Paul Baker

The Brand Dilemma: Museum Visitor Attraction or Alienation? We live in an age where brands permeate every aspect of our lives. Brand loyalty and values are deeply embedded in our choices—often subconsciously. Brand development is now a finely honed art, and mu...

Attracting loyal visitors is challenging. 'The Brand Dilemma: Visitor Attraction or Alienation?' explores how brands impact visitor perceptions and experiences. www.museumsthinkingdifferently.com/post/the-bra...
@museumsassociation.org @museumsandheritage.com @nationallottery.bsky.social

@museumsassociation.org @museumsandheritage.com @artscouncilengland.bsky.social

Strategic Moves: Why Good Governance is a Game of Chess Good governance is about more than just passion and commitment. I’ve had the privilege of working with many museum Boards made up of people who care deeply about their organisations, but lasting succe...

Good governance requires strategic thinking and foresight, much like a game of chess. In my latest blog we delve into the strategies that make for effective governance. Discover more about these pivotal moves:
www.museumsthinkingdifferently.com/post/strateg...

@museumsassociation.org @museumsandheritage.com @artscouncilengland.bsky.social

Transform your museum's commercial offer. Discover how a strong offer strengthens your audience engagement, marketing and revenue. Explore my insights on enhancing visitor engagement beyond the exhibits. www.museumsthinkingdifferently.com/post/how-can... #museumshop #museumcafe

@museumsassociation.org @museumsandheritage.com @artscouncilengland.bsky.social

Are Museums a natural home for the neurodiverse employee? Today's Museums Thinking Differently blog is going to venture into new territory. How familiar are you with neurodiversity? Much of what I’ve read in the context of the cultural sector concerns our d...

The cultural sector is evolving, and my latest blog discusses how diverse workforces are contributing to the success of cultural organisations. Discover the benefits and insights here:
www.museumsthinkingdifferently.com/post/are-mus...
#neurodiverse #neurodiversity #adhd #autism

Blog | Museums Thinking

Today I uploaded my 25th blog. I have another 10 ready to post and the same in development. I appreciate you taking time to read them. It feels like a milestone of sort. www.museumsthinkingdifferently.com/blog @museumsassociation.org @museumsandheritage.com

Enhancing visitor engagement is key in the heritage sector. My blog considers the role of music in creating immersive experiences. Read here: www.museumsthinkingdifferently.com/post/how-doe... @museumsassociation.org @museumsandheritage.com @musdevnorth.bsky.social @artscouncilengland.bsky.social

@museumsassociation.org @museumsandheritage.com @artscouncilengland.bsky.social @nationallottery.bsky.social

Is your museum still on X (Twitter)? I read a post on LinkedIn recently by We The Curious in Bristol, about them choosing to ‘not be active’ on X (Twitter). I’ve also been listening with interest to podcasts such as The News Agents as th...

Is your museum still on X (Twitter)? Check out my blog post - Recently updated: www.museumsthinkingdifferently.com/post/are-you...

The Fear of Admission Charges Instinctively I know I will alienate many of my friends in the sector with this blog. In some ways I feel it is no longer about whether you are for or against but rather, what role (if any), might adm...

Fear of Admission Charges is more than a financial issue; it’s a community issue. Explore my blog:
www.museumsthinkingdifferently.com/post/the-fea... @museumsassociation.org @museumsandheritage.com @musdevnorth.bsky.social @artscouncilengland.bsky.social @themerl.bsky.social @museumnext.com

Shhh!, this blog is about, Museums we don’t speak of… Keep this to yourself. There are museums out in the wild which no one mentions. When we discuss how museums have adapted to the application of new technology, we are not including most of these instit...

Some museums are often overlooked. Let's celebrate museums rarely championed. Latest blog:

www.museumsthinkingdifferently.com/post/shhh-th... @museumsassociation.org @museumsandheritage.com @musdevnorth.bsky.social @artscouncilengland.bsky.social @museumnext.com @themerl.bsky.social

‘Let’s Dance’: How to get your visitors moving in museums! I’ve only ever lived in the UK, and here we have a specific culture which permeates into the way we behave, think, and move when in public. Culturally and emotionally, we are a nation which adores mus...

Can museums adapt as spaces for visitors to embrace dance & movement. Read more: www.museumsthinkingdifferently.com/post/let-s-d... #museums #dance @museumsassociation.org @museumsandheritage.com @musdevnorth.bsky.social @themerl.bsky.social @artscouncilengland.bsky.social @museumnext.com

@museumsassociation.org @musdevnorth.bsky.social @museumsandheritage.com @northlincsmuseum.bsky.social @derbymuseums.bsky.social

Paul Baker on LinkedIn: How can I help? My availability has drastically changed, and I hope this… How can I help? My availability has drastically changed, and I hope this will mean there’s an opportunity for us to work together. I had expected to begin…

The museum I was expecting to work with over the next year are now unable to provide me with employment. See my Linkedin page for details and how I may be able to support your ambitions. Lets talk about your budget and how I might be able to help. www.linkedin.com/posts/paulba...

