Joe Master

Em-dashes aren't the AI "tell."

It's the word "clarity."

Plato? Really?

Trump Begins Hunt for ‘Bogeyman’ in Admissions Data The Trump administration will require colleges to share more detailed admissions data “to verify” that they’re not considering applicants’ race.

“I really do believe that the administration is not going to be satisfied unless institutions are majority white,” Pérez said.

Angel speaks plainly.

www.chronicle.com/article/trum...

YouTube video by Crayola Crayola Creative Acts of Color Open Call

🖍️ Let's create more creative moments every day. #Crayola #StayCreative

Crosby, Stills & Nash: You own an oversized hat.

Crosby, Stills, Nash & Young: You own three or more oversized hats.

Not untrue.

Grossly underrated, right?!

Leadership Communications Tips for Higher Ed | Volt Amid financial uncertainty and political pressure, it is more important than ever that higher ed leaders communicate early and often.

When you strip away all the layers of leadership, I think what you find is that the fundamental, foundational, most essential act of leadership *is the act of communicating.* When you truly lead, you are, at your heart, a communicator. That's the work.

The *counterculture* higher ed marketing podcast? ✔️ Challenging the discourse? ✔️ With @joelgoodman.co? 🔥

Instagram & Facebook are now for DMing Reels about childhood, music, and other pop culture ephemera to people we know.

Then the person we have singled out to receive our benefaction of humor or parody affixes a ❤️ to the message & writes "Ha."

And we say we're not headed for societal collapse ...

Sorry, to break it to you, pal, but you're a luminary.

5 Higher Education Marketing Trends Shaping 2025 | Volt Insights from top industry experts on the challenges and opportunities defining higher education marketing trends this year.

It’s time to talk about ourselves like we matter. Because if we’re not putting soul into our messaging, we might as well not say anything at all. #HigherEd

Phinally!

Columbia University’s President, Katrina Armstrong, Resigns Katrina Armstrong is leaving the post a week after the university agreed to a list of demands from the White House.

Columbia President Is Replaced as Trump Threatens University’s Funding www.nytimes.com/2025/03/28/u...

The library in the tower at UT-Austin

The ceiling of the library in the tower at UT-Austin

The library in the tower at UT-Austin

The UT Tower is stunning. Yesterday the Carnegie team and I got to spend a whole day in this iconic building meeting with marcomm pros. I could spend *days* in the library, alone.🤘#hookem

It's a perfect pop song!

All I have to say is ...

🎶 Making your way in the world today takes everything you've got ... 🎶

Don't mind us, just missing Lancaster and all of you.🥹 #CUPRAP2025

Check out photos from the week here, using the password CUPRAP: danz.photoshelter.com/gallery/2025...

📷 Dan Z. Photography danzphoto.net

I know what I'll be reading on a couple of airplanes very soon. 👀

Anything with *heart* in the title is my jam, @higheredcmo.bsky.social!

“Purpose is our superpower.”

- Paul Bascobert, President, @reuters.com

#CUPRAP2025

U Okay? Dragons are ready to listen

"How could we lighten the conversation about mental health & break through the clutter of the 4 billion emails we send every day? We just wanted students to ask for help. And for them to know it's OK."

Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University

Tom Durso addressing the crowd at #CUPRAP2025

My friend and forever colleague @tomdurso.bsky.social accepting the Don Hale Award at #CUPRAP2025. Congrats, pal.

"AI integration is not a technology project. It is a change management project."

@brianwpiper.bsky.social at #CUPRAP2025

Brian Piper talking AI at #CUPRAP2025.

"if you have a piece of content on your site that's performing well, you can just plug it into a GPT and say: create a 25 second script for TikTok. It's a great way to repurpose content."
— @brianwpiper.bsky.social at #CUPRAP2025

Emma Jones talking about change and leadership in higher education at #CUPRAP2025.

Higher ed is losing ground in the public narrative."
— Emma Jones at #CUPRAP2025

@petemackey.bsky.social's checklist for issuing an institutional response:

Are core values being called into question?

Are members of the campus community affected?

Are operations affected?

Does the president have something unambiguous to say?

Can the statement help our obligation to teach?

A professional community committed to advancing higher education marketing and communications.

Last minute signage for #CUPRAP2025 ✅

"I'll be speaking at CUPRAP 2025 Spring Professional Development Conference Leading and growing through change March 12-14, 2025 | Lancaster County Convention Center and Marriott at Penn Square"

#CUPRAP2025 is only a few days away — and this year's agenda is 🔥

WILL I SEE YOU THERE?

There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...

I'm so pleased to share that I'll be sitting down for a fireside chat with @nacac.bsky.social CEO @angelbperez.bsky.social for the #CUPRAP2025 opening keynote on Wed., March 12.

There's still time to register: shorturl.at/ujUqb

The agenda for #CUPRAP2025 may be our best yet. Will I see you there?