How brands manipulate you with 3 words 🚨
It's wild. 🤯
As UX writers, we have a responsibility to be ethical. As users, we need to be aware. Check it out 👇
medium.com/design-bootc...
What's the most manipulative microcopy you've seen? 🤔 #UXWriting #DarkPatterns #Ethics #Microcopy #Tech
Absolutely! Repetition builds recall, but not trust.
Both brands and politicians often mistake loudness for clarity.
Authenticity isn’t just a trend; it’s the last thing people haven’t tuned out.
Brands and politicians have the same strategy:
Say something loud, repeat it often, and never explain.
The tone of voice isn’t a choice — it’s the campaign.
#branding #toneofvoice #marketing #politics #copywriting
Microcopy isn't just about being "clear."
It's psychology. It's power. It's empathy.
I explored how tiny words shape big experiences in UX.
🧠✨ Read it on medium:
medium.com/design-bootc...
#uxwriting #microcopy #psychology #uxdesign #writing
"We need a brand voice that’s fun, smart, human."
Cool. Let’s start by removing the phrase ‘As per our last conversation…’
Your tone of voice is not your LinkedIn vocabulary.
It’s how not to sound like a robot with a law degree.
#branding #toneofvoice #copywriting #marketinghumor
“Our brand voice is playful.”
Ok. Why does your FAQ sound like a courtroom transcript then?
Tone of voice isn’t a mood board.
It’s consistency. It’s trust.
It’s what makes people stay.
#brandvoice #toneofvoice #copywriting #branding #marketinghumor
Need words that work?
Let’s team up. ✍️
I write copy that connects—UX writing, brand tone, content strategy and more.
Take a peek at my work: aytunc.framer.website/en/
#copywriting #freelance #uxwriting #branding #letsworktogether
Just saw a brand use “We’re not like other brands”
in Comic Sans.
Bold move.
Terrible move.
But bold.
#branding #marketinghumor #designfail
I had a similar crisis once—stared into the mirror and thought, ‘Am I Luigi? Is this my villain origin story?’ Just washed my hands and left before it got existential.
13.04.2025 17:35 — 👍 0 🔁 0 💬 0 📌 0
Your brand doesn’t need a new logo.
It needs to stop sounding like a confused intern writing a school essay at 3AM.
🧂Tone of voice sells.
🧻Fluff kills.
💥Clarity > Cleverness
#BrandVoice #Copywriting #ToneOfVoice
“The biggest UX mistake isn’t a bad button.
It’s thinking words don’t matter.”
🧠 UX is language.
💬 Microcopy changes behavior.
📉 Bad copy kills conversion.
#UXDesign #Microcopy #ProductDesign
A startup changed one button from “Sign Up” to “Get Started for Free.”
Result?
🔺 +217% conversions.
Microcopy isn't small—it’s a lever.
Read full story 👉 medium.com/design-bootc...
#UXWriting #CTA #Microcopy
Food, footwear, and Fido. 🐶
These are the top 3 things people are buying before tariffs bite.
When UI was a buffet and nobody complained.
Language? Mostly uppercase. Context? Optional.
#UXWriting #InterfaceHistory #Yahoo
In 2016, Google almost lost $2 million.
Not because of a bug. Not a breach. Not even a broken feature.
It was just one button.
The word? “OK.”
Read full story → medium.com/design-bootc...
#UXWriting #Localization #Microcopy #UXFails
#LetterboxdFriday #LastFourWatched
11.04.2025 20:27 — 👍 4 🔁 0 💬 0 📌 0
Everyone’s obsessed with AI writing.
But no one asks how a culture writes.
UX starts with language. Language starts with humans.
#uxwriting #DesignThinking #AIEthics #Microcopy #WritersOfSky #Tech
A $2M mistake caused by one word.
Google almost shipped a UX disaster in Japan — all because of a mistranslated “OK” button.
I broke it down in my latest Medium post.
Read here → medium.com/design-bootc...
#UXWriting #Localization #Microcopy #UXFails
