PaulFrosty92

📧 I'm creating the ultimate Gmail Deliverability Guide - everything you need to reach the inbox in 2025.

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If you’re experiencing problems with your emails reaching Gmail inboxes, double-check whether your domain is verified in postmaster.google.com I found out that a lot of small and medium brands who send emails haven’t heard about it. I’s really simple!
#email #emailmarketing #emaildeliverability

🐪 Happy Hump Day! My newsletter about WordPress drops later today

This week we discuss WordPress confirmed shift to one major release per year.

Feel free to subscribe below. 👇

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Why they need these to be setup and what benefits they get from it. So it is a logic step from Microsoft, but as usual with a big delay. So no more bombarding inboxes with high bounce rate or to inactive contacts!

New Microsoft sender requirements are starting May 5th. For the email and CRM industry it has a dramatic change. Yahoo.com and Gmail.com implemented these rules a year ago, and a lot of senders still having issues with understanding how these DNS records work ⬇️

Microsoft just announced a new deliverability rules for high-volume senders (sending over 5,000 emails per day).
If you send to outlook.com, hotmail.com, live.com, you need comply with:
🔹SPF, DKIM and Dmarc records.
🔹Valid “from” address
🔹Low bounce rate, clean email list
⬇️

Do you offer free consultations? Why?

Streamlining the unsubscribe process, and keeping spam complaint rates low.

12 months ago Gmail and Yahoo made one of the biggest changes to email deliverability in recent years. They rolled out new sender requirements. These changes made processes once considered “best practices” mandatory including stronger authentication for bulk senders.

Remember the golden email deliverability rule: Quality over quantity!

For the email industry and CRM marketers, it has a dramatic change. For Senders now you there is a higher risk of losing subscribers if their content doesn’t deliver value. So no more bombarding inboxes with irrelevant or trashy messages. Users can now spot you and opt out faster than ever. ⬇️

Google just released a new Manage Subscriptions feature for Gmail, and it is already making a BIG impact on the entire email industry.
First, this feature centralizes subscription management, allowing you to see all your active email subscriptions in one place and unsubscribe with a single click. ⬇️

Gmail deliverability in 2008 be like:

You can collect and store audience data, like engagement, location, interest, purchase behavior, and more.

So, You have direct control over how and when you reach them without relying on a third party. ⤵️

Here is a hot take:

Email, SMS and Podcast subscribers are your owned audience. People who have given you permission to communicate with them directly!⤵️

Thank you, as always, and another great edition from you!

Thank you 💌

Woooohoo my newsletter was mentioned in other newsletter. Have you subscribed to Simon’s (All About Email) newsletter? If not you definitely should

It depends what kind of emails you are planing to send from your own domain.

What next? More restrictions from LinkedIn? Probably yes. Even though Apollo or similar products will come back, they always come back 🥶

When company scrapping data and sending cold emails to “potential customers” they overheat spam filters, make them more aggressive to general non cold emails and just irritate recepients⬇️

Scraping data is a bad practice and has huge impact on email marketing industry. ⬇️

LinkedIn just banned Apollo.io and Seamless.ai What does it mean for industry?⬇️

OMG 😱 Have you seen this new AI ad?

Rufus Blackwell filmed part of the material in real conditions (the opening and closing scenes) and created numerous animations using AI based on keyframes

└ 📂 Infrastructure & Compliance
└ Ensuring proper IP warm-up, avoiding spam traps, and adhering to regulations like GDPR or CAN-SPAM.

└ 📂 List Hygiene
└ Cleaning your email list by removing inactive subscribers and invalid addresses.
└ 📂 Engagement Optimization
└ Crafting relevant content and subject lines to boost open and click rates.

Email Deliverability
└ 📂 Sender Reputation
└ Managing your sender score through consistent, high-quality email practices.
└ 📂 Authentication Protocols
└ Setting up SPF, DKIM, and DMARC to verify your domain and prevent spoofing.

This week features, @laurenemailgeek.bsky.social, @emailfromnaomi.bsky.social, @userlist.com, @actionrocket.co, @paveliv.bsky.social, and many more!

Never offer discounts on your hourly rate! If a customer reaches out to you and says that your hourly rate is too high, they are not your customer.