Erin Stratton

Working up the courage to hit that shiny pink publish button on the most vulnerable newsletter I've ever written (gulp)... how do you work up the nerve to tell people your secrets?

oooh so shiny

For every multi-passionate entrepreneur who's tired of being told to "pick a lane" - I've created a framework that lets you embrace ALL your interests without feeling scattered.

From Mayhem to Mastery: How Lady Gaga Turned Her Coachella Set Into a Brand Universe What multipassionate entrepreneurs can learn from Gaga’s masterclass in brand storytelling

I'm stuck in a loop rewatching Lady Gaga's incredible Coachella set - and thinking about how she brought all of her diverse art together into one cohesive piece: open.substack.com/pub/skywardi...

Is your IG grid misaligned after the size update? Or cutting things off?

Comment “fix” for my free template to fix it!

The unglamorous side of artist life: just spent a couple of hours reporting copyright violations on my art on Pinterest, Etsy, Facebook and the like. I mean, this art IS fantastic, but UGH. #illustrator #illustrationlife #designerproblema

Hello hello!

When Your Old Brand Doesn't Fit Anymore How finally creating an aligned brand for my grown-up business turned into a whole system for unified branding

Read how reviewing these creations lead to me redefining my whole business: open.substack.com/pub/skywardi...

Your Brand Adventure with Skyward Ink | Erin Ferree Stratton | Substack Discover how to transform design chaos into brand gravity that naturally pulls your ideal clients to you. Subscribe and Build Your Brand Universe. Click to read Your Brand Adventure with Skyward Ink, ...

Read about the results of our adventures on my Substack: skywardink.substack.com

Always take an emotional support corgi with you when you go into the Dropbox of Your Old Infoproducts... Mr Paxton was a great help when I was doing this 18 or so months ago.

design truth: sometimes the most strategic choice is the one that breaks your brand rules

client: "but can't we make it match our purple?"
me: "how about we get you 3x more clicks instead?"
client: "...I'm listening"

breaks the rules... or expands your horizons? ⚡️

I am also an illustrator, and I love a gift bag because I’m similarly afflicted in 3D.

Avoiding the Burnout Black Hole How I've Been Keeping Going, and What Every Founder Needs to Know

Feeling the edges of burnout creeping in? How to Avoid the Burnout Black Hole, a guide for entrepreneurs, this week on my Substack: skywardink.substack.com/p/escaping-t...

This freezes well? Amazing! I’m making it this weekend and might just double the batch then.

I’m still working on putting that illustration portfolio together… I’d love to throw my name in the pile. I do vector seamless patterns. www.skywardink.com

Hi, I’m Erin!

🚀 Brand strategist, designer & writer
🎨 Happiest when covered in paint
🍜 Loves cooking, hates following recipes
🎈Working on a post-burnout bounce back
👩‍💻 Here to make everything in your brand clear, captivating + consistent!