Why should I be investing in Museum Leadership? It’s that time of year again when I begin thinking about attending my annual leadership retreat. I refer to it as ‘my retreat’ as an indicator of how engrained it is in my life rather than any suggest...

Museum leadership is a priority. My blog shares insights from my leadership retreat. www.museumsthinkingdifferently.com/post/why-sho... #leadership #museums @museumsassociation.org @artscouncilengland.bsky.social @musdevnorth.bsky.social @museumsandheritage.com @museumnext.com @themerl.bsky.social

@museumsassociation.org @museumsandheritage.com @musdevnorth.bsky.social @swmuseums.bsky.social @tonybutler1.bsky.social @museumnext.com @happymuseum.bsky.social

Are you intrigued by the current closures of museums? Please consider following my facebook page Save Our Museums (UK) where I share media stories relating to museum cuts and closure. www.facebook.com/SaveOurMuseu...

How understanding the Drama Triangle can help you be more effective Paul BakerIn recent years I’ve grown increasingly interested in the interpersonal dynamic of teams. I often think I would have been a more effective leader if I had taken more interest in this sooner....

Drama Triangle framework offers valuable insights into team interactions: www.museumsthinkingdifferently.com/post/how-und... @museumsassociation.org @museumsandheritage.com @musdevnorth.bsky.social @artscouncilengland.bsky.social @museumsgalleriesscotland.org.uk @museumnext.com

What do the Museum Development Midlands Oversight Board do? Full disclosure, on a point of transparency I should point out that I sit on the MDM Oversight Board and was previously a Strategic Advisory Board Member for Museum Development East Midlands. I should...

What do the Museum Development Midlands Oversight Board do? Check out my blog post for my observations www.museumsthinkingdifferently.com/post/what-do... @museumsassociation.org @museumsandheritage.com @nationallottery.bsky.social @musdevnorth.bsky.social @swmuseums.bsky.social

@museumsandheritage.com

Case Study: An Educational Partnership Specifically, what do you do when your schools offer is oversubscribed?During the period in which I was employed as Executive Director at Creswell Crags Museum & Archaeology Park, we were oversubscrib...

Case Study: An Educational Partnership. Specifically, what do you do when your schools offer is oversubscribed? Check out my blog www.museumsthinkingdifferently.com/post/an-educ... @museumsassociation.org @musdevnorth.bsky.social @swmuseums.bsky.social @nationallottery.bsky.social

The point we often miss when we talk about donations How well do we understand the emotional and psychological benefits of giving to charity?Welcome back to the Museums Thinking Differently blog. I want to share with you an issue raised on an episode of...

The point we often miss when we talk about donations. Please check out my blog post and add your thoughts. wix.to/geSpgbC | @museumsassociation.org | @museumsandheritage.com | @musdevnorth.bsky.social | @swmuseums.bsky.social | @northlincsmuseum.bsky.social | @nationallottery.bsky.social

Has the pandemic derailed a digital revolution for reaching museum audiences? For today’s Museums Thinking Differently blog I’d like to reflect upon digital livestreaming technology. Where are you with online learning today? Are you feeling ambitious? I hope things are moving f...

Explore the implications of the pandemic on museum livestreamed digital learning strategies. Read our latest blog www.museumsthinkingdifferently.com/post/has-the... | @museumsassociation.org | @museumsandheritage.com | @nationallottery.bsky.social | @musdevnorth.bsky.social | @swmuseums.bsky.social

@musdevnorth.bsky.social @swmuseums.bsky.social

@museumsassociation.org, @nationallottery.bsky.social, @artscouncilengland.bsky.social ,

New Strategic Planning Programme Launch “If you don’t know where you’re going any road will take you there”. Lewis Carol. Museums Thinking Differently is proud to deliver the 2/5/10 Strategic Planning Programme developed by Nick Winterbotham. Nick recently retired as an acclaimed cultural consultant following many years in senior leadership positions and has bequeathed his strategic planning approach to myself and Helen Sharp.From 2025, Helen and I are delivering the Strategic Planning Programme devised by Nick. We are already busy un

We are proud to announce the launch of our New Strategic Planning Programme at Museums Thinking Differently! This programme is designed to help organisations chart their course effectively. If you don’t have a Strategy, this IS the Strategy. Blog:

www.museumsthinkingdifferently.com/post/new-str...

Review – Taylors Bellfoundry Museum & Factory Tour The beauty of museums is how diverse they are. Some museums are embedded within their communities and provide valued services to a variety of groups, others in high tourist areas may be serving an audience who are just passing through and seeking entertainment or inspiration, and then there are those who are off the beaten track, located in residential streets and can only hope to survive if they have a unique offer and can be branded as a ‘bucket list’ destination. These are museums which are s

The Taylors Bellfoundry Museum in Loughborough offers a glimpse into the world of bell-making. Perfect for history buffs and artisans alike! @museumsassociation.org, @museumsandheritage.com, @swmuseums.bsky.social, @musdevnorth.bsky.social www.museumsthinkingdifferently.com/post/review-...

Timely reminder. Peace on Earth and Goodwill to all.