn how to implement a 𝘮𝘪𝘴𝘴𝘪𝘰𝘯-𝘧𝘪𝘵 𝘦𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 step by step.

#HigherEd #MissionFit #Enrollment

Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.

Your faith 𝘪𝘴 your strategy.

This post explores how Christian colleges can use faith-based enrollment marketing to attract mission-fit students.

#HigherEdMarketing #FaithBased #EnrollmentStrategy

The Hidden ROI of AI in Higher Ed Marketing Campaigns Explore the real ROI of AI in higher ed marketing—from faster content to better targeting and smarter budget use.

What's the 𝘳𝘦𝘢𝘭 𝗥𝗢𝗜 𝗼𝗳 𝗔𝗜 in #HigherEdMarketing ?

✅ Time saved
✅ Campaigns optimized
✅ Burnout reduced

Here's how smart teams are using AI to do more—with less.

#AItools #EnrollmentMarketing #MarketingROI

Digital Natives and AI: What Higher Ed Can Learn from Gen Z How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.

New pod drop 🎧

What Gen Z 𝘳𝘦𝘢𝘭𝘭𝘺 thinks about AI — and how higher ed should catch up.

Conor & Finn Grennan talk fluency over fear.

#AI #HigherEd #DigitalNatives #ChatGPT #Education

The Strategic Higher Ed Website: Your Enrollment Engine Learn how USC Upstate used their strategic higher ed website to boost enrollment and drive stronger brand engagement.

A website isn’t a brochure — it’s your 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲.

🎙️USC Upstate turned a stalled site into a 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲.

#HigherEdMarketing #WebDesign #StudentRecruitment

Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed How Bethany College used enrollment as a turnaround strategy to overcome a $5M crisis—shifting from crisis management to mission-driven growth.

Bethany College faced a $5M deficit.

Dr. Jamie Caridi used 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆—not a lifeline.

🔄 Read how mission + strategy created momentum.

#HigherEd #EnrollmentCrisis #TurnaroundStrategy

Digital Natives and AI: What Higher Ed Can Learn from Gen Z How can higher ed engage digital natives and cultivate AI fluency at the same time? Conor and Finn Grennan share insights for the next generation of learners.

New pod drop 🎧

What Gen Z 𝘳𝘦𝘢𝘭𝘭𝘺 thinks about AI — and how higher ed should catch up.

Conor & Finn Grennan talk fluency over fear.

#AI #HigherEd #DigitalNatives #ChatGPT #Education

Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.

Your faith 𝘪𝘴 your strategy.

This post explores how Christian colleges can use faith-based enrollment marketing to attract mission-fit students.

#HigherEdMarketing #FaithBased #EnrollmentStrategy

Small College, Big Impact: Leveraging AI for Personalized Recruitment Learn how small colleges can use AI for personalized recruitment—delivering student-centered experiences at scale.

Personalized 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 is no longer optional—it’s what students expect.

The good news? 𝗔𝗜 makes it possible for small colleges to deliver personalized outreach without overwhelming their teams.

#HigherEd #EnrollmentMarketing #PersonalizedRecruitment

Future-Ready Marketing Skills Your Higher Ed Team Needs to Cultivate Now Build your marketing team with these future-ready marketing skills they need to stay effective amid AI, enrollment decline, and student diversity.

What makes a higher ed marketing team “future-ready”?

This post explores the skills and mindsets that matter most now—AI, agility, cultural fluency, and mission-driven strategy.

#HigherEdMarketing #FutureReady #TeamTraining #AIinHigherEd

Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission Discover faith-based enrollment marketing strategies that align with your mission and attract students who thrive in your Christian college environment.

Your faith 𝘪𝘴 your strategy.

This post explores how Christian colleges can use faith-based enrollment marketing to attract mission-fit students.

#HigherEdMarketing #FaithBased #EnrollmentStrategy

Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed How Bethany College used enrollment as a turnaround strategy to overcome a $5M crisis—shifting from crisis management to mission-driven growth.

Bethany College faced a $5M deficit.

Dr. Jamie Caridi used 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆—not a lifeline.

🔄 Read how mission + strategy created momentum.

#HigherEd #EnrollmentCrisis #TurnaroundStrategy

The Higher Ed Turnaround Strategy Behind Friends University’s Comeback Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.

From identity crisis to AI-powered strategy 💡

See how one university used personas, faith, and leadership to power a 𝗯𝗼𝗹𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Enrollment as a Turnaround Strategy: Leading a Proactive Recovery in Higher Ed How Bethany College used enrollment as a turnaround strategy to overcome a $5M crisis—shifting from crisis management to mission-driven growth.

Bethany College faced a $5M deficit.

Dr. Jamie Caridi used 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝘀 𝗮 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆—not a lifeline.

🔄 Read how mission + strategy created momentum.

#HigherEd #EnrollmentCrisis #TurnaroundStrategy

The Higher Ed Turnaround Strategy Behind Friends University’s Comeback Discover how Friends University used AI, personas, and values-driven leadership in a higher ed turnaround strategy that reignited mission and enrollment.

From identity crisis to AI-powered strategy 💡

See how one university used personas, faith, and leadership to power a 𝗯𝗼𝗹𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.