The most important data I'd collect to evaluate our hurricane preparedness campaign would be how many people created an emergency kit and evacuation plans. This helps us understand if our campaign truly motivates people to take action before the next storm. #Crisis8 #COM385 @ssfrigerio.bsky.social
08.11.2025 16:34 — 👍 1 🔁 0 💬 0 📌 0
When your reputation melts faster than your ice cream.. 💔🍦 The #McBroken site and memes roasting McDonald's "always-broken" machines show how humor can expose a reliability crisis. @ssfrigerio.bsky.social #COM385 #Crisis7
22.10.2025 15:53 — 👍 2 🔁 0 💬 0 📌 0
On social media, it can be hard to control who sees a message and how they react. For example, Peloton's Instagram ads are aimed at people wanting at-home workouts. The unintended audience was those struggling financially, and saw the ads to be out of touch.
@ssfrigerio.bsky.social #COM385 #Crisis6
30.09.2025 18:12 — 👍 2 🔁 0 💬 0 📌 0
I find Coombs (2007) to be more useful because it emphasizes the changes that need to be made during a crisis, rather than using the same approach each time. Focusing on the audience's expectations and the risks helps protect credibility and restore trust.
@ssfrigerio.bsky.social #Crisis5 #COM385
25.09.2025 01:55 — 👍 2 🔁 0 💬 0 📌 0
American Eagle's "Great Jeans" ad gained backlash of anger and disappointment from people who felt the play on "great genes" was offensive. Our reading reminds us that emotion shapes how people interpret crises, and staying silent only causes more harm.
@ssfrigerio.bsky.social #Crisis4 #COM385
20.09.2025 14:52 — 👍 1 🔁 0 💬 0 📌 0
This fear appeal campaign ties back to the affect heuristic by making people feel the risk as real and urgent. It also ties back to the Extended Parallel Process Model by balancing a strong threat (death/injury) with efficacy (stop a friend, call a cab). @ssfrigerio.bsky.social #COM385 #Crisis3
16.09.2025 20:35 — 👍 1 🔁 0 💬 0 📌 0
Redirect Notice
www.google.com/url?sa=i&url...
#COM385 @ssfrigerio.bsky.social
08.09.2025 22:25 — 👍 0 🔁 0 💬 0 📌 0
The “Scam Alert” graphic is simple but effective because the bold exclamation triangle quickly signals danger, while the simple design and strong contrast ensure the message is clear at a glance. Displaying it on a smartphone makes the warning urgent and relatable. #COM385 @ssfrigerio.bsky.social
08.09.2025 22:25 — 👍 0 🔁 0 💬 1 📌 0
I would choose crisis communication because it requires transparency, empathy, and quick responses in a high-risk situation. How an organization responds during a crisis will build trust by being honest and taking accountability or destroy its reputation.
@ssfrigerio.bsky.social #Crisis1 #COM385
27.08.2025 18:14 — 👍 1 🔁 0 💬 0 📌 0
